Webpage with around 200+ inter links per page
-
HI,
I have a client that I recently took on and I run a SEOmoz crawl on the website and a minor error was that ..
1. web pages have more than 200+ interlinks, reason for this is becuase the client offers a service to every place in the world and then has links to contact us/about us etc those kind of pages. is this something we need to strongly avoid?
2. The title tags are all over the suggested amount by 1/2 letters. - again is this really bad?
-
Hi, I admit, it does sounds spammy but the way it's been designed its not really as it's like a drop down list and not just a straight list of 200 blue ugly URLs lol. Thanks for your time
-
That sounds really spammy, but honestly if they have top 5 rankings for all of those I wouldn't remove them. I would work very hard to make sure it looks as least spammy as possible (well, as good as a list of 200 links at the bottom of your content could possibly look), since that's something that could seriously hurt your conversions & bounce rate.
Then I'd try doing a test with a few of the pages and see what happens to your conversion rates when all those links are removed -- if it makes a positive impact, then consider removing them across the site, but watch what happens to all those ranking very carefully.
It's worth noting that it's possible those links aren't doing a whole lot, because with so many links the juice from each link is much lower. But of course even with a very small benefit if there are enough of them they all add up.
-
Thanks for this reply, On the inner pages, they have for example... "weddings in Spain" And then have the unique content and at the bottom of the content have 200+ links to all the other locations, they already have more or less top 5 rankings for all the country's, do you think it's worth messing round with the structure or just build more links?
-
Having 200+ links per page is sub-optimal from an SEO perspective, but will not trigger any kind of penalty, if that's what you're concerned about. The PageRank that is passed through links is divided by the number of links, so with 200 links per page, each of those linked pages is getting far less PageRank (you can get a general comparative idea of how much with this tool: http://www.ecreativeim.com/pagerank-link-juice-calculator.php). So having too many links just dilutes the value of each link, but doesn't necessarily raise a spam flag or anything.
As an example, I recently had a client where we dropped their global navigation from 176 or so links down to less than 90 links, and they saw rankings boosts to every single important keyword (and of course the landing pages for those keywords were still in the global nav). One ranking went from 30+ to 8, though most gains were about 10 rankings for poor ranking keywords and 3 rankings for bottom of first page keywords.
As for the title tags, I would be far more concerned about title tags that are half again as long as their maximum -- usually every time I see that it turns out the title tags are also crazily keyword stuffed (a possible spam signal). I would certainly prioritize getting those title tags down into shape.
I'd also suggest moving to a more hierarchical structure for the global navigation -- perhaps linking to one contact page, and have that page link out to the hundreds of different regions?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Combining products - edit existing product page or 301 redirect to new page?
We want to combine existing products - e.g. 'hand lotion' and 'body lotion' will become 'hand & body lotion'. As such, we'll need to combine the two product pages into one. What would be the best route to take in terms of SEO to do this? My initial reaction is to create a new product page and then 301 or 302 redirect the old products to the new product page depending on if the change is permanent or temporary. Would you agree? Or am I missing something?
On-Page Optimization | | SwankyApple1 -
Linking back to the homepage im trying to rank - Using exact match anchor? Linking from footer?
Hello, Our site is an basically advertisements / listings website. Structure is as following <last 200="" adds=""> (homepage trying to rank) < category 1 > < category 1 > < category 1 > < category 1 > < category 1 ></last> My question - each of the categories links back within the menu back to homepage. The link text currently is last 200 adds. Can i use exact match anchor? Or should i use just last 200 ads? The issue is that one of my categorys (category 1) has already the exact match anchor im trying to rank for. So i can not use the same to link back to homepage. Im worried that google does not see any exact keyword anchor texts back to homepage hence will rank my homepage with lower strenght for that keyword . Im also worried that the category 1 page might now compete with the main homepage for this word (even tho at the moment category itself does not rank for this keyword) Can i link from footer back to homepage with an alternative keyword then to give some "context" to google more? Would this be spamming?
On-Page Optimization | | advertisingcloud0 -
Homepage canonical url with splash or not with splash? All other links are without but logo links with splash
Hello, There is so much contradicting information about the homepage canonical URL. Many websites have all the links without the trailing splash but their homepage URL still contains the splash. Now Moz is an example with this. Their urls don't have the splash, and their canonical does not have the splash. Why is it so and why so much different ways people have it?
On-Page Optimization | | advertisingcloud0 -
Duplicate content from page links
So for the last month or so I have been going through fixing SEO content issues on our site. One of the biggest issues has been duplicate content with WHMCS. Some have been easy and other have been a nightmare trying to fix. Some of the duplicate content has been the login page when a page requires a login. For example knowledge base article that are only viewable by clients etc. Easily fixed for me as I dont really need them locked down like that. However pages like affiliate.php and pwreset.php that are only linked off of a page. I am unsure how to take care of these types. Here are some pages that are being listed as duplicate: Should this type of stuff be a 301 redirect to cart.php or would that break something. I am guessing that everything should point back to cart.php.
On-Page Optimization | | blueray
https://www.bluerayconcepts.com/brcl...art.php?a=view
https://www.bluerayconcepts.com/brcl...php?a=checkout These are the ones that are really weird to me. These are showing as duplicate content but pwreset is only a link of the KB category. It shows up as duplicate many times as does affilliate.php: https://www.bluerayconcepts.com/brcl...ebase/16/Email
https://www.bluerayconcepts.com/brcl...16/pwreset.php Any help is overly welcome.0 -
Duplicate pages
Hi I have recently signed up to Moz Pro and the first crawl report on my wordpress site has brought up some duplicate content issues. I don't know what to do with this data! The original page : http://www.dwliverpoolphotography.co.uk/blog/ and the duplicate content page : http://www.dwliverpoolphotography.co.uk/author/david/ If anyone can point me to a resource or explain what I need to do thanks! David.
On-Page Optimization | | WallerD0 -
Impact of multiple links on the same page to the same url (different anchor text) ?
Hi, On our category pages, for every product we have several links pointing to the product : on the image, on the product name, on the short description, on "read more", and a javascript onclick on the entire div. Could this have a negative impact for link juice distribution, or is it counted as only 1 link with the first anchor text found on the page ? Thanks,
On-Page Optimization | | Strelok0 -
On-Page Report Card: Whats up with the TITLE of the page?
Started to fix the SEO issues on a customers website. When I run a "On-Page Report Card" It says that the title of the webpage:
On-Page Optimization | | maklarlabbet
www.visbymaklarna.se/visbymaklarna.html Is "visbymäklarna - Ditt förstahandsval på gotland." But if I check in the source code of the webbrowser the title should be:
name="title" content="Vi är mäklarna på Gotland som sätter människan i första rummet" /> (Actually this is with special encoding for the swedish characters. The title in coded text is: "Vi är mäklarna på Gotland som sätter människan i första rummet") Anyway the title of the webpage source code and the title of what SEOmoz reports is different. Why is that?0 -
Home Page
We are re-design our home page, one are of the current home page has a drop down window called "popular products" . We wrote short articles for our keywords and have them linked to product page. In the past, it has helped us rank. However, with new Google rules, our feeling is that such practice is no good. So, we lean towards to remove it. Still, we'd like to hear some opinions and ask some questions too: www.butterflycraze.com is it clear to you that this is not good in Google's eyes? how do I determine if these links serving any SEO purpose now after Panda? depend on the answer to 2), what should we do about these pages? shall be re-direct or shall we remove them from Google index?
On-Page Optimization | | ypl0