Local Search | Website Issue with Duplicate Content (97 pages)
-
Hi SEOmoz community. I have a unique situation where I’m evaluating a website that is trying to optimize better for local search and targeting 97 surrounding towns in his geographical location. What is unique about this situation is that he is ranking on the 1st and 2nd pages of the SERPs for his targeted keywords, has duplicate content on 97 pages to his site, and the search engines are still ranking the website. I ran the website’s url through SEOmoz’s Crawl Test Tool and it verified that it has duplicate content on 97 pages and has too many links (97) per page.
Summary: Website has 97 duplicate pages representing each town, with each individual page listing and repeating all of the 97 surrounding towns, and each town is a link to a duplicate page.
Question: I know eventually the site will not get indexed by the Search Engines and not sure the best way to resolve this problem – any advice?
-
Thank you Miriam.
-
Thanks Miriam!
-
Hi Todd, I'm endorsing Kevin's response as a best answer on this, but also want to add that it will be easier on the client if he makes a plan now to begin to improve the content of key pages rather than scramble to do so after rankings suddenly fall off. Local rankings are in a constant state of flux...drops can happen so swiftly. An ounce of prevention is worth a pound of cure. I would identify the 10 most important cities and write unique content for them, then move on to the 10 next-most important and so on. Do it in a way the client can afford, at a velocity you can manage.
-
Good morning Kevin - most of the individual pages receive little traffic. Thank you for your advice and feedback.
-
Hi Daniel - thank you for response and advice!
-
Hi Todd,
How much traffic is each of those pages getting? Chances are if you look at them over 50% of them are getting little if any traffic. As you know, ranking on the first page in local search really doesn't mean much. You need to be in the top 3 (or 3-5 if maps is displaying results).
My advice would be to help the client focus on the best areas (Based on traffic, demographics, distance, etc.) and the ones that are currently driving traffic then create unique content for each of those pages. This could also bring down the too many links per page signal.
I did this with one of my clients and their rank improved to where they were #1 & #2 for their top 10 areas that were driving 90% of their traffic. If they want to continue targeting all 97 each page should have unique content. Their rankings will definitely improve if done right.
Anyways, I know it's a balancing act of the best strategy and what the clients budget will allow you to do so in the end you have to make the best decision.
Cheers,
Kevin
-
I myself have done this for many clients. I have used a generic paragraph with near duplicate content on over 3000+ pages for one client and it has been going strong for many years. I have also tested websites with near 100% duplicate body text with exception to title, description, h1, image alts and they are ranking good as well with no problems.
I would advise the client of the risk of having duplicate content. You could use textbroker to write some content for each page at around $5 each just to be safe and to feel comfortable moving forward with SEO.
Most of my clients have come to me from other SEO's and I'm always wondering what will drop off when I optimize something because the work was clearly black/grey hat. The good thing is they know the value of SEO already and agree to pay to just fix old issues before moving forward most of the time.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Home Page Blog Snippets - Duplicate Content Help?
Afternoon Folks- I have been asked to contribute to a new site that has a blogfeed prominently displayed on the home page. It's laid out like this: Logo | Menu HOME PAGE SLIDER Blog 1 Title about 100 words of blog 1 Text Blog 2 Title about 100 words of blog 2 Text Blog 3 Title about 100 words of blog 3 Text Footer: -- This seems like an obvious duplicate content situation but also a way I have seen a lot of blogs laid out. (I.E. With blog content snippets being a significant portion of the home page content) I want the blogs to rank and I want the home page to rank, so I don't feel like a rel canonical on the blog post's is the correct option unless I have misunderstood their purpose. Anyone have any ideas or know how this is usually handled?
Technical SEO | | CRO_first0 -
Duplicate Content Question
I have a client that operates a local service-based business. They are thinking of expanding that business to another geographic area (a drive several hours away in an affluent summer vacation area). The name of the existing business contains the name of the city, so it would not be well-suited to market 'City X' business in 'City Y'. My initial thought was to (for the most part) 'duplicate' the existing site onto a new site (brand new root domain). Much of the content would be the exact same. We could re-word some things so there aren't entire lengthy paragraphs of identical info, but it seems pointless to completely reinvent the wheel. We'll get as creative as possible, but certain things just wouldn't change. This seems like the most pragmatic thing to do given their goals, but I'm worried about duplicate content. It doesn't feel as though this is spammy though, so I'm not sure if there's cause for concern.
