Whats the point of a landing page?
-
I thought it is best to use your current site and build a new page targeting 2-3 key phrases max.
Lets say I have a current site that is ranking for a few keywords, why would I build a landing page when I can just add a page to my site and target those same exact keywords?
-
Donnie, I have to agree with Jason. Check this out:
http://en.wikipedia.org/wiki/Landing_page
It think it is a great definition. As you can see, any page can be a landing page, and EVERY page should be considered a landing page. You are always trying to get the person who is on your page to do something, whether it is buy a product, download an ebook, sign up for your email newsletter, or click through to the next page.
Each landing page does not need its own domain. Otherwise, how would a big brand like Target or Amazon rank for so many terms?
Anyhow, I hope this helps, and best of luck.
-
ahh, I see. I usually consider landing pages just to be a separate page, not a whole separate domain. I would definitely agree to use a new page on the same domain rather than a whole different domain or subdomain.
-Jason
-
I believe a landing page is a "separate page" from the site. Usually used to target new keywords. From reading and watching many videos I think its better to just add another page to the ranking site. Once you add another page you can spread the sites authority to this new page rather then start from scratch.
-
Perhaps I'm misunderstanding the question, but isn't what you described the very definition of a landing page?
I usually consider landing pages according to the particular purpose needed for them.
If I have a search PPC campaign I'll make sure to build a landing page specific to each particular customer I'm targeting. For example, I'm in the gold buying biz, so when I want to target customers that are looking for the current price for gold I'll build a landing page with current pricing and then make sure its the destination page for ads that target keywords like "Gold Price", "Spot price of gold" etc.
If I'm interested in increasing organic rankings for a particular keyword set that is beyond what my main page is optimized for, I'll create a page and new content that is designed for not only the new keywords but the customers I expect to drive to that page. That "landing page" then is optimized for those new keywords and visitors and I work to increase its ranking, along with my main site in the SERPs.
I wouldn't necessary build a "landing page" that is a subdomain or a new URL completely, unless perhaps it's an exact match for the keywords I'm targeting. I would however create a new "landing page" subpage on my current site and target a specific set of keywords or a specific customer profile.
Sorry if I'm misunderstanding.
-Jason
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirecting Pages During Site Migration
Hi everyone, We are changing a website's domain name. The site architecture will stay the same, but we are renaming some pages. How do we treat redirects? I read this on Search Engine Land: The ideal way to set up your redirects is with a regex expression in the .htaccess file of your old site. The regex expression should simply swap out your domain name, or swap out HTTP for HTTPS if you are doing an SSL migration. For any pages where this isn’t possible, you will need to set up an individual redirect. Make sure this doesn’t create any conflicts with your regex and that it doesn’t produce any redirect chains. Does the above mean we are able to set up a domain redirect on the regex for pages that we are not renaming and then have individual 1:1 redirects for renamed pages in the same .htaccess file? So have both? This will not conflict with the regex rule?
Intermediate & Advanced SEO | | nhhernandez0 -
Massive Amount of Pages Deindexed
On or about 12/1/17 a massive amount of my site's pages were deindexed. I have done the following: Ensured all pages are "index,follow" Ensured there are no manual penalites Ensured the sitemap correlates to all the pages Resubmitted to Google ALL pages are gone from Bing as well In the new SC interface, there are 661 pages that are Excluded with 252 being "Crawled - currently not indexed: The page was crawled by Google, but not indexed. It may or may not be indexed in the future; no need to resubmit this URL for crawling." What in the world does this mean and how the heck do I fix this. This is CRITICAL. Please help! The url is https://www.hkqpc.com
Intermediate & Advanced SEO | | D.J.Hanchett0 -
Landing Page Drop Out
Hi, If a product page drops out of organic ranking, but you've made no changes is there a good place to start in order to find out why? I feel like it's almost impossible? Thank you!
Intermediate & Advanced SEO | | BeckyKey1 -
Backlinks to internal pages
Hi, Our website of 3K+ pages currently has more links coming to internal pages (2nd & 3rd Level), compared to links to homepage. Just wanted to know if this is bad for rankings ? Please share your thoughts. Thanks.
Intermediate & Advanced SEO | | Umesh-Chandra0 -
Incorrect cached page indexing in Google while correct page indexes intermittently
Hi, we are a South African insurance company. We have a page http://www.miway.co.za/midrivestyle which has a 301 redirect to http://www.miway.co.za/car-insurance. Problem is that the former page is ranking in the index rather than the latter. The latter page does index occasionally in the same position, but rarely. This is primarily for search phrases like "car insurance" and "car insurance quotes". The ranking was knocked down the index with Penquin 2.0. It was not ranking at all but we have managed to recover to 12/13. This abnormally has only been occurring since the recovery. The correct page does index for other search terms like "insurance for car". Your help would be appreciated, thanks!
Intermediate & Advanced SEO | | miway0 -
Why is my XML sitemap ranking on the first page of google for 100s of key words versus the actual relevant page?
I still need this question answerd and I know it's something I must have changed. But google is ranking my sitemap for 100s of key terms versus the actual page. It's great to be on the first page but not my site map...... Geeeez.....
Intermediate & Advanced SEO | | ursalesguru0 -
Pricing Page vs. No Pricing Page
There are many SEO sites out there that have an SEO Pricing page, IMO this is BS. A SEO company cannot give every person the same quote for diffirent keywords. However, this is something we are currently debating. I don't want a pricing page, because it's a page full of lies. My coworker thinks it is a good idea, and that users look for a pricing page. Suggestions? If I had to build one (which I am debating against) is it better to just explain why pricing can be tricky? or to BS them like most sites do?
Intermediate & Advanced SEO | | SEODinosaur0 -
Noindex term for pages
I have a client who has a virtuemart site and all of the "ask a question on this product" had been indexed on google. I have managed to get a noindex meta tag into the ask a question page, will these be dropped from the index next time they are crawled and google sees the noindex?
Intermediate & Advanced SEO | | webseoservices0