Partner Site Hit with Penguin - Links hurt me
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I work for a network of international websites, the site I work on is for Canada.
Our partners in Australia were hit by penguin hard because they hired a black hat SEO guy and didn't know. He was creating profiles on highly authoritative sites and keyword stuffing them. Now, they've completely dropped off the SERP.
This is where the issue occurs, because we are all international partners we are all linked together on the header of every page so visitors can choose their country. Now, because they were hit hard and we have reciprocal links (not for rankings but for usability) will we be affected? It seems like we have, but I just want some opinions out there.
Also, should we go ahead and stop linking our sites between countries to avoid this mess?
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If it's algorithmic then they just need to fix it fast, if it's manual... they still need to fix it fast and then do a reconsideration request.
I would guess that as long as you don't have other bad signals it won't really affect your site, but maybe remove the links temporarily just to be on the safe side.
SEL just did this, which may be of interest: http://searchengineland.com/google-talks-penguin-update-recover-negative-seo-120463
Note that part where it states "In particular, pointing bad links at a good site with many other good signals seems to be like trying to infect it with a disease that it has antibodies to. The good stuff outweighs the bad."
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Another good example of something Google didn't quite take into consideration with this update.
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