Technical SEO | | stevefidelity0 -
Duplicate content or titles
Hello , I am working on a site, I am facing the duplicate title and content errors,
Technical SEO | | KLLC
there are following kind of errors : 1- A link with www and without www having same content. actually its a apartment management site, so it has different bedrooms apartments and booking pages , 2- my second issue is related to booking and details pages of bedrooms, because I am using 1 file for all booking and 1 file for all details page. these are the main errors which i am facing ,
can anyone give me suggestions regarding these issues ? Thnaks,0 -
Duplicate Content Vs No Content
Hello! A question that has been throw around a lot at our company has been "Is duplicate content better than no content?". We operate a range of online flash game sites, most of which pull their games from a feed, which includes the game description. We have unique content written on the home page of the website, but aside from that, the game descriptions are the only text content on the website. We have been hit by both Panda and Penguin, and are in the process of trying to recover from both. In this effort we are trying to decide whether to remove or keep the game descriptions. I figured the best way to settle the issue would be to ask here. I understand the best solution would be to replace the descriptions with unique content, however, that is a massive task when you've got thousands of games. So if you have to choose between duplicate or no content, which is better for SEO? Thanks!
Technical SEO | | Ryan_Phillips0 -
Is Noindex Enough To Solve My Duplicate Content Issue?
Hello SEO Gurus! I have a client who runs 7 web properties. 6 of them are satellite websites, and 7th is his company's main website. For a long while, my company has, among other things, blogged on a hosted blog at www.hismainwebsite.com/blog, and when we were optimizing for one of the other satellite websites, we would simply link to it in the article. Now, however, the client has gone ahead and set up separate blogs on every one of the satellite websites as well, and he has a nifty plug-in set up on the main website's blog that pipes in articles that we write to their corresponding satellite blog as well. My concern is duplicate content. In a sense, this is like autoblogging -- the only thing that doesn't make it heinous is that the client is autoblogging himself. He thinks that it will be a great feature for giving users to his satellite websites some great fresh content to read -- which I agree, as I think the combination of publishing and e-commerce is a thing of the future -- but I really want to avoid the duplicate content issue and a possible SEO/SERP hit. I am thinking that a noindexing of each of the satellite websites' blog pages might suffice. But I'd like to hear from all of you if you think that even this may not be a foolproof solution. Thanks in advance! Kind Regards, Mike
Technical SEO | | RCNOnlineMarketing0 -
Are all duplicate pages bad?
I just got my first Crawl Report for my forum and it said I have almost 9,000 duplicate pages. When I looked at a sample of them though I saw that many of them were "reply" links. By this I mean the "reply" button was clicked for a topic yet since the crawler was not a member, it just brought them to the login/register screen. Since all the topics would bring you to the same login page I'm assuming it counted all these "reply" links as duplicates. Should I just ignore these or is there some way to fix it? Thanks in advance.
Technical SEO | | Xee0 -
If I 301 re-direct a piece of content (A) to another piece of content (B) and B is unrelated in subject matter to A, will the referring search keywords to content piece A hold for content piece B?
For example, I have a piece of content about furniture and it ranks in top 5 in the SERPs for the phrase "furniture". If I were to 301 redirect that piece of furniture content to a piece of content about trucks, would the referring keyword "furniture" continue to rank over time for the trucks content? My instincts tell me that in the short term the content piece about trucks would receive traffic for the term "furniture", but over the long term, the trucks content would lose rankings for the term "furniture" since the piece has to do with trucks and not furniture. Any thoughts?
Technical SEO | | pbrothers240 -
URL Duplicate Content Issues (Website Transition)
Hey guys, I just transitioned my website and I have a question. I have built up all the link juice around my old url styles. To give you some clarity: My old CMS rendered links like this: www.example.com/sweatbands My new CMS renders links like this: www.example.com/sweatbands/ My new CMS's auto-sitemap also generates them with the slash on the end. Also throughout the website the CMS links to them with the slash at the end and i link to them without the slash (because it's what i am used to). I have the canonical without the slash. Should I just 301 to the version with the slash before google crawls again? I'm worried that i'll lose all the trust and ranking i built up to the one without the slash. I rank very high for certain keywords and some pages house a large portion of our traffic. What a mess! Help! 🙂
Technical SEO | | Hyrule0