Landing Page Drop Out
-
Hi,
If a product page drops out of organic ranking, but you've made no changes is there a good place to start in order to find out why?
I feel like it's almost impossible?
Thank you!
-
There could be multiple reasons for a drop if it is only a small few place drop it could be
- a competitor has been active recently and forced your to drop or maybe the search engine naturally reshuffling the order.
For a larger drop, it could be a blip... don't make a knee jerk reaction and make lots of changes which could make things worse. Give it a few days to see if you bounce back.
If you find you do not return to your usual ranking placement, then this could be caused by a larger algorithmic change. I would suggest you track how much you change for specific terms and which pages rank.
Also as per Egol has another page replaced your current product - e.g duplicates etc. or has another site caused some sort of content cannibalisation by borrowing your content and replacing you.
-
To submit a DMCA to Google, log into your search console and go here https://www.google.com/webmasters/tools/dmca-dashboard
Fill out the form, press "submit" and the complaint will be filed. Then push the back button, edit the form, press submit again and your second complaint will be filed. Using this method you can file a hundred complaints in an hour or so.
Before you start filing DMCA complaints you need to have a thorough understanding of copyright law - especially fair use. I suggest going to an attorney, explain your problem, how you intend to solve it and let the attorney educate you. Filing an inappropriate DMCA against another webmaster can get you sued.
-
**Do you check prior to writing your unique content whether any other sites have similar content? **
If I write the content or if one of my employees write the content, it is going to be unique.... because it isn't short, because it goes into specific details, because it might include personal experience.
How do you manage keeping on top of this
Make sure that everyone knows that there are no shortcuts in producing content. Nothing is to be copied. Nothing. Let them know the consequences to your business if you are found with infringing content on your site. Let them know their personal consequences if this happens.
How do you know/keep track of other sites taking your content?
You can use a service like CopyScape.com. Posting their logo on your site will be some deterrent. Having explicit copyright statements and warnings on your site is very important. There is a cost to this, but if you have a problem they can be a bit of help to some people.
I know someone who embeds tiny 1x1 images within his content. Then when these are loaded on other sites by a copy/paste action, the code will be on their site calling for the image with every pageload. The images will load from your server and identify the infringer.
-
Hi
Thank you.
How do you manage keeping on top of this - we have hundreds of product pages and I don't write the content for everything. Do you check prior to writing your unique content whether any other sites have similar content?
How do you know/keep track of other sites taking your content?
Thank you
-
Hi EGOL your case is very important to me and I think is very important for many of us as a marketeers. So my question is how do you manage that kind of case? (when some one is stealing that kind of content) is there a place or site where you can submmit your DMCA requirement
-
In a lot of cases, this is caused by thin or duplicate content in one of the following ways.....
--- verbatim use of manufacturer's description
--- description of minimal length
--- two or more websites using the same description
One of my websites was selling a number of products that were made in China. I wrote unique and lengthy descriptions for each one of them. Then dozens of other websites grabbed my descriptions and used them verbatim. My page (and many of the duplicates, went into supplemental). Back then I did nothing and stopped selling those items. Today, I would get aggressive and file a lot of DMCAs to Google, to hosts and to Adsense, if they are using it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why rankings dropped from 2 page to 8th page and no penalization?
Dear Sirs, a client of mine for more than 7 years used to have his home page (www.egrecia.es) between 1st and 2nd page in the Google Serps and suddenly went down to 8 page. The keyword in question is "Viajes a Grecia". It has a good link profile as we have built links in good newspapers from Spain, and according to Moz it has a 99% on-page optimization for that keyword, why why why ??? What could I do to solve this? PD: It has more than 20 other keywords in 1st position, so why this one went so far down? Thank you in advance !
Intermediate & Advanced SEO | | Tintanus0 -
Duplicate H1 Question & Landing Page help
Hi We have 2 H1's on this page http://www.key.co.uk/en/key/heavy-duty-shelving Our webmaster has put one as display:none - but isn't this just going to look like we're keyword spamming & trying to hide it? OK now I;m looking I am seeing more wrong with this page... The width buttons at the top as h2's...& they link to facet pages? Won't this just waste crawl budget? and every product title/user guide title etc are all H2's.... I just need to put a plan together to give to our dev team on what should be updated Any tips would be great. Becky
Intermediate & Advanced SEO | | BeckyKey0 -
How should I deal with this page?
