404 errors is webmaster - should I 301 all pages?
-
Currently working on a retail site that shows over 1200 404 errors coming from urls that are from products that were on the site, but have now been removed as they are seasonal/out of stock.
What is the best way of dealing with this situation ongoing? I am aware of the fact that these 404s are being marked as url errors in Google Webmaster. Should I redirect these 404s to a more appropriate live page or should I leave them as they are and not redirect them? I am concerned that Google may give the site a penalty as these 404s are growing (as the site is a online retail store and has products removed from its page results regularly).
I thought Google was able to recognise 404s and after a set period of time would push them out of the error report.
Also is there a tool out there that on mass I can run all the 404s urls through to see their individual page strength and the number of links that point at each one?
Thanks.
-
Yep, a tough one. A good 404 page will still result in the original issue i.e. mounting 404 errors being reported by Google Webmaster. So where to go with this....
-
That's a tough one to answer. In a few years, the 301 redirects might get out of hand. Perhaps just creating a good 404 page with options to view other related products might work instead.
-
Thanks for the response. How do I manage the fact that in 4 years I may end up with a site that has over 3000 301s. Will this damage the site long term? Or is this workable (indeed is there a good period of time to remove 301s in, once they have served their purpose i.e. the redirection has been acknowledged by Google). I've heard that a large volume of 301s can influence site speed negatively and would like to avoid this and potential rank damage to the site. Any additional information would help.
Cheers
-
Instead of deleting a product can you instead just mark it as zero in stock / inventory? I'm not sure you still want the page to appear to visitors or not, but that might be the best way to avoid broken links. Just leave the page up and add a "not in stock" message to the page?
Otherwise, 301 redirects to an appropriate category or product might help. there might be external websites linking to some of these product pages and if you leave it as a 404, it will not pass link juice along, but if you do a 301, then the link juice can continue to follow.
Scott O.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Use Internal Search pages as Landing Pages?
Hi all Just a general discussion question about Internal Search pages and using them for SEO. I've been looking to "noindexing / follow" them, but a lot of the Search pages are actually driving significant traffic & revenue. I've over 9,000 search pages indexed that I was going to remove, but after reading this article (https://www.oncrawl.com/technical-seo/seo-internal-search-results/) I was wondering if any of you guys have had success using these pages for SEO, like with using auto-generated content. Or any success stories about using the "noindexing / follow"" too. Thanks!
Technical SEO | | Frankie-BTDublin0 -
404 errors
Hi I am getting these show up in WMT crawl error any help would be very much appreciated | ?escaped_fragment=Meditation-find-peace-within/csso/55991bd90cf2efdf74ec3f60 | 404 | 12/5/15 |
Technical SEO | | ReSEOlve
| | 2 | mobile/?escaped_fragment= | 404 | 10/26/15 |
| | 3 | ?escaped_fragment=Tips-for-a-balanced-lifestyle/csso/1 | 404 | 12/1/15 |
| | 4 | ?escaped_fragment=My-favorite-yoga-spot/csso/5598e2130cf2585ebcde3b9a | 404 | 12/1/15 |
| | 5 | ?escaped_fragment=blog/c19s6 | 404 | 11/29/15 |
| | 6 | ?escaped_fragment=blog/c19s6/Tag/yoga | 404 | 11/30/15 |
| | 7 | ?escaped_fragment=Inhale-exhale-and-once-again/csso/2 | 404 | 11/27/15 |
| | 8 | ?escaped_fragment=classes/covl | 404 | 10/29/15 |
| | 9 | m/?escaped_fragment= | 404 | 10/26/15 |
| | 10 | ?escaped_fragment=blog/c19s6/Page/1 | 404 | 11/30/15 | | |0 -
404 vs 410 vs 301
Hi guys, I am managing a real estate website, and obviously we have a LOT of pages detailing each property. As those properties get sold and removed from the website, I'm wondering how best to handle this - I know 404, 410 and 301's are all valid ways to go, but I want to provide the best UX combined with the best SEO effect. My thinking is to customise a 410 page to show the page has been permanently removed, and has a relevant message (rather than a generic 404 message) and shows a search box - possibly pre-populated according to the page they were looking for.
