Need clarification on what is a landing page vs. doorway page
-
Hello everyone -
I just became a PRO member today and wanted to say hello and ask this question...
I am launching a new product, but 6 months before I created 4 different domains with landing pages to "prime" my SEO for the keywords I am trying to pursue.
Now that I have launched my new product, it resides on the main domain name (let's call it "MainDomain.com"). Here's my dilemma...
I want to create landing pages on each of the different domains for my PPC and optimized organic search traffic. For example, on one of the other domains (let's call it "LandingDomain1.com"), I have created a page to optimize for the keyword "event planning software" and sending my PPC traffic for "event planning software" there as well as my email campaigns. This page has original content that I have written for it (it's not duplicate content used elsewhere), but it also has navigation and links pointing to MainDomain.com, which is where we convert and collect registrations.
My question is, will this activity be considered a doorway page even though I'm using it for a landing page for a particular audience? And, if it could be considered a doorway page, would I be better off moving all these optimized landing pages to my MainDomain.com and then doing a 301 redirect from those other domains to the MainDomain.com.
Your input is much appreciated ... thanks.
-
Hi Jeff,
I have imagined your situation and reminded me of a past client of mine, who asked me to do the same. But I will tell you the same thing as I have told him back then: Why to focus doorway pages instead of good landing pages on your main domain?
Think about the main difference between Doorway pages and Landing pages as the following:
- Doorway pages are made for spamming the index of Search Engines, creating pages to rank for a specific keyword/keyword phrase but afterwards you are fooling the visitor, because they will need to go further in order to reach the goal of their visits. The doorway pages will have a negative User Experience!
- Landing pages are created in order to focus a product/service of yours and while the visitor enter the page, they will reach the goal of their visits. The landing pages will have a positive User Experience!
There are two very good articles related for this two expressions, maybe take a few minutes and read them through:
Instead of the Doorway Pages (Domains) I would advice you to try focusing the main domain for quality landing pages with quality content.
I hope that helped,
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page drops from index completely
We have a page that is ranking organically at #1 but over the past couple of months the page has twice dropped from a search term entirely. There don't appear to be any issues with the page in Search Console and adding the page on https://www.google.com/webmasters/tools/submit-url seems to fix the issue. The search term we're tracking that drops is in the URL for the page and is the h1 of the page. Here is a screenshot of the ranking over the past few months: https://jmp.sh/akvaKGF What could cause this to happen? There is nothing in search console that shows any problems with the page. The last time this happened the page completely dropped on all search terms and showed up again after submitting the url to google manually. This time it dropped on just one search term and reappeared the next day after manually submitting the page again. akvaKGF
White Hat / Black Hat SEO | | russell_ms0 -
I have plenty of backlinks but the site does not seem to come up on Google`s first page.
My site has been jumping up and down for many months now. but it never stays on Google first page. I have plenty of back-links, shared content on social media. But what could i be doing wrong? any help will be appreciated. Content is legit. I have recently added some internal links is this might be the cause? Please help .
White Hat / Black Hat SEO | | samafaq0 -
Does Google crawl and index dynamic pages?
I've linked a category page(static) to my homepage and linked a product page (dynamic page) to the category page. I tried to crawl my website using my homepage URL with the help of Screamingfrog while using Google Bot 2.1 as the user agent. Based on the results, it can crawl the product page which is a dynamic. Here's a sample product page which is a dynamic page(we're using product IDs instead of keyword-rich URLs for consistency):http://domain.com/AB1234567 Here's a sample category page: http://domain.com/city/area Here's my full question, does the spider result (from Screamingfrog) means Google will properly crawl and index the property pages though they are dynamic?
White Hat / Black Hat SEO | | esiow20130 -
My site www.sriindustries.com dropped to back page penguin 2.1
My website penguin 2.1 dropped back to page 5 and beyond, can you help me to come out from this ? My head is breaking, also I would like to know how to be on top for local business search (maps)
White Hat / Black Hat SEO | | synchronyinfo0 -
Help with E-Commerce Product Pages
Hi, I need to find the best way to put my products on our e-commerce website. I have researched and researched but I thought I'd gather a range of ideas in here. Basically I have the following fields: Product Title
White Hat / Black Hat SEO | | YNWA
Product Description
Product Short Description SEO Title
Focus Keyword(s) (this is a feature of our CMS)
Meta Description The problem we have is we have a lot of duplicate content eg. 10 Armani Polos but then each one will be a different colour (but the model number is the same). I don't want to miss out on rankings because of this. What would you say is the best way to do this? My idea is this: Product Title: Armani Jeans Polo Shirt Blue
Product Description: Armani Jeans Polo Shirt in Blue Made from 100% cotton Armani Jeans Polo with Short Sleeves, Pique Collar and Button Up Collar. Designer Boutique Menswear are official stockists of Armani Jeans Polos.
Short Description: Blue Armani Jeans Polo SEO Title: Armani Jeans Polo Shirt Blue MA001 | Designer Boutique Menswear
Focus Keywords: Armani Jeans Polo Shirt
Meta Description: Blue Armani Jeans Polo Shirt. Made from 100% cotton. Designer Boutique Menswear are official stockists of Armani Polos. What are peoples thoughts on this? I would then run the same format across each of the different colours. Another question is on the product title and seo title, should these be exactly the same? And does it matter if I put the colour at the beginning or end of the title? Any help would be great.0 -
Are landing pages making a comeback
Just recently I have noticed a ever increasing number of landing pages on websites, the ones I have come across have been in the sports industry like rugby/football and their landing pages are sparse but offering the social avenues on a plate. are Landing pages making their way back in the seo industry?
White Hat / Black Hat SEO | | TeamacPaints0 -
If Google Authorship is used for every page of your website, will it be penalized?
Hey all, I've noticed a lot of companies will implement Google Authorship on all pages of their website, ie landing pages, home pages, sub pages. I'm wondering if this will be penalized as it isn't a typical authored piece of content, like blogs, articles, press releases etc. I'm curious as I'm going to setup Google Authorship and I don't want it to be setup incorrectly for the future. Is it okay to tie each page (home page, sub pages) and not just actual authored content (blogs, articles, press releases) or will it get penalized if that occurs? Thanks and much appreciated!
White Hat / Black Hat SEO | | MonsterWeb280 -
Passing page rank with frames - Is this within Google Guidelines?
It appears this site is gaming Google for better rankings. I haven't seen a site do it this before way before. Can you tell me what enables this to get such good rankings, and whether what they are doing is legitimate? The site is http://gorillamikes.com/ Earlier this year this site didn't show up in the rankings for terms like "Cincinnati tree removal" and"tree trimming Cincinnati" etc. The last few months they have been ranking #1 or #2 for these terms. The site has a huge disparity in MozRank (8, very low) vs. Page Rank (6, high). The only links to this page come from the BBB. However, when you look at the source code you find 100% of what is displayed on the site comes from a page on another site via a frame. The content is here: http://s87121255.onlinehome.us/hosting/gorillamikes/ When I go to onlinehome.us I'm redirected to http://www.1and1.com/. I'm only speculating, but my guess is onlinehome.us has a high page rank that it is passing to http://gorillamikes.com/, enabling Gorilla Mikes to achieve PR of 6. Does this make sense? In addition, the content is over optimized for the above terms (they use "Cincinnati (Cincinnat, OH)" in the first three H2 tags on the page. And all of the top menu links result in 404 errors. Are the tactics this site is using legitimate? It appears that everything they're doing is designed to improve search results, and not in ways that are helpful to users. What do you think?
White Hat / Black Hat SEO | | valkyrk0
