Are you careful about linking back to sites that link to you?
-
Suppose that a trusted website added you to their recommended links page. Do you worry that linking back to them from a page on your site will diminish the value of the original link?
-
Thanks for the input. In one Mozinar, Rand suggests that it is good practice to link to sites that link to you (naturally) because it helps Google index the page that linked to you which is not something I've heard before but makes pretty good sense.
-
Another good answer from Matt.
if you are talking about one or 2 links then dont worry, do what is good for your users, if it is somthing that is on mass trying to trick the search engines, then i would think again.
-
I think you need to be careful with reciprocal linking between websites, however a few links that are pointing at other websites that are an authority within your area is a good thing as it makes your link profile more natural. However this doesn't need to be from a recommended links page on your site - I have always been a bit wary of this practice as I think this sort of page can look unnatural in my opinion - especially when you start getting lots of site that have a similar page and are linking back to you!
In regards to putting a link at some appropriate place on your website - so rather than having a recommended page I might already have some page on my site where it would be appropriate have a link to this site. I have done something like this on several sites that I have worked on and I don't think it has had any impact on the value of the original link. If you start exchanging lots of links with other sites then you could have a problem.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do links from International SEO counterpart site carry weight?
Hi everyone! One of our clients has a competitor who has an international reach with their website. Their hreflang goes from Brazil, German, US, China, etc. We found that the Chinese site (.cn) sends over 900,000+ backlinks to the main US site (.com). The hreflang for the site has the .com US version of the site as the canonical. So my question is - does our competitor get any link equity from the 900,000 links they are getting from their Chinese (.cn) version of the site? My initial thought is that because they are marked up with hreflang and canonical tags, those 900,000+ links wouldn't' have any equity? Would love some thoughts/guidance on what others think.
Link Building | | JKhoo0 -
Links from my Own Blog to my Own Website and Link Scheme
Hi There, I use my own blog to give advices and offer information related to my business service. Of course in terms of SEO my blog is useful not only to expand my brand presence but also to acquire long-tail traffic. I use to insert a maximum of one link with a relative matching anchor text in every article of my blog pointing to my own webpage. Said that, the questions are as follows: Am I involuntarily participating in a Link Scheme with my blog? And If so, how many links can I send to my own webpage ? Shall I limit the number of links to a minimum? Thanks a lot for your advices.
Link Building | | Midleton0 -
Detected a bad site linking to you? what to do?
I have detected on linkdetox site that had stolen a face photo of a smile from a star my website and is linking to the page. I uploade a disavow with that site very bad domain. But my question is if should a take that picture of my site or rename so the link goes to 404. It is not an important or relevant page for my website
Link Building | | maestrosonrisas1 -
Link Building - Affiliate Link Programs
I'm getting some conflicting information when researching this... I want to create the most organic link building strategy that not only gets high authority sites linking to a website, but relevant websites. I'm creating an affiliate link program where I link to partner and affiliate companies, who in turn link back to me. The question is where to put these links. I was initially thinking of putting them in the footer so they add credibility to every page, and in turn ask my affiliates to do the same thing. However; some sources say that Google no longer looks at links in the footer section. Is it true that Google doesn't count links in footer sections? And do you have any tips on creating this Affiliate Link Program?
Link Building | | reidsteven750 -
How do you remove links TO your site?
Lots of old links to our wine rack store site from many years ago, how do I get these removed? block them? Not sure if Penguin got us because of these....
Link Building | | AmazingUniverse560 -
Inbound links vs. internal links
Which scenario does more to help SEO - A) An inbound link from a low traffic/low page rank site to my site B) An internal link where one page of my site links to another page on my site
Link Building | | DVanSchepen0 -
Our competitor, Gaiam.com is able to get links back from Youtube. How are they doing this?
When I use Open Site Explorer to look at our competitor's link profile, I notice that Gaiam.com is getting lots of valuable links from their videos on Youtube. We have a lot of videos on Youtube as well and are not receiving links back. What is the secret? Our website address is fully shown in the profile and we seem to match them - what are we missing? Thanks
Link Building | | dahnyogaworks0 -
Recognizing a back link
Have you conducted or know of any research/studies that examines when the inherited value of a backlink is actually attributed to the detination url? Meaning if abc.com links to xyz.com today with a unique long-tailed anchor tag, at what point would Google actually recognize the value of that link to xyc.com (ie increasing in the SERPs for that anchor). My first inclination would be at the point of indexation of the link but from my own casual analysis, I havent proved this to be true. Obviously we dont know exactly how google does this, but have you drawn any conclusions based upon your own findings? Perhaps there's a period of link evaluation post indexation before passing value in terms of ranking relevance? thanks!
Link Building | | lexnex0