Hey Mozzers, I was looking for a little guidance and advice regarding a couple of pages on my website. I have used 'shoes' for this example. I have the current structure Parent Category - Shoes Sub Categories - Blue Shoes
Intermediate & Advanced SEO | | ATP
Hard Shoes
Soft Shoes
Big Shoes etc Supporting Article - Different Types of Shoe and Their Uses There are about 12 subcategories in total - each one links back to the Parent Category with the keyword "Shoes". Every sub category has gone from ranking 50+ to 10-30th for its main keyword which is a good start and as I release supporting articles im sure each one will climb. I am happy with this. The Article ranks no1 for about 20 longtails terms around "different shoes". This page attracts around 60% of my websites traffic but we know this traffic will not convert as most are people and children looking for information only for educational purposes and are not looking to buy. Many are also looking for a type of product we dont sell. My issue is ranking for the primary category "Shoes" keyword. When i first made the changes we went from ranking nowhere to around 28th on the parent category page targeted at "Shoes". Whilst not fantastic this was good as gave us something to work off. However a few weeks later, the article page ranked 40th for this term and the main page dropped off the scale. Then another week some of the sub category pages ranked for it. And now none of my pages rank in the top 50 for it. I am fairly sure this is due to some cannibalisation - simply because of various pages ranking for it at different times.
I also think that additional content added by products on the sub category pages is giving them more content and making them rank better. The Page Itself
The Shoes page itself contains 400 good unique words, with the keyword mentioned 8 times including headings. There is an image at the top of the page with its title and alt text targeted towards the keyword. The 12 sub categories are linked to on the left navigation bar, and then again below the 400 words of content via a picture and text link. This added the keyword to the page another 18 or so times in the form of links to longtail subcaterogies. This could introduce a spam problem i guess but its in the form of nav bars or navigation tables and i understood this to be a necessary evil on eCommerce websites. There are no actual products linked from this page. - a problem? With all the basic SEO covered. All sub pages linking back to the parent category, the only solution I can think of is to add more content by Adding all shoes products to the shoe page as it currently only links out the the sub categories Merging the "Different Type of Shoe and Their Uses" article into the shoe page to make a super page and make the article pages less like to produce cannibalistic problems. However, by doing solution 2, I remove a page bringing in a lot of traffic. The traffic it brings in however is of very little use and inflates the bounce rate and lowers the conversion rate of my whole site by significant figures. It also distorts other useful reports to track my other progress. I hope i have explained well enough, thanks for sticking with me this far, i havn't posted links due to a reluctance by the company so hopefully my example will suffice. As always thanks for any input.0 -
I've got duplicate pages. For example, blog/page/2 is the same as author/admin/page/2\. Is this something I should just ignore, or should I create the author/admin/page2 and then 301 redirect?
I'm going through the crawl report and it says I've got duplicate pages. For example, blog/page/2 is the same as author/admin/page/2/ Now, the author/admin/page/2 I can't even find in WordPress, but it is the same thing as blog/page/2 nonetheless. Is this something I should just ignore, or should I create the author/admin/page2 and then 301 redirect it to blog/page/2?
Intermediate & Advanced SEO | | shift-inc0 -
Hreflang and paginated page
Hi, I can not seem to find good documentation about the use of hreflang and paginated page when using rel=next , rel=prev
Intermediate & Advanced SEO | | TjeerdvZ
Does any know where to find decent documentatio?, I could only find documentation about pagination and hreflang when using canonicals on the paginated page. I have doubts on what is the best option: The way tripadvisor does it:
http://www.tripadvisor.nl/Hotels-g187139-oa390-Corsica-Hotels.html
Each paginated page is referring to it's hreflang paginated page, for example: So should the hreflang refer to the pagined specific page or should it refer to the "1st" page? in this case:
http://www.tripadvisor.nl/Hotels-g187139-Corsica-Hotels.html Looking foward to your suggestions.0 -
301 redirect for page 2, page 3 etc of an article or feed
Hey guys, We're looking to move a blog feed we have to a new static URL page. We are using 301 redirects but I'm unsure of what to regarding page 2, page 3 etc. of the feed. How do I make sure those urls are being redirected as well? For example: Moving FloridaDentist.com/blog/dental-tips/ to a new page url FloridaDentist.com/dental-tips. So, we are using a 301 on that old url to the new one. My questions is what to do with the other pages like FloridaDentist.com/blog/dental-tips/page/3. How do we make sure that page is also 301'd to the new main url?
Intermediate & Advanced SEO | | RickyShockley0 -
Traffic drop off and page isn't indexed
In the last couple weeks my impressiona and clicks have dropped off to about half what it used to be. I am wondering if Google is punishing me for something... I also added two new pages to my site in the first week of June and they still aren't indexed. In the past it seemed like new pages would be indexed in a couple days. Is there any way to tell if Google is unhappy with my site? WMT shows 3 server errors, 3 Access denied, and 122 not found errors. Could those not found pages be killing me? Thanks for any advise, Greg www.AntiqueBanknotes.com
Intermediate & Advanced SEO | | Banknotes0 -
Our site is recieving traffic for both .com/page and .com/page/ with the trailing slash.
Our site is recieving traffic for both .com/page and .com/page/ with the trailing slash. Should we rewrite to just the trailing slash or without because of duplicates. The other question is, if we do a rewrite, google has indexed some pages with the slash and some without - i am assuming we will lose rank for one of them once we do the rewrite, correct?
Intermediate & Advanced SEO | | Profero0