Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best Web-site Structure/ SEO Strategy for an online travel agency?
-
Dear Experts!
I need your help with pointing me in the right direction. So far I have found scattered tips around the Internet but it's hard to make a full picture with all these bits and pieces of information without a professional advice. My primary goal is to understand how I should build my online travel agency web-site’s (https://qualistay.com) structure, so that I target my keywords on correct pages and do not create a duplicate content.
In my particular case I have very similar properties in similar locations in Tenerife. Many of them are located in the same villa or apartment complex, thus, it is very hard to come up with the unique description for each of them. Not speaking of amenities and pricing blocks, which are standard and almost identical (I don’t know if Google sees it as a duplicate content).
From what I have read so far, it’s better to target archive pages rather than every single property. At the moment my archive pages are:
- all properties (includes all property types and locations),
- a page for each location (includes all property types).
Does it make sense adding archive pages by property type in addition OR in stead of the location ones if I, for instance, target separate keywords like 'villas costa adeje' and 'apartments costa adeje'? At the moment, the title of the respective archive page "Properties to rent in costa adeje: villas, apartments" in principle targets both keywords...
Does using the same keyword in a single property listing cannibalize archive page ranking it is linking back to? Or not, unless Google specifically identifies this as a duplicate content, which one can see in Google Search Console under HTML Improvements and/or archive page has more incoming links than a single property?
If targeting only archive pages, how should I optimize them in such a way that they stay user-friendly. I have created (though, not yet fully optimized) descriptions for each archive page just below the main header. But I have them partially hidden (collapsible) using a JS in order to keep visitors’ focus on the properties. I know that Google does not rank hidden content high, at least at the moment, but since there is a new algorithm Mobile First coming up in the near future, they promise not to punish mobile sites for a collapsible content and will use mobile version to rate desktop one. Does this mean I should not worry about hidden content anymore or should I move the descirption to the bottom of the page and make it fully visible?
Your feedback will be highly appreciated!
Thank you!
Dmitry
-
For an online travel agency, a robust website structure and SEO strategy are vital. Implement a user-friendly interface with intuitive navigation, making it easy for visitors to search and book travel options. Optimize website content with relevant keywords, meta tags, and descriptive URLs to improve search engine visibility. Incorporate high-quality images, engaging travel guides, and customer reviews to enhance user experience and encourage longer site engagement. Utilize responsive design for seamless browsing across devices, and prioritize mobile optimization for on-the-go travelers.
-
For an online travel agency, a robust website structure and SEO strategy are vital. Implement a user-friendly interface with intuitive navigation, making it easy for visitors to search and book travel options. Optimize website content with relevant keywords, meta tags, and descriptive URLs to improve search engine visibility. Incorporate high-quality images, engaging travel guides, and customer reviews to enhance user experience and encourage longer site engagement. Utilize responsive design for seamless browsing across devices, and prioritize mobile optimization for on-the-go travelers.
-
This structure and strategy will help your online travel agency stand out in a competitive market and provide a superior experience for your customers.
Below is a response to the query about the best website architecture, SEO strategies and tactics for an electronic tourism company:
- Website Structure:
• Homepage: Introduce yourself and your agency, express your main services and provide easily navigable site.
• Destinations: Each separate page is meant for the travel destination you provide with rich content and appealing pictures.
• Tours/Packages: Make sure there is a specific tour/package section with prices, programs of trips and their status.
• For booking or contacting us, provide an interactive booking form that is easy to use together with several contact options(phone, chat, and email) to enable for queries or help from customers.
• The blog should have few words but should contain travelling tips, tourist information from selected destination points and what is happening at your agency, hence it should engage every visitor to improve Search Engine Optimization (SEO).
• Trust is created by showing customer reviews and testimonials giving them confidence in your services.
• In order to enrich the lives of your clients by forming friendships as they worked with us personally, you need to tell them more about yourself as well as where you have come from in terms of history and what you want us accomplish as a group.- SEO Strategy:
• Key phrase method is the first thing you must do in SEO. Start by recognizing all those phrases travelers are using to search for travel services or products.
• Optimize title tags, meta descriptions, headers, and alt text for images with targeted keywords to assist in on-page optimization.
• Your blog should always have high-quality and informative content that incorporates target keywords for effective content creation.
• Strategic linking between pages and posts on your site will improve navigation as well as search engine optimization.
