Are nofollow links really not effecting rank?

[cbielich]

I honestly find it hard to believe that nofollow links are not being considered for rank. Take for example Google finds 2,000,000 nofollow links for a site. Are they really going to ignore that?

[Nobody1560986989723]

The value of a link is a complex thing, to be honest. Your 2m 'no follow' links can have a variety of value depending on

• The number of domains those are placed on
• The position of those links on the linking site
• The value of the page the link is placed on
• The actual anchor text in that link.

Also try not to think of links purely in terms of ranking. At the end of the day, ranking is great, but what you really want is traffic. A 'natural' link profile will have some nofollow links in it (in most cases) and you may find some nofollows are great at driving traffic.

On the flip side you also want a good proportion of followed links as these represent a 'full value vote' for your site, rather than somewhat of a disassociation, which a nofollow can imply.

So get a variety of links from a variety of sources in  a variety of ways but don't ignore a potential linking opportunity just because it may be nofollow as there may be other advantages to be gained that purely ranking.

[bronxpad]

Hello Cesar, google wants a natural link profile. This means they want to see a site have both do follow and no follow attributes. They would like sites not to spam and generally do a good job determine what spam is. To answer your question, if a site only has no follow links, then google would most often not rank the site well. If a site has only do follow links from low page rank sites then it might look like spam, now if the do follow links are from high page rank sites only then google might think they are paid links which they don't like. The key is to have a variety of links from high page rank do follow and low page rank do follow and mixed in no follow. You will also want to make sure your anchor text is not all the same. I really you should have 5 or more anchor texts so it looks more natural. Hope that helps.