Internal or external blog better?
-
Hello,
We are adding content to
ourdogsmind(dot)com
We're going to have a blog with unique content.
Should we use an external blog with links back to our site, or an internal blog.
Thanks.
-
Absolutely an internal blog on your website if it is related directly to the subject of the website is a great asset.
I'll admit originally with one of my websites I produce a blog solely to get better search engine rankings and some of my articles were indexed quite high on the search results which produced traffic to the website all interested in its content.
I now produced blogs on my websites and find it more fulfilling because I enjoy spending my precious time working on it and know that it will hopefully be of interest and also it scratches my back in return by getting the articles indexed and also to some degree producing brownie points for my website rankings.
If you produce an external blog obviously there's a very definite chance that Google will not associate your work to your website, and not improve your search engine ranking.
-
Stephen is spot on. External blogs are only valid if the core topical focus of the blog is radically different than the purpose of the main site, or alternately, if you REALLY know what you're doing so you don't get burned. Bottom line, a lot less effort and a lot more value to contain the blog within the main site.
-
Internal, so all links values and volume (think linking domain diversity) are attributed directly to your domain authority. Make sure its on a subfolder and not subdomain, for the same reason\
S
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shopfiy Technical SEO: Internal Linking Structure
Hi Community, While Shopify’s canonical tag properly points to the preferred version of the URL (i.e./product/product-title), internal links still point to the various non-canonical versions throughout the site. For example, in collection pages, each product thumbnail links to non-canonical URLs (i.e. /collection/collection-title/products/product-title). I know it is not good as we have to keep the linking consistent. So, I read a blog post by Moz and changed the internal link to the canonical URL(i.e./product/product-title). My change is from{{ product.url | within: collection }} to {{ product.url }}. Very interestingly, I can manage the change for some collections but some collections don't work. Can you please suggest how I can change fix the linking for all collection pages? One of the collection example that works: https://shopmtn.eu/collections/dirty-rigger ; One of the collection example that doesn't work: https://shopmtn.eu/collections/truss My Shopify Template: Parallax. THANK YOU VERY MUCHbN1Heqq zoyDPco
Intermediate & Advanced SEO | | Insightful_Media0 -
Essential to Have a Blog to Rank Well?
I have noticed that several competitors that rank very well rarely update their blogs, www.42floors.com for instance. We are redesigning our commercial real estate Wordpress website in the hopes of improving traffic, ranking and conversions. How critical is it to invest resources on creating and categorizing blog posts? Is frequently updating a blog post less necessary in late 2018? Curious to hear how much effort we should take to create new blog content and whether or not it will assist us in a competitive niche. Thanks, Alan
Intermediate & Advanced SEO | | Kingalan12 -
Influencers, links, guest blogging, content what really works ?
Hi there, I am scratching my head lately and wondering what is the best in order to increase the ranking of my website... I am sure most of you will say a combination of everything but what else... I know that if an influencer (someone who has a important Klout score) writes about you and links to your website is helpful but what about having a link on a webpage like that : https://goo.gl/YYy5f9 is it still worth my time asking for link on those types of webpages (not that they aren't considered spam according to moz spam score) What about having a link in article on the USA today, what is more important, the fact that the usa today writes about you and has a high DA or the person who writes it ? I am in tourism industry and work with hotels is it worth my time contacting hotels I work with for links or see that a hotel page is not related to what I do which is bicycle tours, or am I wasting my time ? Finally, can't I outrank my competitors by just being more relevant in my content than them know I have a DA of already 38...without chasing links and a website that is 10 years old. Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
International Domains for SEO
My company is international and we have websites for each country with Country Code Top Level Domains (ccTLD). I am in the US and I am seeing that other countries such as Costa Rica and Germany are ranking above us in search results. I thought Google automatically geo-targeted users by default and therefore I should only get .com or US results. Any idea why other countries would rank above our site?
Intermediate & Advanced SEO | | fastlaneus0 -
Internal Link Analysis (Site Wide)
Hi i'm currently doing a internal link analysis for one of my clients and want to pull internal link data for the entire website. So i can look at the distribution of internal anchor text and to identify ways in which we can optimize internal linking. I have had a look at screaming frog the trouble is, this data is only exportable one page at a time. Meaning, you can’t export an entire site “In Link” data. The site has 200+ pages so pulling in link data for each page would take quite long! Can anyone recommend anyways or tools which can look at the entire link profile for a website. I have checked OSE but there's not much data because the site is relatively new. Cheers, RM
Intermediate & Advanced SEO | | MBASydney0 -
Internal Duplicate Pages causing dip in rankings
Hi Guys, Need help in understanding whether having duplicate pages on your site push you down in rankings. Our all product pages getting indexed by Google with different parameters i.e. filters, affiliate id, utm_source etc. and then we have 10-15 duplicate for one product page. I am observing dip in rankings whenever Google starts indexing these duplicate but when I asked this question to John Muller and other Google team they said if you set up canonical then you don't have to worry about having different urls for same page but we are not ranking on Google and if we do then we dropped from page 1 to page 2 or sometimes page 3. Example - http://goo.gl/G5p3X5 Any suggestions.
Intermediate & Advanced SEO | | Webmaster_SEO0 -
Cooking Recipes Blog Links
Hi, I am running an ecommerce store - cookware, bakeware, knives etc... I have someone I know personally that is a writer and one of her blogs is about cooking - lots of well established articles with keywords througout. Is there any harm in getting some inbound links from her blog on certain keywords? If so, should I limit the number of outgoing links per article she has? Any guidelines? Thanks!
Intermediate & Advanced SEO | | bjs20100 -
Duplicate Content on Blog
I have a blog I'm setting up. I would like to have a mini-about block set up on every page that gives very brief information about me and my blog, as well as a few links to the rest of the site and some social sharing options. I worry that this will get flagged as duplicate content because a significant amount of my pages will contain the same information at the top of the page, front and center. Is there anything I can do to address this? Is it as much of a concern as I am making it? Should I work on finding some javascript/ajax method for loading that content into the page dynamically only for normal browser pageviews? Any thoughts or help would be great.
Intermediate & Advanced SEO | | grayloon0