Do you loose Link Equity when using RanDom CasE?
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I seen a site linking internally using Caps from the home page to sub pages, the rest of the site links in lower-case. Are there any disadvantages in terms of link juice or duplication for doing this?
Example link from homepage: /blah/Doctors.aspx
Example link from other internal page: /blah/doctors.aspx
The site is on a Windows based server and not Linux.
Thanks in advance
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If your web server is set up to fix case issues (ie turning them all to lower case) then you've got no problem.
From the search engines point of view, case in the URL matters (case for keywords do not, big difference). Each different version is considered a different resource, and would be cached and indexed separately, leading to potential duplicate content penalties.
If you're trying to fix a large site that has mixed up their upper and lower case in their URLs, the easiest fix is to do it in the webserver, .htaccess if you're using apache.
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