I've done some link building on my website... why is google showing this?

[InkCartridgesFast]

Hi guys, it seems Google is going crazy as always, basically sometimes i'm ranked first page sometimes i'm not there, not sure if it's because of my link building and Google is indexing the links. At the moment in IE i'm top 3-4 for this keyword however the Title tag is not what I set it to be it's basically taking the product name then adding something after it. (I know google sometimes changes to what they want if they feel its more relevant but it isn't in this case)

Not sure if this is normal for my keyword to keep appearing then dissapearing in Google. I noticed in FF my keyword isn't there but in IE it is. I've logged out of my Google account deleted all history/cookies etc. Even checked on my friends computer.

Hope this makes sense and i'm not going crazy!

[KeriMorgret]

Google will often display a different title tag in the SERPs than what you have selected. They do this even for Apple. In some cases it's so that it better matches the user's query, and in other cases it's because they think the title tag is spammy or not relevant.

Are your ranks bouncing around in the SEOmoz ranking report tools as well? Those are generally good about keeping personalization out of the reports.

[cbielich]

It is common, I have a site that bounces around for my keyword all the time. I even notice my competitors bounce around too but not as much. The stronger you are the less you will bounce around.