How to handle Not found Crawl errors?
-
I'm using Google webmaster tools and able to see Not found Crawl errors. I have set up custom 404 page for all broken links. You can see my custom 404 page as follow.
http://www.vistastores.com/404
But, I have question about it.
Will it require to set 301 redirect for broken links which found in Google webmaster tools?
-
I agree with Ben on this one. There are plenty of 404s caused by scraper sites that don't and won't affect my time, especially on big sites.
Also, redirects aren't the only tool available. There are plenty of other ways to fix GWT 404 errors, particularly if there is a fundmental problem aside from the link in question.
-
Hi Commerce, I was certainly came across a blog post on this topic on Google's Webmaster Central blog, it covers most of the questions around 404 errors.
Generally speaking:
- If these are pages that you removed, then the 404 HTTP result code is fine.
- If these are pages that changed addresses, then you should 301 redirect to the new addresses. How you do this depends on your setup, for Apache-servers you may be able to use the .htaccess file for this.
- Unless these are pages that used to receive a lot of traffic from search, these 404s won't be the reason for your site's traffic dropping like that. Google understands that the web changes and that URLs disappear - that is not a reason for Google to stop showing your site.
So my recommendation would be to check the URLs that are listed as 404 crawl errors. If any are important, then set up redirects to the appropriate new URLs as soon as you can. If none of them are important, then keep this in mind as something worth cleaning up when you have time, but focus on the rest of your site first. Often drastic drops in traffic are due more to the general quality of the website, so that's what I'd recommend working on first.
For more deatails refer to How to Fix Crawl Errors.
I hope that your query had been solved.
-
Makes sense - in which case the homepage might not be the best place for you.
Another option for the custom 404 which works well in certain circumstances is to add a dynamic element to it.
For example, we know the referring URL has reference to product XYZ which may now be unavailable, but perhaps we can dynamically pull in other relevant products into the 404 page.
Thats something I am looking to do with hotels that become unavailable - pull in a dynamic element to the 404 which basically recommends some other hotels close by.
-
Well I would have to disagree with that principal. Sometimes you have to think a little broader than just SEO and ask yourself if it really makes commercial sense to redirect everything.
That's why I put a financial cost against each unique redirect. At the end of the day it requires someone to action it and that person has a cost associated with their time that may be better allocated working on something that will actually drive business uplift or improve customer experience.
Each to their own of course, but I see a lot of SEO's who don't think big picture and they up using up developer resource doing stuff that then has no impact. It just p!sses people off in my experience.
-
Hi Ben,
I agree with you that some links are not worth redirecting. However, in my experience a dead link never comes alone. Often there is some kind of reason that the link was created, and there might be others you don't know about.
For this reason I usually recommend redirecting all broken links, even if the individual link is not worth the trouble. Obviously there are exceptions to this rule, but most of the time it's worth your trouble.
Sven
-
Good to know! But, I have very bad experience to redirect such a strong page to home page. I have removed too many product pages for market umbrellas from my website and redirect it to home page. Because, I don't have specific landing page or inner level page for it. So, I'm able to see change over ranking for specific keywords. My home page is ranking well in Market Umbrellas keyword because too many external page link my product page with that keyword. It also create negative ranking impression for my actual targeted keyword which I'm using for my home page.
-
Yeah, which is basically what Kane is saying as well. If you don't have an appropriate internal page then you could send the 301 redirect to your homepage or if it was a specific product you might want to redirect it to the parent/child category.
If its a particularly strong URL that has been linked to from many good external sources then you might consider adding a replacement content page and redirecting to that.
Ben
-
Hi Ben,
I got your point. If my page is available on external page which have good value (Good page rank or heavy amount of traffic) so, I need to redirect it on specific internal page to save my page rank flow. Right?
-
Hopefully I am understanding your question correctly here....
The main benefit of the custom 404 page aside from the obvious improvement to user experience is that you provide additional links into content that otherwise wouldn't necessarily be available to the search bots.
In essence if you just had a standard 404 error page you'd send the search bots to a dead page where their only decision would be to leave the domain and go elsewhere.
