Google Product Feeds - New Requirements
-
We are in the jewelry industry, and for Google product feeds, we list our products under "Apparel & Accessories > Jewelry".
As of the new Google feed requirements, they are saying that we have to choose a gender and color for each product that is in the Apparel category.
While this makes sense for clothes, it doesn't exactly for jewelry because many items are for both men and women, and there's not always a color associated with each product.
I can enter some of these fields manually, but with 5,000+ products, it makes it difficult w/ each update.
Anyone have solutions for this? Or a way around it? Can we just include those fields but leave them blank?
Any other solutions?
-
it is automatic. thanks. see above reply.
-
we are auto-generating the feed, but our shopping cart doesn't differentiate between different genders and what color a piece of jewelry is, so any added fields like that we would have to add in manually.
To alleviate the issue, for now, we put unisex for the gender and "metal" for the color and it seemed to take.
-
Definitely echo the suggestion about looking into automating feeds. I've got a couple thousand SKUs affected by this as well and I would go nuts if I had to do it manually.
You could leave it blank but Google might reject those products, especially as they've marked the field as 'required':
http://support.google.com/merchants/bin/answer.py?hl=en&answer=1346661
Google is obviously also going to favor the more information rich feeds.
EDIT-
Sorry didn't realize you might not know how to do that. The Google feed is pretty straightforward; you just have to render an XML file from your database. That link I put up above should have the info in it for the spec, it's been forever since I coded mine.
Your ecommerce platform might support it too; for example I think osCommerce, ZenCart, e.g. the popular open source ones, have plugins to render Product Feeds.
-
How are you creating the feed? is it all done manually?
If you arent already it would be a good idea to look into auto generating the feed, that way you would be able to set rules at say category and sub category level or take more information about the products from your product database.
The more information you get in the feed the better, eg will imporve the optimisation process.. and automating it should also mean it takes much less of your time to manage it
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I transform my knowledge into products?
Hi Mozers, Since 7 years, I've learned a lot about SEO, analytics, local, PPC,... from sources like Moz, Distilled, Market Motive,... and I'm using tools like Moz Analytics, Majestic, SEMrush, Wordstream,... but I've some difficulties to transform my knowlegde into products/services that I could sell as an freelance consultant. Audits is an example of easy product that I could sell but have you another examples of "easy" products that I could developp as an freelance consultant? Thank you for your help. Jonathan
Industry News | | JonathanLeplang0 -
Are large property portals going to continue to dominate Google's search results?
We are having a discussion (potential argument) in our office around whether large portals (namely property portals) have longevity in Google's search. Argument 1:
Industry News | | NeilPursey
Google's rise in local search and rewarding strong brand names rather than keyword driven domain names will devalue property portals with keyword rich domain names. Property portals are essentially duplicating content on smaller individually owned property websites, therefore in time Google will devalue property portals. **Argument 2: **
Property portals have more property stock listed on their websites so therefore Google will reward them by ranking these websites higher than the smaller real estate agencies with niche stock in their areas that they operate in. The property portals that already are already in a dominate position already carry authority and their own sense of branding, therefore it's difficult for Google to ignore them. If we assume that Google is looking into user behaviour as a ranking factor, then this will help portals as they have more stock which means higher engagement on the website. I'd love to read the moz community thoughts and opinions on this. I reckon it's a worthy debate..0 -
Now that Google is no longer publicly displaying Page Rank updates, how will this effect Moz's ability to calculate DA and PA?
Hi, How much more important do you guys think that Moz's Page Authority and Domain Authority metrics are going to become now that Google has stopped giving people public access to a site or pages Page Rank? And how accurate is PA and DA as a measurement in comparison to Page Rank..so for example if I was seeking a guestposting opportunity and saw a site as having a PR of 4....if I now looked to Moz's Page and Domain Authority metrics instead...would that still give me equivalent information on the strength of that domain and thus make a judgement on whether it will be a worthy site for a guestpost.. I guess what I am asking is, how close is now looking at Moz's metrics (ie. a third party company) to the info on PageRank that was being updated by Google themselves? Also will the lack of updated public PR info from Google effect the ability for Moz to calculate PA and DA?? Look forward to your replies on this,
Industry News | | sanj50500 -
Google Analytics (Not Provided) Count will Increase 100% by Oct 2014 ? - Your Advice ?
What will you Do if you cannnot find your Top Keyword in Google Analytics "not provided"
Industry News | | Esaky
Check here for more details: http://www.notprovidedcount.com/0 -
Two Industry giant has occupied the Google SE First Page.
I have seen just two websites on Google SE first page one with 4 and second one is with 6 internal pages on Coupon related question/niche . What it means Is this a Google Dance or temporary fluctuation. ? Why Google don't consider other sites to show on first page? Many pages from askvila.amazon, yahoo answers and facebook pages are shown on second and third pages.? Is this meant that there are a lack of quality websites/pages for this industry or query? What do you say? Here is the SERPs from Google US.(as on July 09) http://bitly.com/Md8JFW http://bitly.com/LaT9yD Thanks Alex
Industry News | | alexgray0 -
Google Trends - what did you do?
So is it me or did Google make some crazy changes - The "trends" are no longer anchored to appropriate articles etc... Why do you think they would remove something so useful to us? http://www.google.com/trends/ - check it out for yourself. tumblr_m5jh04D65G1ry8grko1_1280.png
Industry News | | Chenzo0 -
Why Does OSE (Open Site Explorer) have such little backlink data on russian sites in the google.ru index?
OK this seems v strange, but google.ru are indexing far more BLs in their SERPS for a widget than OSE reports. Very little data is found in OSE for russian based sites. Is this the marketing intention? (I could send raw data if needed!) What is filtering this vast google.ru data list out? Is OSE only catered for US/UK?
Industry News | | Turkey0 -
New business acquisition for digital agencies from SEO and CRO
I have a nice simple question to ask all you mozzers out there, specifically if you work for a web design/digital agency. Does your agency get any new business clients through your SEO and CRO efforts? I'm asking this to try and build up a qualitative data set. I am responsible for all SEO and CRO at our agency for all clients along with our own website. Having increased traffic by over 200% in the last 12 months, and obtaining page one of Google for all our targeted keywords, we are still without any new business or ROI. We are fortunate enough to get a lot of great clients via word of mouth, a great sales team and client retention, I'd really like to know what the bigger picture is here? If I get enough data back, I'll make it into my first Youmoz post and share all the data with everyone :¬) I've now added a survey so you answer anonymously: There are only 5 questions in all, your time is greatly appreciated. http://www.surveymonkey.com/s/New_business_acquisitions_for_digital_agencies Any feedback gladly welcomed. Regards Sean
Industry News | | Yozzer0