Looking for some link bait ideas for local businesses?
-
I own an agency and have several local clients. Particularly clients in the service areas - Window replacement company, Roofing company, Foreign Car repair company, and an Asphalt paving company. I really want to run some link bait campaigns, and would love any input you guys might have. Thanks in advance for your ideas:)
-
The ROI just isn't there. Not unless you stumble into a Chuck Testa video. I don't envy you, don't take this as criticism, but rather a rambling from someone who has been there. In fact, I'm interested to hear what you come up with .
I tried:
-
Linkbait
-
Consistent content (mainly educational resources targeting 'local + kw' strings)
-
PPC
-
All local directories
-
Videos
Rankings, sure. No problem. However, the traffic just wasn't there to make it FUN. You know? Whatever you do, don't forget to promote your own brand and work towards non-regional clients.
You're best bet is to think about offline resources and find ones you can leverage online. Most of it, it's going through competitor contacts/network, vendors, partners, distributors and lean on those contacts for content & links. Don't spend too much time on viral/linkbait, because it's expensive to create & I'm guessing these companies won't pay you for your time.. or appreciate it.
The other thing we did that worked well, harvested all local blogs. From there, we identified non-direct competitor blogs and leveraged guest posting that way. It cut down on the cost of new content and earned us a few links. Not to mention, got me a couple of free lunches.
-
-
Thanks Mcarle. Great info!!
-
Get to now your:
Local news outlets.
Local community groups.
Local business associations.
Nearly all cities these days have dozens of hyperlocal blogs, get to know all of them.
As for the bait its self...
Get the companies to hold events, open houses, join communitie fairs...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Webmaster is showing hundreds of external links from 1 G+ post
A page on our site is registering as having 262 external links coming from two pages on Google+. The page it comes from is for posts related to #weddings, but I can't find the post with our link. Has anyone else experienced this? Linking page https://plus.google.com/app/basic/s/%23Wedding/related?cbp=17npa447ckmq3&sview=27&cid=5&soc-app=115&soc-platform=1&sri=0&spath=/app/basic/100121179959444544221/posts&sparm=cbp%3D16tcwubxsznm%26sview%3D27%26cid%3D5%26soc-app%3D115%26soc-platform%3D1%26stct%3DCAIQgJf0-fbDugIgCigB%26spath%3D/app/basic/stream%26sparm%3Dcbp%253Dm5w9s8yrkyhx%2526sview%253D27%2526cid%253D5%2526soc-app%253D115%2526soc-platform%253D1
Social Media | | HireSpace0 -
Competitor has 50 linking root domains, 2500 facebook likes
Hello, A competitor of ours is ranking way higher than you would expect. They have very few links, half the DA and homepage PA of us, yet they rank several slots higher. On analysis, the only difference seems to be that they have 2500 facebook likes. Did they buy likes? Have you seen anything odd like this before? Thanks.
Social Media | | BobGW0 -
Google Places and Google Local
I am pretty confused about how the difference between Google Local, Places and Business Pages. I created a Google+ Page and have about 800 followers. https://plus.google.com/100975632641377061238 To control our listing on Google Maps and what shows up on the right side of a Google Search, which includes a map and business hours I had to create a Google Local page. Now this page only shows we have 4 followers. https://plus.google.com/110649807298590030594 Is there any way to combine the two?
Social Media | | joebuilder1 -
Contests for link builing?
I had read a great blog post somewhere a couple weeks ago that had some great tips and resources on how to best run a contest (like on FB) and get good links. Had mentioned specific tools and techniques to use. Unfortunately I can not for the life of me remember where I saw this at. Did anyone happen to read this and have the link the post by chance? Thanks for any help! Ron
Social Media | | yatesandcojewelers0 -
Social media profiles with same description - Duplicate content or reinforcing business details?
Hi, I am currently doing a Social media review and find myself wondering whether having exactly the same copy - or part thereof, on a businesses' Facebook, LinkedIn, G+, Twitter, profile(s) is likely to be viewed by SE's as a good or bad thing? Is it duplicate content and to be avoided? Or would it be viewed as a case of the business trying to ensure a consistent profile and therefore reinforcing your business details?
Social Media | | Binarynature0 -
Twitter and Facebook Back-link Aquisition procedure?
This is another novice question that I hope is easy to answer for someone out there. How do you get a backlink from twitter or facebook? Either Open Site Explorer is not recognizing my accounts or twitter and facebook are not reporting it for some reason. I have looked at other competitors and they have twitter and facebook that show up as linking to them. Do you have to do something special to get a link? Utah Tiger
Social Media | | Boodreaux0 -
Do facebook shares of deep links help the whole domain rank better?
What i mean by this is if we were to obtain 10-20 facebook shares for 10 different deep links like these: http://domain.com/deep-page/page-one
Social Media | | adriandg
http://domain.com/deep-page/page-two
http://domain.com/deep-page/page-three
http://domain.com/deep-page/page-four
... Would that help any of these rank better:
http://domain.com
http://domain.com/product1
http://domain.com/product2
etc... Extrapolating, does the same count for Twitter, Google+, etc?0 -
What Social Media Buttons/Links When & Where?
Our web development team members are having a debate on when and where to add various social media buttons / links. The crux of the debate is when does adding various calls to social media services become detrimental to page load time. We have really been focusing recently on optimizing page load speed using YSlow and Google Page Speed tools to tweak templates and pages as much as possible. Our webmaster argues that we should be selective on what pages we add Google+, Facebook LIKE, Twitter/Follow buttons. e.g. just 'important' pages such as the home page. Here is a forum link that speaks of this... http://www.webmasterworld.com/google/4358033.htm Bottom line? What are your thoughts on when and where to place various social media buttons and links for Google+, Facebook LIKE and Twitter/Follow. Thanks,
Social Media | | RoyMcClean
Roy McClean P.S. We have pretty much agreed to use AddThis button set on our clients' blog pages that includes FB LIKE and SEND, Google+, Twitter and the AddThis general share buttons.1