Content on Wordpress blog inside the main website for SEO
-
Hi,
We have our main website and our blog on blog.practo.com. Now what I see is that we wish to write in content to grow our seo keywords and links.
Should we put the blog as www.practo.com/blog and then begin writing all the content or we should put the wordpress blog as www.practo.com/(wordpress blog here) and then begin writing the content.
For best practices I suppose we should have content lined up as www.sitename.com/category/article name etc or www.sitename.com/article name etc - am I correct?
Our main site consists of few html pages and then we have our software on a different sub domain.
What are the best ways to publish content and get it crawled at a faster rate for growth?
I would also wish to understand how to measure the number of growth in % to our content we are writing. Only via google analytics or some other tool?
Say I wish to see the growth of 10 articles from month of may and compare it to the month of april or march 2012. So what tools could I use to see if we are progressing or not?
Thanks
-
Hi there,
We always recommend our clients place their blog on a sub-folder, rather than sub-domain - so practo.com/blog rather than blog.practo.com. This way any links gained to your blog posts pass more power to your domain.
In terms of the URL it's up to you whether or not to include the category, but we generally don't on ours and client blogs. Practo.com/blog/article-name would be a good way to go (assuming you're talking about blog posts). If you're using Wordpress, change your permalink structure to %postname% and that will do it for you. To do that write a new post and hit 'edit' next to the URL under the title in Wordpress, then select 'custom permalinks' and enter it in there. I'd also recommend installing the Yoast Wordpress SEO plugin, which will really help you nail down the SEO elements of your blog posts and attack long-tail keyphrases.
For tracking and comparing month on month / year on year Google Analytics is excellent (and free).
For getting your content indexed, make sure you have a sitemap (a segmented XML sitemap will work well) and submit to GWT. Try and build some links to your content - or better yet, produce good content and promote it via social media and the links will come naturally, which will help with indexation. You could also consider submitting your site to Google News if the content is good enough and your site meets their requirements.
Hope that helps! : )
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do the back-links go wasted when anchor text or context content doesn't match with page content?
Hi Community, I have seen number of back-links where the content in that link is not matching with page content. Like page A linking to page B, but content is not really relevant beside brand name. Like page with "vertigo tiles" linked to page about "vertigo paints" where "vertigo" is brand name. Will these kind of back-links completely get wasted? I have also found some broken links which I'm planning to redirect to existing pages just to reclaim the back-links even though the content relevancy is not much beside brand name. Are these back-links are beneficial or not? Thanks
Algorithm Updates | | vtmoz0 -
Canonicals from sub-domain to main domain: How much content relevancy matters? Any back-links impact?
Hi Moz community, I have this different scenario of using canonicals to solve the duplicate content issue in our site. Our subdomain and main domain have similar landing pages of same topics with content relevancy about 50% to 70%. Both pages will be in SERP and confusing users; possibly search engine too. We would like solve this by using canonicals on subdomain pointing to main domain pages. Even our intention is to only to show main domain pages in SERP. I wonder how Google handles it? Will the canonicals will be respected with this content relevancy? What happens if they don't respect? Just ignore or penalise for trying to do this? Thanks
Algorithm Updates | | vtmoz0 -
Does using parent pages in WordPress help with SEO and/or indexing for SERPs?
I have a law office and we handle four different practice areas. I used to have multiple websites (one for each practice area) with keywords in the actual domain name, but based on the recommendation of SEO "experts" a few years ago, I consolidated all the webpages into one single webpage (based on the rumors at the time that Google was going to be focusing on authorship and branding in the future, rather than keywords in URLs or titles). Needless to say, Google authorship was dropped a year or two later and "branding" never took off. Overall, having one webpage is convenient and generally makes SEO easier, but there's been a huge drawback: When my page comes up in SERPs after searching for "attorney" or "lawyer" combined with a specific practice area, the practice area landing pages don't typically come up in the SERPs, only the front page comes up. It's as if Google recognizes that I have some decent content, and Google knows that I specialize in multiple practice areas, but it directs everyone to the front page only. Prospective clients don't like this and it causes my bounce rate to be high. They like to land on a page focusing on the practice area they searched for. Two questions: (1) Would using parent pages (e.g. http://lawfirm.com/divorce/anytown-usa-attorney-lawyer/ vs. http://lawfirm.com/anytown-usa-divorce-attorney-lawyer/) be better for SEO? The research I've done up to this point appears to indicate "no." It doesn't make much difference as long as the keywords are in the domain name and/or URL. But I'd be interested to hear contrary opinions. (2) Would using parent pages (e.g. http://lawfirm.com/divorce/anytown-usa-attorney-lawyer/ vs. http://lawfirm.com/anytown-usa-divorce-attorney-lawyer/) be better for indexing in Google SERPs? For example, would it make it more likely that someone searching for "anytown usa divorce attorney" would actually end up in the divorce section of the website rather than the front page?