Regards setting up 301 redirects I like to associate a cost to each 301 redirect. Imagine the time it will take you or someone else to set each redirect up (say $5 per redirect). Then consider the following:
Is the URL that is 404 worth redirecting?
(1) Does it hold some residual SEO value (i.e., is it present on external sites that is driving link equity? if so can you redirect that equity to somewhere more valuable?
(2) Is the URL present on an external site driving referral traffic? if so do you have a new content page that will still match the users intent?
if the URL(s) that are 404'ing have no real link equity associated to them and/or you don't have a genuinely useful page to redirect the user to then I would just let them hit the 404 page.
If in doubt put yourself in a users boots and ask yourself if the set-up you have done would offer a valuable experience? no point redirecting a user to something totally irrelevant to the original intent - it'll just p!ss them off most the time and increase your bounce rate.
-
If there is a link pointed at that 404 page, then I will almost always 301 it to regain that link value. If I control the source of the link, I'll change that instead. If the link is from a spammy or junky website, I don't worry about it.
Here is a worthwhile article on how to go about fixing GWT crawl errors:
http://www.seomoz.org/blog/how-to-fix-crawl-errors-in-google-webmaster-tools
I would suggest adding more content to your 404 page. Try to help people find what they're looking for by suggesting common pages, product segments, etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Broken canonical link errors
Hello, Several tools I'm using are returning errors due to "broken canonical links". However, I'm not too sure why is that. Eg.
Technical SEO | | GhillC
Page URL: domain.com/page.html?xxxx
Canonical link URL: domain.com/page.html
Returns an error. Any idea why? Am I doing it wrong? Thanks,
G1 -
How can I fix this home page crawl error ?
My website shows this crawl error => 612 : Home page banned by error response for robots.txt. I also did not get any page data in my account for this website ... I did get keyword rankings and traffic data, I am guessing from the analytics account. url = www.mississaugakids.com Not sure really what to do with this ! Any help is greatly appreciated.
Technical SEO | | jlane90 -
600+ 404 Errors: Best Practice for Redirects?
Hi All, I've just checked my GWMT profile for one of my client's sites and found that there are currently over 600 404 Error notifications! This is not that surprising given that we very recently redesigned and launched their new corporate site, which previously had a ton of "junk" legacy pages. I was wondering if it would work in terms of efficient SEO to simply apply a 301 redirect from the 404 page to our root to solve this issue? If not what would be a good solution? Thanks in advance for all your great advice!
Technical SEO | | G2W1 -
Htaccess - multiple matches by error
Hi all, I stumbled upon an issue on my site. We have a video section: www.holdnyt.dk/video htaccess rule: RewriteCond %{REQUEST_FILENAME} !-f
Technical SEO | | rasmusbang
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule ^video index.php?area=video [L,QSA] Problem is that these URLs give the same content:
www.holdnyt.dk/anystring/video
www.holdnyt.dk/whatsoever/video Any one with a take on whats wrong with the htaccess line? -Rasmus0 -
Summarize your question.Crawl Diagnostics Summary
Hi, Crawl Diagnostics Summary pointed on some mistakes I've done, I fixed them, but Crawl Diagnostics Summary still shows same errors, how often does ithe data refreshes?
Technical SEO | | AndreyStotsky0 -
404 Errors - How to get rid of them?
Hi, I am starting an SEO job on an academic site that has been completely redone. The SEOMoz crawl detected three 404 Errors to pages that cannot be found anywhere on either Joomla or the server. What can I do to solve this? Thanks!!
Technical SEO | | michalseo0 -
404 Error on Spider Emulators
I recently began working at a company called Uncommon Goods. I ran a few different spider emulators on our homepage (uncommongoods.com) and I saw a 404 Error on SEO-browser.com as well as URL errors on Summit Media's emulator and SEOMoz's crawler. It seems there is a serious problem here. How is this affecting our site from an SEO standpoint? What are the repercussions? Also, I know we have a lot of javascript on our homepage..is this causing the 404? Any advice would be much appreciated. Thanks! -Zack
Technical SEO | | znotes0