Looking for some link bait ideas for local businesses?
-
I own an agency and have several local clients. Particularly clients in the service areas - Window replacement company, Roofing company, Foreign Car repair company, and an Asphalt paving company. I really want to run some link bait campaigns, and would love any input you guys might have. Thanks in advance for your ideas:)
-
The ROI just isn't there. Not unless you stumble into a Chuck Testa video. I don't envy you, don't take this as criticism, but rather a rambling from someone who has been there. In fact, I'm interested to hear what you come up with .
I tried:
-
Linkbait
-
Consistent content (mainly educational resources targeting 'local + kw' strings)
-
PPC
-
All local directories
-
Videos
Rankings, sure. No problem. However, the traffic just wasn't there to make it FUN. You know? Whatever you do, don't forget to promote your own brand and work towards non-regional clients.
You're best bet is to think about offline resources and find ones you can leverage online. Most of it, it's going through competitor contacts/network, vendors, partners, distributors and lean on those contacts for content & links. Don't spend too much time on viral/linkbait, because it's expensive to create & I'm guessing these companies won't pay you for your time.. or appreciate it.
The other thing we did that worked well, harvested all local blogs. From there, we identified non-direct competitor blogs and leveraged guest posting that way. It cut down on the cost of new content and earned us a few links. Not to mention, got me a couple of free lunches.
-
-
Thanks Mcarle. Great info!!
-
Get to now your:
Local news outlets.
Local community groups.
Local business associations.
Nearly all cities these days have dozens of hyperlocal blogs, get to know all of them.
As for the bait its self...
Get the companies to hold events, open houses, join communitie fairs...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Getting an error message when linking google plus profile.
When trying to link a Google plus profile an error message flashes and the "track this profile" keeps loading and doesn't progress. Does anyone have any idea of how to overcome this?
Social Media | | francoismuscat0 -
How to delete a post on G+ business profile?
Any one knows how to delete a post on G+ business profile? There is something called ''mute'' , i don't know what that is but there is no 'delete' option.. Any ideas? Thank you, PS: I loved the new look and design on new Moz but it took me a while to find ''Ask a Question'' button. I wonder why it is that far away
Social Media | | Rubix0 -
What is regular link building plan ?
what type of link i need to build on regular basis? blog article directory any more ?
Social Media | | constructionhelpline0 -
Deleting Poor Performing Social Media Accounts for Businesses?
I'm the Internet Marketing Manager for an ad agency and in charge of not only our social media and SEO but advising and hooking up clients with successful campaigns. I've taken the liberty of signing us up for almost every major social media account. Some are very successful (Facebook, Twitter, Pinterest, Instagram, LinkedIn, Vimeo is ok (we use it over YouTube), Vine is picking up) and others are very not doing well (Flickr, Foursquare, YouTube really is low, Google+ is very mediocre). I’ve been wondering if it would be more beneficial to just delete certain accounts. I think I need to keep Google+ (Google values it and we are not doing terribly on it) but all the others listed in the bad column I think are really cancerous to our SEO (and make us look bad b/c we are doing poorly on them) but I really don’t know. I used them kind of to see if they would work for us and to demonstrate that we knew what we were doing in these social networks, but I think they may be doing us more harm than good both from a PR standpoint and SEO. Doesn't it hurt your website for Google to see poor performing social media accounts, just as the opposite would be true (good sm accounts and mention/activity would give you klout & SEO...)? What do you think? I'm no novice but no master either. Love this forum. Thanks in advance.
Social Media | | JCunningham0 -
Social Signals, do they help? Looking for a solid Yes or No.
Hi, I've read so much lately about social signals and got basically 3 completely different responses. 1. Yes they are going to over take normal link building in 2013 so get on it. 2. Yeah they do help with rankings but not massively, don't focus to much on it. 3. Na they don't help, you need to gain 1000's of signals and even then it will be a short SERP increase and then back down you go. So... What im looking for now is a straight up Yes or No, should you be on social signals now? Should time spent on gaining social signals be increased? If your doing 10% of your time on social should this percent now shift to a larger percentage? Cheers
Social Media | | activitysuper0 -
How to Increase +1s for Google plus? Any Ideas ?
Anyone who know any good ways to increase the following, +1s on Google plus please share !thanks. (I know good content will do the trick but what else?)
Social Media | | Personnel_Concept0 -
Google+ Local and Google Places?
Hey Everyone, I've been out of the game for a few months, and I am amazed at how much I've missed! I'm trying to wrap my head around the difference between Google+, Google+ Local, and Google Places - can anyone help? My client has a Google+ account and manages multiple businesses under Google Places. I can't seem to get google to connect the two though (the account login is the same). I know Google is still working on migrating Google Places to Google+ Local, so here's my question: How do I obtain ownership of my Google Places listings in Google+ Local? I already have ownership of the Google Places listings, but when I log into the Google+ account there is no proof of ownership. I can add the related Google+ Local locations to my "Pages" in Google+, but it lists me as a manager and not an owner. My client has been penalized by Google in the past (not my doing, but unfortunately something I now have to deal with), so I want to tread lightly as I optimize his local listings. Any assistance to help me figure this out is greatly appreciated! Also, if anyone knows of a good book on Google+ Local for business owners I would love the referral! Thanks!
Social Media | | Level2Designs0 -
Can you set up a Google 'author' for rich snippets using a G+ business page or does it have to be a personal profile?
I've set up an author profile for myself, but if I'm writing articles for clients, I don't necessarily want to do it in my own name. Is it possible to set up a Google author profile using a G+ business page? Obviously the idea is to try and gain the rich snippets that only recognised authors receive, but to do so in the name of my client.
Social Media | | Piranha_Solutions1