Rankings Dropped
-
Hello,
I wonder if anyone can point us in the right direction. Our main domain name has got a good SEO profile the domain is 12 years old and we have some good reputable links.
On the 7th of Jan our website dropped in the rankings from 3rd to 10th for one of our main keywords and from then onwards some of our other keywords have dropped.
We have a lot of landing pages that target specific keywords which look like a template page but just with the content changed.
Can anyone pin point what could of caused this problem or has anyone experienced this before and knows how to fix it.
I personally think we have been hit by the panda.
Thanks,
Scott
-
Yes, but it may take more than a few days to rise back up. I'd think more along the lines of a few weeks.
-
That does sounds like its a possibility!!
Do you think we give it a rest for a few days?
-
Warrrantywise, unless you've made some substantial changes to your content it's unlikely that the content is the issue.
It's more likely that your competition is beating you up and even more likely that your link builder is building links in a manner and rate that is making Google suspicious.
-
Yea we have been using someone locally to build links and I think we have got a pretty good link profile at the moment and when we look at our link analysis we are beating everyone on most things apart from 1 competitior...
I'm thinking we need to refresh our content.
-
Your in a pretty competitive industry, something dropping in rankings slowly indicates to me it's just the fact your not building your link profile as well as your competitors.
OR you have stopped link building because you hit position 3 and they carried on.
-
Nothing has changed on the site for a while.
The pages are unique but I think they might be a little targeted to SEO and not the user reading them.
One thing that I did notice is alot of our dealers copy text off our home page and paste it on there's its not normally a full copy its normally just the first paragraph... Do you think this could be causing a problem?
Scott.
-
I think to get a better understanding you will need to provide more information.
Although you have a lot of pages that look the same, most websites use the same templates/layout across sections or areas. How unique is the content on these pages?
Has anything else on the site changed?
-
Had you targeted your inbound links from a fairly narrow resource list?
Even if they are authorative links, I've read a lot of posts to this being a theory that peoples rankings have dropped since the 40 implementations from Google
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Drop
Over the last few months my rank has dropped by around half and for the life of me I can’t see why. There are no warnings on Google Console. Am I missing something? Website: thespacecollective.com
Intermediate & Advanced SEO | | moon-boots0 -
Discrepancy in keyword ranking from webmasters and actual ranking.
I have been tracking ranks of some keywords important to my business since the last 2 months. Recently I have observed that, for one of my keywords, google webmasters is giving the avg position as 8 but when i search in google it comes in the 6th page. I know that webmasters tools gives the average position but i do not think there will be such big difference in the ranks. Please help.Thanks.
Intermediate & Advanced SEO | | seomoz12320 -
What is the best way to track rank?
I'm curious what tools and tracking mechanisms everyone uses to track rank, especially with all of the changes in the last year. I've read a ton of articles that say even in 2014, rank will continue to matter, but besides using the keyword rank tool in Moz, I was hoping to learn what everyone else uses to track rank on a keyword and page level (are those two separate things?).
Intermediate & Advanced SEO | | RachelEm0 -
Site rankings down
Our site is over 10 years old and has consistently ranked highly in google.co.uk for over 100 key phrases. Until the middle of April, we were 7th for 'nuts and bolts' and 5th for 'bolts and nuts' - we have been around these positions for 5-6 years easily now. Our rankings dropped mid-April, but now (presumably as a result of Penguin 2.0), we've seen larger decreases across the board. We are now 5th page on 'nuts and bolts', and second page on 'bolts and nuts'. Can anyone please shed any light on this? Although we'd fallen some before Penguin 2.0, we've fallen quite a bit further since. So I'm wondering if it's that. We do still rank well on our more specialised terms though - 'imperial bolts', 'bsw bolts', 'bsf bolts', we're still top 5. We've lost out with the more generic terms. In the past we did a bit of (relevant) blog commenting and obtained some business directory links, before realising the gain was tiny if at all. Are those likely to be the issue? I'm guessing so. It's hard to know which to get rid of though! Now, I use social media sparingly, just Facebook, Twitter and G+. The only linkbuilding I do now is by sending polite emails to people who run classic car clubs that would use our bolts, stuff like that. I've had a decent response from that, and a few have become customers directly. Here's our link profile if anyone would be kind enough as to have a look: http://www.opensiteexplorer.org/links?site=www.thomassmithfasteners.com Also, SEOMOZ says we have too many links on our homepage (107) - the dropdown navigation is the culprit here. Should I simply get rid of the dropdown and take users to the categories? Any advice here would be appreciated before I make changes! If anyone wants to take a look at the site, the URL is in the link profile above - I'm terrified of posting links anywhere now! Thanks for your time, and I'd be very grateful for any advice. Best Regards, Stephen
Intermediate & Advanced SEO | | stephenshone1 -
Local ranking (keyword) strategies
Hello SEOmozers, I've been working on improving all components of my SEO skills for the past 6 months. I have definitely had some great victories and some gray defeats. My newest challenge is local ranking for a home improvement company. My target is to rank them locally with Google within the top 7 results. I have managed to do so, but only for one keyword "windows and doors CITY". My campaign, in terms of anchor text has a wide variety of long and shortail keywords, I have not concentrated on the above keyword. My question is, how do I go about to rank this website in the local results for all other keywords "windows CITY", "window replacement CITY", etc... What I don't understand is how Google picks up which keywords to rank the website locally for, and which ones to ignore. Any information will be well received. Cheers, Nikster
Intermediate & Advanced SEO | | thenikster0 -
Can a home page penalty cause a drop in rankings for all pages?
All my main keywords have dropped out of the SERPS. Could it be that the home page (the strongest) page has been devalued and therefore 'link juice' that used to spread throughout the site is no longer doing so. Would this cause all other pages to drop? I just can't understand how all my pages have lost rankings. The site is still indexed so there's no problem there.
Intermediate & Advanced SEO | | SamCUK0 -
On Page Rankings dropped without any changes
What could have factored into some of my key words dropping from an A to a C on my on page rankings. I am not sure how it happened because there were not any chages made. Thanks, Boo
Intermediate & Advanced SEO | | Boodreaux0 -
How to get subdomains to rank well?
Hi All, I am setting up a new site and I want to make use of subdomains to target multiple countries as follows: uk.mydomain.com us.mydomain.com australia.mydomain.com etc. Now i know what you're all going to say, why not use folders as they are more effective. Well I did think of this but decided against it because I would like to make the best of a low competition industry. I want to push my competitors as far down in the SE's as possible and i plan to do this by targeting generic non locational search terms with both sites so I can hog the top 4 spots.as follows: www.mydomain.com www.mydomain.com/keyterm uk.mydomain.com uk.mydomain.com/keyterm-in-the-UK Whats steps can I take to ensure rank passes to my subdomains? Is it better to start the site with folders like www.mydomain.com/us/keyterm and then 301 them to subdomains at a later stage or should i start with the subdomains?
Intermediate & Advanced SEO | | Mulith1