Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Need help with fluctuating ranking for a specific keyword
-
my website www.totalmanagement.com fluctuates for the search term: web based property management software
I have been using SEO Moz for a few months now and have managed to get to the top 5 and jump around between 3 and 5.
Does anyone have any suggestions to assist me?
Long term goal is also to really target: Property Management Software
But I am still very new at this.
Thanks in advance for the help!
-
Jonathan-
I can appreciate you frustration - what point2propertymanager.com has is better (much better) overall domain authority and trust than your site - this outweighs your better on page SEO. Although your competitor's page links are internal, those links are passing strong link juice from the root domain. Examining their IBLs in Open Site Explorer shows domains with DA of 100 (e.g. adobe.com - and while those 100 DA links are nofollows, they still send a strong domain trust signal) - your site doesn't have a data available in OSE, but it would undoubtedly show your IBLs to both fewer and weaker.
In short, if you want better SERPs, you'll need to get quality IBLs through serious, systematic link building.
Chas
-
Can someone maybe help explain to me how this page:
http://www.point2propertymanager.com/property_management_software.html
is out ranking me for the term "web based property management software"
I ran a check on it with SEOMoz tools and the page grade is an F for the term and my homepage has a higher page rank and more linking root domains.
I am so confused I could scream!!!
-
Jonathan-
Your follow up reaffirms my suggestions where you need to take this to move up on your competitors. Link building is a difficult and multifaceted task, requiring dedications, perseverance (lots), research and some charm (and persuasion). There have been numerous blog posts on SEOmoz (and elsewhere) regarding link building techniques; read them all - if your budget can handle it, there are some very savvy (and white hat) link builders out there that can help you but their services are not inexpensive.
Other methods include getting your users raving about how great your software is - offer free trials, killer customer service, urge your users to blog about you, get reviews, post those reviews on your site in a Google acceptable micro format.
best of luck along with your hard work
-
Yes the competitors have been in business for years and we have not been. Server speed has been poor lately and I have complained to Hostgator.
I have been trying to get other sites to link to us but I am just at a loss as to how to get the volume I would need to even come close what the competitors have.
-
Hi Jonathan,
Welcome to the gray SEO world, full of "ifs" and google actualization. Is very hard to tell what happened, there is a lot of factors.
Google is change the algoritms again, and some points as load speed and text in the beginning of the website are becoming important.
And there is also the action from the concorrent websites. They got more links? they changed the website?
One tip I can give to you is stay connected at SEOMOZ blog to see the last changes at google and get a change to be ahead of the other websites.
-
Jonathan -
Always a difficult task chasing (and obsessing over) a high a SERP. My search for your KW in Google found you at position 8. Perhaps your results are skewed by your search history and/or being logged into a Google account, which can personalize search results that give a higher weight to frequented searches and results (your own site).
Looking at you your competitors link profiles show much stronger domain authority and vastly greater number of links. You have only 1 externally followed link.Your on page SEO is better than some of them, but the strength of their link profiles trumps that.
Also check you loads times - I noticed your site was slow to come up, and I checked it in Google Page Speed where it time out, although a refresh did bring up an acceptable 83., so perhaps there is a third party item loading that is hanging up.
All things being equal, Google will put the most (or best) linked to site ahead. Quality links from trusted domains are the best way to insure a stronger, more consistent ranking.
Chas
-
Have you done a press release for that term and the site? Typically, those will get some high quality authority links pointed to your site and should solidify your rankings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema.org Article, itemprop keyword, what is it?
I've wanted to know the answer to this for a couple of years now and haven't found anyone ever talking about it. So here goes ... For schema.org markup on articles, http://schema.org/Article there's an itemprop for keywords: http://schema.org/keywords keywords
On-Page Optimization | | SteveRDM
Canonical URL: http://schema.org/keywords
Keywords or tags used to describe this content. Multiple entries in a keywords list are typically delimited by commas. What's that do? Like if I use that markup with an article I publish on my site, will that get those words given that property keyword value? Will that affect SEO value? Do those replace what metatag keywords used to be? Or are they just like what metatag keywords are these days, no real value?0 -
Does RSS Feed help to rank better in Google?
Hello, I heard RSS Feed helps in ranking. However, I am not sure if I should enable RSS Feed or not. Whenever I publish an article on my site , I see that many other websites have leeched my Feed and get's the same article I written published with a nofollow backlink to my website article. The worst part is that my article doesn't appear in Google search, but the website which copied my article gets ranked in Google. Although the article gets index on google (checked by using site:website.com). Although some articles show up after 24 hours by ranking higher from the sites which copied my article. Any idea what should I do? Thank you
On-Page Optimization | | hakhan2010 -
Keyword Stuffing Question
Say your on a e-commerce category page "Shirts" every lower level category has "shirts" in it such as: T-shirt, long sleeve shirt, sweat shirt, v-neck shirt, and so on. Is this page going to be penalized in google for the keyword "shirts" just because it is in the title and on the page a thousand times because i'm targetting words like "long sleeve shirt? and if it is, will the "long sleeve shirt" keyword be negatively affected as well? Answer much appreciated,
On-Page Optimization | | Mike.Bean
Thanks in advance.0 -
Using keywords in my URL: Doing a redirect to /keyword
My website in "On Page Grade" received an A.Anyway, I only have 1 thing to optimize:_"Use Keywords in your URL__Using your targeted keywords in the URL string adds relevancy to your page for search engine rankings, assists potential visitors identify the topic of your page from the URL, and provides SEO value when used as the anchor text of referring links."_My website is ranking in top10 for a super high competitive keyword and all my others competitors have the keyword on their domain, but not for my URL.Since I can't change my domain for fixing this suggestion, I would like to know what do you think about doing a 301 redirect from / to mydomainname.com/keyword/So the index of my website would be the /keyword.I don't know if this can make a damage to my SERP for the big change ir it would be a great choice.
On-Page Optimization | | estebanseo0 -
Avoid Keyword Dilution
Hi
On-Page Optimization | | ulefos
I am struggling with keyword dilution, and I don't understand what I need to do to change.I have read it but don't get it. This is the explanation - You want to target each keyword with a single page on your site, so modify the anchor text of this link so it is not an exact match. The only thing that I see is the title and the anchor text the same and the image alt also the same is that what the problem is here is the page I am trying to sort out for the keyword kiln dried logs.
Thank you0 -
Page rank check
Hello everyone, How long should I wait to see if page rank for optimized pages have improved? cheers
On-Page Optimization | | PremioOscar0 -
Fewer keywords in title tag?
Hello, I have a title tag that includes three keywords and has a total of 59 characters. The third keyword is not very important. If I eliminated the third keyword, leaving the first two (for a total of 48 characters), would the ranking value of the first two keywords increase? Does including the third keyword dilute the value of the first two? Thank you!
On-Page Optimization | | nyc-seo0 -
Keyword Stuffing in Alt Tags!
Hello, I have on a main page over 50 images. The first page i want to optimize it for MAINKW (let's say). Now, if i use in the alt tags "MAINKW KW1", "MAINKW KW2", "MAINKW KW3" ... "MAINKW KW50" then Google may say that i stuff the MAINKW in that page? Those images are reprezentative for main Categories and i have direct links to them from the main page with the anchors KW1, KW2...KW50.
On-Page Optimization | | VertiStudio0