Algorithm Updates | | micromano0 -
International foreign language SEO questions
I'm looking to add some foreign language pages to a website and have a lot of international SEO questions. I think the overall question is can you do SEO yourself if you are a native English speaker for a language you don't speak (like Chinese)? 1. How do you go about doing keyword research for a foreign language? What tools are available? 2. How do you know what search engines you should optimize for in a different country? And where can you find the technical SEO requirements for each? I'm wondering things like title tag length for Baidu. Or is the Title length different for Yahoo Japan vs. US? Do you write titles and meta tags in Chinese/Japanese for respective countries? Etc.
Algorithm Updates | | IrvCo_Interactive0 -
Giving Follow Links is good for SEO ?
Hi Friends, In my website I am having PR 5 for my home page and I am giving 25 external links as follow link. Reason is all links are natural links so I gave as follow links. Will my website will be decrease PR in future. 1) Should I need to give as nofollow links? 2) Can I update only for reciprocal links as nofollow? In total 25 links I have 3 reciprocal links only. Your suggestions on this are important for me. I had watched couple of videos from Matt Cutts on this: http://www.youtube.com/watch?v=x4UJS-LFRTU http://www.youtube.com/watch?v=g37bwBlifnk http://www.youtube.com/watch?v=mg1A5wF3Ac4 Thanks for your valuable time.
Algorithm Updates | | zco_seo0 -
Optimizing Main URL with Various Relevant Keywords
Hi, I am new to working with SEO on my website and making attempts to create rich content to allow me to rank above and near competitors of our very niche market for LED microlights. I understand the concept now of on-page optimization. I have found key words that are perfect for optimizing specific products. I am working on structuring my website with enriching content that specific key words will direct organic search traffic to products. However, what techniques do I use to drive traffic to my main domain with a keyword that is relevant to my site but no specific products? For example, the phrase "light show gloves" or "light show" is a keyword relevant to my site in general, so I would like my main URL to show in search results when these phrases are searched. What can I do to optimize my site for such phrases? Do I merely use them in related categories and product content? And if yes, how can I ensure I have optimized my domain fully for various relevant keywords and compare to competitors? Thanks!
Algorithm Updates | | Rofldew0 -
Blog in Sub Domain or Sub Folder. Pros and Cons
My client wants to show more links on google once someone searches for his company name. Im wondering whats the best way to setup a blog to solve this. Should I create it as blog.website.com.au or website.com.au/blog? What are the pros and cons of each? Thanks heaps guys.
Algorithm Updates | | Uds0 -
SinglePlatform's Restaurant Menu Across Web Properties vs "SEO-Optimized"
Surprised I wasn't able to find an existing answer given that SinglePlatform apparently serves 500,000 SMBs with menus that appear on over 150 publisher websites. Given Panda's razor-sharp intolerance for duplicate content, am I safe to assume that any claim of SinglePlatform's menu on a local restaurant being beneficial to your SEO is now spurious? If so, what's best way to handle this as a potential SEO liability while still having one of their nicely formatted restaurant menus on your site? For reference: http://www.openforum.com/articles/using-singleplatform-to-build-a-digital-presence Update May 7, 2012 Connected directly with the folks at SinglePlatform, and the answer here is a lot simpler than my over-thinking of it. The menu usually sits within an iFrame or widget so that's that. But the ability to truthfully show an up-to-date menu for any given establishment is a legit way to address the healthy amount of local search intent that seems to be directed at exactly that. Overall a pretty slick platform, looking forward to seeing how they grow into the SMB, local & mobile in the coming months, I think the space is ripe to benefit from products/services that take advantage of these sorts of economies of scale.
Algorithm Updates | | mgalica0