Best SEO service/process to harness the power of quality backlinks?
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What/who would you recommend for those looking for a strategy around realizing the benefits of high quality back links? We have tons of earned links from DA 90+ sites, but don't think we are realizing the full benefit due to onsite issues. We have scraper sites outranking us.
Would it be a technical on page audit?
Any guidance appreciated.
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It's really hard to say, and it's definitely not unheard of for rankings to vary wildly between search engines. It's possible that you lost some ranking power when you nofollowed those links, or that Google is just trying to figure out where to rank you now that your link profile has changed. It's also possible that it's completely unrelated.
Honestly, that's why I recommend the Full SERP Report—it might help you work out what it is that's letting the sites ranking above you pull ahead.
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I recommend this all the time—so it's possible there are folks here who are getting tired of hearing about it—but the Moz Keyword Difficulty tool might be able to get you some insight. It can give you a pretty good idea of what factors are leading to the top 10 sites for any given keyword ranking where they are, which can help you zero in on exactly what you'll need to focus on.
Cyrus Shepard gives a really good overview of how it works in this video.
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In any case, I would recommend an onsite audit. You can do it yourself, or ask an outsider in order to get a fresh perspective of your website.
Let me know, if you need help.
Greetings, Keszi
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