Can URL re writes fix the problem of critical content too deep in a sites structure?
-
Good morning from Wetherby UK Ok imagine this scenario. You ask the developers to design a site where "offices to let" is on level two of a sites hierachy and so the URL would look like this:
http://www.sandersonweatherall.co.uk/office-to-let. But Yikes when it goes live it ends up like this:
http://www.sandersonweatherall.co.uk...s/residential/office-to-let Is a fix to this a URL re - write? Or is the only fix relocating the office to let content further up the site structure?
Any insights welcome
-
Your second URL got cut off, so I can't see the exact length.
You'll definitely want to keep the URL shorter, but when I think of Site Structure in terms of site indexation, I'm thinking more in terms of # of clicks from the homepage than I am about URL structure (not to say URL isn't important).
Matt Cutts has indicated that Google places less priority on keywords towards the end of a long URL (source), so keep that in mind when considering the value that will be placed on the page name itself (which will often be more important than the subfolder keywords used).
I'd personally change them for user experience and because it looks cleaner and less spammy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to fix Submitted URL marked ‘noindex’
Hi I recently discovered Google has stopped crawling/indexing my post.
Technical SEO | | Favplug
So i had to check my Search console then i saw this Coverage issues saying “Submitted URL marked ‘noindex’”. And anytime I tried Requesting Indexing For the affected pages, Its tells me “Indexing request rejected”. Here is my site URL: http://bit.ly/2kfqTEv Here is one of the affected pages http://bit.ly/39aMenJ0 -
Value in Consolidating Similar Sites / Duplicate Content for Different URLs
We have 5 ecommerce sites: one company site with all products, and then four product-specific sites with relevant URL titles and products divided up between them (www.companysite.com, www.product1.com, www.product2.com, etc). We're thinking of consolidating the smaller sites into our most successful site (www.product1.com) in order to save management time and money, even though I hate to lose the product-specific URLs in search results. Is this a wise move? If we proceed, all of the products will be available on both our company site and our most successful site (www.company.com & www.product1.com). This would unfortunately give us two sites of duplicate content, since the products will have the same pictures, descriptions, etc. The only difference would be the URL. Would we face penalties from Google, even though it would make sense to continue to carry our products on our company site?
Technical SEO | | versare0 -
What can i do to move my site up the search engines
Hi. my site www.in2town.co.uk is currently number five in google for the search word lifestyle magazine, sometimes it moves to four but for over a year it has not got past four. before we had to do the site from scratch due to a major problem upgrading, we were number one in the search engines and our traffic was around 30% higher than it is now. For the keyword lifestyle news, we are on the fifth page of google and would really like to improve this. I would like to know what i need to do on our home page to try and improve our rankings for these two words. the most important word for us is lifestyle news. any help in my goal to improve our rankings would be great. We have improved our design which we are still working on, and we have upgraded to a bigger dedicated server to improve the speed.
Technical SEO | | ClaireH-1848860 -
301 re-directs to similar content, good idea?
We need to remove about 50 articles from our site, and we can find similar content to re-direct these to. Would it be a good or bad idea to re-direct this content? Or should we just 404 it? Should a 301 re-direct always be an exact match?
Technical SEO | | nicole.healthline0 -
Why is the ideal rel canonical URL structure?
I currently have the rel canonical point to wepay.com/donations/123456. Is it worth the effort making it point to wepay.com/donations/donation-name-123456? I would also need to track histories if users change the vanity URL with this new structure.
Technical SEO | | wepayinc0 -
Duplicate Content on Multinational Sites?
Hi SEOmozers Tried finding a solution to this all morning but can't, so just going to spell it out and hope someone can help me! Pretty simple, my client has one site www.domain.com. UK-hosted and targeting the UK market. They want to launch www.domain.us, US-hosted and targeting the US market. They don't want to set up a simple redirect because a) the .com is UK-hosted b) there's a number of regional spelling changes that need to be made However, most of the content on domain.com applies to the US market and they want to copy it onto the new website. Are there ways to get around any duplicate content issues that will arise here? Or is the only answer to simply create completely unique content for the new site? Any help much appreciated! Thanks
Technical SEO | | Coolpink0 -
How critical is Duplicate content warnings?
Hi, So I have created my first campaign here and I have to say the tools, user interface and the on-page optimization, everything is useful and I am happy with SEOMOZ. However, the crawl report returned thousands of errors and most of them are duplicate content warnings. As we use Drupal as our CMS, the duplicate content is caused by Drupal's pagination problems. Let's say there is a page called "/top5list" , the crawler decided /top5list?page=1" to be duplicate of "/top5list". There is no real solution for pagination problems in Drupal (as far as I know). I don't have any warnings in Google's webmaster tools regarding this and my sitemap I submitted to Google doesn't include those problematic deep pages. (that are detected as duplicate content by SEOMOZ crawler) So my question is, should I be worried about the thousands of error messages in crawler diagnostics? any ideas appreciated
Technical SEO | | Gamer070 -
Question about duplicate content within my site
Hi. New here to SEOmoz and also somewhat new to SEO in general. A friend has asked me to help do some onsite SEO for their company's website. The company uses Drupal Content Management System. They have a couple product pages that contain a tabbed section for features, accessories, etc. When they built their tabs, they used a Drupal module called Quicktabs, by which each individual tab is created as a separate page and then pulled into the tabs from those pages. So, in essence, you now have instances of repeated content. 1) the page used to create the tab, and 2) the tab that displays on the product page. My question is, how should I handle the pages that were used to create the tabs? Should I make them NOINDEX? Thank you for your advice in advance.
Technical SEO | | aprilm-1890400