Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your business shine with Listings AI
      Moz Local

      Let your business shine with Listings AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Research & Trends
    3. Algorithm Updates
    4. Is changing your meta titles frequently good SEO Practice

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Is changing your meta titles frequently good SEO Practice

    Algorithm Updates
    5
    5
    11573
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Sexandmetal
      Sexandmetal last edited by

      Greetings,

      Im a new SEO and really knew nothing until signing up to SEOMoz. After reading the SEO101 and gathering as much information in a short period of time things started  to become a little clearer.

      So I started my first campaign used my new SEO knowledge and input all of my meta information. Then I waited a few days to see what happened with my search result.

      We had never ranked for a single keyword before mind you. So a couple/few of days go by and I started punching in my keywords and looking through the pages. There I was page three. I was SO happy.

      I read the entire SEO101 again, realized a little more about what I had to do. So I started changing everything up, adding pictures, I found out what a IMG ALT Attributes were in the HTML editor, bolded text and all the other things I missed the first time around.

      Three days go by and I move up again. I start to notice my traffic is increasing and I am actually getting organic hits through search traffic. This has never happened before. I am over the moon. But I realize that I have my main focus keyword as the second key word in my title tag. So I switch the two words around, wait a few more days.

      Here's why I ask my question. The original title tag was still showing up and I was on the first page for both keywords, and I could see both title tags when searching for either keyword.

      So; Is changing your meta titles frequently good SEO Practice ?

      Warmest regards,

      Michael

      S&M

      Warning: adult site, NSFW

      1 Reply Last reply Reply Quote 0
      • CPU
        CPU last edited by

        Testing different titles to see if you can improve your rankings for specific keywords or to focus on different keywords may be worthwhile but changing them for the sake of making a change is pointless.

        1 Reply Last reply Reply Quote 1
        • Anthony_NorthSEO
          Anthony_NorthSEO last edited by

          I agree with both Moosa and Aran. I don't think constantly changing your page titles on a site-wide basis is going to help your rankings. It may actually have the opposite effect, depending on how you interpret Google's mysterious and upcoming "Over-Optimization" penalty.

          However if you're page title's need improving and doing so will help you increase impressions, I wouldn't avoid it. I just wouldn't make a habit of tweaking them and changing them too often.

          Like Aran said, if you've running a special promotion, have a major announcement, incredible new content, etc... I absolutely think changing the titles on relevant pages to reflect those things is a great idea for increasing CTR and conversions.

          Moderation is the key on this I believe.

          Hope this helps.

          Anthony

          1 Reply Last reply Reply Quote 1
          • Aran_Smithson
            Aran_Smithson last edited by

            First of all, welcome aboard. I always love to here of peoples first steps into SEO and the results they get.

            My site has around 450 pages, thus its would be a major job for me to amend my page titles. Sites like SEOmoz have thousands of pages, and the vast majority of them are available in SERPs. Now as far as I know SEOmoz do not change their titles, again because it would be a massive job.

            Saying that, if I run an offer or a sale on my website I will generally change my homepage title to reflect the fact I have a sale on, in the hope that the Sale text will be updated promptly in the SERPs and attarct a few extra click throughs.

            In summary, no I dont think the freshness of your page titles has any positive effect on your SEO. But, It may impact your Click through rate (which I guess in turn could effect your SEO...now were going full circle).

            Clear as mud?

            1 Reply Last reply Reply Quote 2
            • MoosaHemani
              MoosaHemani Banned last edited by

              Frequently changing title tag as a good practice… I don’t think so! I mean it’s good to change when you think the changed title can better tell search engine and users about the website but changing it frequently to get SEO boom… I don’t think it works!

              1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • LKCservicesINC

                Multiple sub-category of the same name ? does that effect SEO

                Hello, If I have multiple sub-category of the same name ? does that affect SEO for example I have the following category structure? domain/bmw/series5/2006.html domain/bmw/series5/2007.html .. etc domain/bmw/series3/2007.html domain/bmw/series3/2006.html  ..etc domain/Acura/cl/2006.html domain/Acura/cl/2007.html .. etc I do use canonical url because I may have the same product in multiple categories but my question does google penalize me because I have the same (year) url key for multiple categories  even though I use canonical url ? do I have any advantage in masking them filters vs sub-category from SEO point of view ? specially my goal is to have different meta title and meta description for each sub category ?

