Using the right Schema.org - & is there a penalty in using the wrong one?
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Hi
We have a set of reviewed products (in this case restaurants) that total an average rating of 4.0/5.0 from 800 odd reviews.
We know to use schema/restaurant for individual restaurants we promote but what about for a list of cities, say restaurants in boston for example. For the product page containing all of Boston restaurants -
should we use schema.org/restaurant (but its not 1 physical restaurant)
or schema.org - product + agg review score?
What do you do for your product listing pages?
If we get it wrong, is there a penalty? Or this just simply up to us?
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[quote]If we get it wrong, is there a penalty? Or this just simply up to us?[/quote]
Simply google will not use the rich snippets, don't think it will get penalised.
You can test here:
http://www.google.com/webmasters/tools/richsnippets
If you works there it should work in the serps.
We finally got our schema done a few weeks ago, and with in a few days google was using them on our more popular pages. I don't think schema/rich snippets, effects you rankings, just makes your link more attractive/clickable for the user.
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