ASP.net to Wordpress - Conserving the Backlink Profile
-
I am converting a site from ASP.net to wordpress. The ASP site has a decent backlink profile. Most links are pointing to their homepage.
Is there anything I should be on the lookout so I do not lose their link profiles? I believe we are using the same server.
-
I agree. The client has been doing linkbuilding internally and adhoc. The anchor text is his website name. That is why he is bringing me into the picture.
Paul, Thanks for your input.
-
In that case, going forward, I would drop the .asp extension and 301 redirect, just ensure they're all working. Even if that means going through one by one.
Slightly off topic, but moving forward I would work on ways to increase the back links to internal pages.
-
Paul,
Thanks for the reply. I believe option 1 will be good for the home page, but interior pages end with an .asp extention, which complicate things. I usually set the permalinks to /%postname%/, but on this case it will not help me with interior pages.
I would say that 90% of the backlinks are to the homepage, so in that case the structure will be the same. I would probably 301 the interior pages.
-
Hi Roberto, to conserve your back link profile, you must conserve your websites archetecture. Most importantly your URL structure.
If you have a page on blue widgets, /category/blue-widgets.html that has 10 back links and your new url structure is /category/blue-widgets/ then you'll lose the back links and history. /category/blue-widgets/ will be seen as a brand new page.
Wordpress has various permalink options, but whether any of those fit in with your current structure is another thing.
This will mean you'll have to do 1 of 2 things.
- Create a custom solution, to ensure url structure is kept the same.
- Create 301 redirects from old pages to new pages.
Both solutions will work, but number 1 is definitely most preferable. But if all else fails, number 2 is at least going to forward the link juice to your new pages.
Hope that helps
Paul
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirects - Clearing out a 300 Page WordPress Website (HELP)
I'm working on a WordPress website that has around 300 pages (not posts, pages), many of which have very little content and / or content that is super outdated with zero relevancy. The site has been up and running for 10 years and ranks well overall, 1st in many instances for competitive keywords. The company holds yearly events and works with various other companies who exhibit at their events. In their very early years, they created pages on their website for each of these companies, some of which don't even exist anymore. If I had to delete all of the pages that are deprecated there would only be 10 pages of the site left (with blog posts counted separately). Would it be safe to remove these pages and set a 301 redirect to a semi-related page without hurting the website rankings? Any and all advice appreciated!!
Technical SEO | | enimmo19970 -
My backlinks are not showing in webmaster tools? Why
Hi Experts, I have follow backlinks from a domain for 6 months, but its not apear in Links to Your Site tools (search console) that domain has 302k indexed pages in google! Could you please explain me why google not showing this type of backlinks?
Technical SEO | | denakalami7 -
Utilising Wordpress Attachment Pages Without Getting Duplicate Content Warnings.
I have a wordpres site that relies heavily on images and their usefulness. Each post links to larger sizes of the images with links back to the post and the "gallery" all images uploaded to the post. Unfortunately this goes against the "rules" and our attachment page show as duplicate content in Google (even though the image titles are different). There must be a way to utlise and make the most of attachment pages without getting duplicate content warnings?
Technical SEO | | DotP0 -
Links from PubMed (nlm.nih.gov) not appearing in backlinks for articles
Content from our medical journals gets indexed by the National Library of Medicine / PubMed on a monthly basis. The link to the full article appears in the upper-right corner on PubMed, yet I'm unable to find PubMed (nlm.nih.gov) backlinks in the reporting tools. Example:
Technical SEO | | aafpitadmin
Article Title: Respiratory Syncytial Virus Infection in Children (allintitle query)
Article URL: http://www.aafp.org/afp/2011/0115/p141.html
PubMed URL: http://www.ncbi.nlm.nih.gov/pubmed/21243988 The PubMed link is to http://www.aafp.org/link_out?pmid=21243988 ,
a 301 redirect to the article, http://www.aafp.org/afp/2011/0115/p141.html Any idea why this link isn't appearing in backlinks? This isn't just for one article, we have roughly 2,000 articles from 1998 to the present. Articles from the past 12-months are access-restricted, and after 12-months the articles become public.0 -
Duplicate Content in Wordpress.com
Hi Mozers! I have a client with a blog on wordpress.com. http://newsfromtshirts.wordpress.com/ It just had a ranking drop because of a new Panda Update, and I know it's a Dupe Content problem. There are 3900 duplicate pages, basically because there is no use of noindex or canonical tag, so archives, categories pages are totally indexed by Google. If I could install my usual SEO plugin, that would be a piece of cake, but since Wordpress.com is a closed environment I can't. How can I put a noindex into all category, archive and author peges in wordpress.com? I think this could be done by writing a nice robot.txt, but I am not sure about the syntax I shoud use to achieve that. Thank you very much, DoMiSol Rossini
Technical SEO | | DoMiSoL0 -
Can I put the tag in the MasterPage of my ASP.NET website or does this need to be specific to each page?
Hi Moz Community, I am a designer/junior SEO'er and have been working with our web developer to setup SEO oriented redirects and the rel canonical tag on our ASP.NET page running MasterPages - www.tisbest.org. I know setting up an incorrect canonical tag can be devastating so I'm hoping for some guidance. Can we put the <title> </span>Charity Gift Cards | Donation Gift Ideas | TisBest Philanthropy</p> <p style="color: #5e5e5e; font-family: Helvetica, Arial, sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"><span style="color: #5e5e5e;"> </span></p> <p style="color: #5e5e5e; font-family: Helvetica, Arial, sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"><span style="color: #5e5e5e;"></title> Thanks! Chad
Technical SEO | | TisBest0 -
How can I create an accurate backlink profile?
With Google's emphasis on punishing over-optimization I would like to make sure I keep a close eye on my backlink profile. Link Detective is a great tool, however, for sites which I know have thousands of backlinks in WMT and MajesticSEO, OSE only finds a handful--maybe 10%. How can I trust the information I get from OSE to provide me with actionable data when the raw numbers of backlinks are so far off when compared to the other databases.
Technical SEO | | cmecham0 -
Changing to a new Google Analytics Profile - Will I lose my history?
Hello, I have a new client and due to issues with the way the original Google Analytics account was set up, the owner won't make me an admin. So, I'm forced to create a new GA profile. I'm about to update my Campaign, but wonder if the data SEOMoz has accumulated over the last few weeks will disappear, or if it will just look forward with the new GA account? Any advice is most appreciated. ~Robin
Technical SEO | | RobinBertelsen0