                Algorithm Updates | | LKCservicesINC
                0
              • rburnett

                Are Meta-descriptions important for blogs?

                I am tasked with optimizing an existing sites SEO. I have added meta's to all the menu pages, however they have blog section with over 700 posts. How important are meta descriptions when it comes to a websites blog? Do I need to take the time to go through 700+ blog posts and create unique meta descriptions for each one?

                Algorithm Updates | | rburnett
                0
              • vtmoz

                More pages or less pages for best SEO practices?

                Hi all, I would like to know the community's opinion on this. A website with more pages or less pages will rank better? Websites with more pages have an advantage of more landing pages for targeted keywords. Less pages will have advantage of holding up page rank with limited pages which might impact in better ranking of pages. I know this is highly dependent. I mean to get answers for an ideal website. Thanks,

                Algorithm Updates | | vtmoz
                1
              • rasmusbang

                Google sets brand/domain name at the end of SERP titles

                Hi all, I am experiencing that Google puts our domain name at the end of the titles in SERPs. So if ia have a title: "See our super cool website", Google would show "See our super cool website - Betxpert.com" in the SERPs Well. This is okay. Apart from the fact that i myself often put the brand name in the title AND the fact that Google mispells the site name. The brand is BetXpert with a upper case X...so when i get a SERP with "See our super cool website - BetXpert - Betxpert.com" I am annoyed 🙂 Any one out the know how to tell Google the EXACT brand name, such that they do not set a value the site owner does not want to have? -Rasmus

                Algorithm Updates | | rasmusbang
                0
              • vmialik

                I thought META KEYWORDS tag was dead?

                http://www.wpkube.com/wordpress-seo-plugin/ this article just came out as a one of the many guides to Yoast's Wordpress SEO.  I am surprised it mentioned: Use meta keywords tag: Google reportedly doesn’t use the keywords that your enter for your posts but as Google isn’t the only show in town, you might want to check this box.Recommendation: check I stopped using meta keywords tag because Google doesn't use it any more, plus if you are in a competitive field by using keywords you are giving free keyword research to your competitors? Does any one still use meta keywords here? If so why? Google doesn't use keyword tags, has anyone experienced a dis-benefit to meta-keywords tag from Google ie. dropped rankings etc.?

                Algorithm Updates | | vmialik
                2
              • bozzie311

                Frequency & Percentage of Content Change to get Google to Cache Every Day?

                What is the frequency at which your homepage (for example) would have to update and what percentage of the page's content would need to be updated to get cached every day? What are your opinions on other factors.

                Algorithm Updates | | bozzie311
                0
              • longdenc_gmail.com

                Ecommerce good/bad? Showing product description on sub/category page?

                Hi Mozers, I have a  ecommerce furniture website, and I have been wondering for some time if showing the product descriptions on the sub/category page helps the website. If there is more content displayed on the subcategory, it should be more relevant, right? OR does it not matter, as it is duplicate content from the product page. I think showing the product descriptions on non-product pages is hurting my design/flow, but i worry that if I am to hide product content on sub/category pages my traffic will be hurt. Despite my searches I have not found an answer yet. Please take a look at my site and share your thoughts: http://www.ecustomfinishes.com/ Chris 27eVz

                Algorithm Updates | | longdenc_gmail.com
                0
              • FFTCOUK

                Does the use of an underscore in filenames adversely affect SEO

                We have had a page which until recently was ranked first or second by Google UK and also worldwide for the term "Snowbee".  It is now no longer in the top 50. I ran a page optimization report on the url and had a very good score.  The only criticism was that I had used an atypical character in the url.  The only unusual character was an underscore "_"    We use the underscore in most file names without apparent problems with search engines. In fact they are automatically created in html files by our ecommerce software, and other pages do not seem to have been so adversely affected. Should we discontinue this practice?  It will be difficult but I'm sure we can overcome this if this is the reason why Google has marked us down. I attach images of the SEO Report pages 8fDPi.jpg AdLIn.jpg

                Algorithm Updates | | FFTCOUK
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.