Technical SEO | | LoonyToons
I think this gives a good UX and helps Google to understand the importance of the 000's of pages on our website.
I'd also like to clear property detail 404's as quick as possible to make it easier to see if we have problems elsewhere on the site. Having explained this to our development/SEO agency, they are strongly pushing for 301 redirects or leave as 404.
I think 301's would be the worst for UX, and as explained earlier, the volume of 404's is massive and makes it difficult to see real errors. They seem to think this is a better UX and better for SEO. Just wondering what you guys would recommend?0 -
Spam pages / content created due to hack. 404 cleanup.
A hosting company's server was hacked and one of our customer's sites was injected with 7,000+ pages of fake, bogus, promotional content. Server was patched and spammy content removed from the server. Reviewing Google Webmaster's Tools we have all the hacked pages showing up as 404's and have a severe drop in impressions, rank and traffic. GWT also has 'Some manual actions apply to specific pages, sections, or links'... What do you recommend for: Cleaning up 404's to spammy pages? (I am not sure redirect to home page is a right thing to do - is it?) Cleaning up links that were created off site to the spam pages Getting rank bank // what would you do in addition to the above?
Technical SEO | | GreenStone0 -
SEOMOZ and Webmaster Tools showing Different Page Index Results
I am promoting a jewelry e-commerce website. The website has about 600 pages and the SEOMOZ page index report shows this number. However, webmaster tools shows about 100,000 indexed pages. I have no idea why this is happening and I am sure this is hurting the page rankings in Google. Any ideas? Thanks, Guy
Technical SEO | | ciznerguy1 -
Why is the Page Authority of my product pages so low?
My domain authority is 35 (homepage Page Authority = 45) and my website has been up for years: www.rainchainsdirect.com Most random pages on my site (like this one) have a Page Authority of around 20. However, as a whole, the individual pages of my products rank exceptionally low. Like these: http://www.rainchainsdirect.com/products/copper-channel-link-rain-chain (Page Authority = 1) http://www.rainchainsdirect.com/collections/todays-deals/products/contempo-chain (Page Authority = 1) I was thinking that for whatever reason they have such low authority, that it may explain why these pages rank lower in google for specific searches using my exact product name (in other words, other sites that are piggybacking of my unique products are ranking higher for my product in a specific name search than the original product itself on my site) In any event, I'm trying to get some perspective on why these pages remain with the same non-existent Page Authority. Can anyone help to shed some light on why and what can be done about it? Thanks!
Technical SEO | | csblev0 -
Weird 404 Errors in Webmaster Tools
Hi, In a regular check with Webmaster Tools, I have noticed a sudden increase in the number of "not found-404" errors. So I have been looking at them and noticed something weird has been going on. There are well over 100 pages with 404-errors. The funny thing is, none of the ULR's are correct, For example, if the actual url is something like www.domain.com/latest-reviews , the 404-error points to a non-existent URL like www.domain.com/latest-re And when I checked where they were linked from, they are all from these spammy sites. Anyone know what could be causing these links, why would anyone link on purpose to a non-existent page? cheers,
Technical SEO | | Gamer070 -
Discrepency between # of pages and # of pages indexed
Here is some background: The site in question has approximately 10,000 pages and Google Webmaster shows that 10,000 urls(pages were submitted) 2) Only 5,500 pages appear in the Google index 3) Webmaster shows that approximately 200 pages could not be crawled for various reasons 4) SEOMOZ shows about 1,000 pages that have long URL's or Page Titles (which we are correcting) 5) No other errors are being reported in either Webmaster or SEO MOZ 6) This is a new site launched six weeks ago. Within two weeks of launching, Google had indexed all 10,000 pages and showed 9,800 in the index but over the last few weeks, the number of pages in the index kept dropping until it reached 5,500 where it has been stable for two weeks. Any ideas of what the issue might be? Also, is there a way to download all of the pages that are being included in that index as this might help troubleshoot?
Technical SEO | | Mont0