• To boost your site's authority, you should generate quality backlinks from renowned travel-related websites.
• For better user experience and ranking purposes, you must optimize your website for mobile devices.In a competitive marketplace, this structure and strategy can make your online travel site unique while at the same time offering an enhanced experience for clients.
Yours truly,
[Sanskar Gupta]
B Two Holidays -
Hello,
We at Donutz Digital digital marketing agency have some travel niche clients, so I believe we can help you or others in a similar situation.
Why don't you send us an inquiry directly, and we will answer asap with possible options and maybe an offer so you could have your hands free on similar technical tasks and focus and the ones you feel more comfortable with?
-
I am working on my website(https://www.dejourneys.com) , and found that some of the websites like yelp.com and other similar ones required a USA number and address.
How can I get a strong link from those websites and are there any other ones that can help me get strong backlinks for my travel agency?
Regards,
Raheel. -
Hi,
Cool question! I previously ran a startup that was essentially an aggregator, something similar to an OTA, but we were aggregating classes instead of properties/homestays. I found that the best way to structure the site was some thing like this:
1. Home (Targeting the biggest, baddest keyword you can find)
https://qualistay.com/1.2 Category pages
Broad keywords in each category (in your case, 'tenerife south apartments for rent' etc)
You currently have this as https://qualistay.com/properties/tenerife/
I'd have gone with creating multiple 'category' pages like
https://qualistay.com/tenerife-south/apartments
https://qualistay.com/tenerife-south/villas
https://qualistay.com/tenerife-north/apartments
https://qualistay.com/tenerife-north/villas1.2.1 Sub-Category pages
Still relatively broad, but more specific keywords
You didn't choose to sub-categorize these pages even more, but here's what I would have done:
https://qualistay.com/tenerife-south/apartments/adeje
https://qualistay.com/tenerife-south/villas/adeje
https://qualistay.com/tenerife-south/apartments/arico
https://qualistay.com/tenerife-south/villas/arico
https://qualistay.com/tenerife-south/apartments/granadilla-de-abona1.2.1.1 Property pages
Specific keywords
https://qualistay.com/tenerife-south/villas/playa-de-las-americas/villa-victoria
These pages would tend be targeting the so-called 'brand keyword' of each individual property.Structuring your site this was enables you to include the targeted keywords in your URLs and enables you to rank almost every single page efficiently based purely on the location of each property. In this manner, you would be able to rank for the top tier keywords which I'm guessing is 'tenerife villas' and 'tenerife apartments', the 2nd tier keywords which would be 'tenerife south villas for rent', 'tenerife south apartments for rent' and the 3rd tier keywords which would be 'playa de las americas villas for rent'. You also get the benefit of ranking for each individual property's 'brand name' like 'villa victora tenerife south'.
If the property happens to fall on the same building, then you can sub-categorize it even further like
https://qualistay.com/tenerife-south/villas/playa-de-las-americas/villa-victoria/level-1
https://qualistay.com/tenerife-south/villas/playa-de-las-americas/villa-victoria/level-2Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does anyone know the linking of hashtags on Wix sites does it negatively or postively impact SEO. It is coming up as an error in site crawls 'Pages with 404 errors' Anyone got any experience please?
Does anyone know the linking of hashtags on Wix sites does it negatively or positively impact SEO. It is coming up as an error in site crawls 'Pages with 404 errors' Anyone got any experience please? For example at the bottom of this blog post https://www.poppyandperle.com/post/face-painting-a-global-language the hashtags are linked, but they don't go to a page, they go to search results of all other blogs using that hashtag. Seems a bit of a strange approach to me.
Technical SEO | | Mediaholix0 -
SEO advice on ecommerce url structure where categories contain "/c/"
Hi! We use Hybris as plattform and I would like input on which url to choose. We must keep "/c/" before the actual category. c stands for category. I.e. this current url format will be shortened and cleaned:
Technical SEO | | hampgunn
https://www.granngarden.se/Sortiment/Husdjur/Hund/Hundfoder-%26-Hundmat/c/hundfoder To either: a.
https://www.granngarden.se/husdjur/hund/hundfoder/c/hundfoder b.
https://www.granngarden.se/husdjur/hund/c/hundfoder (hundfoder means dogfood) The question is whether we should keep the duplicated category name (hundfoder) before the "/c/" or not. Will there be SEO disadvantages by removing the duplicate "hundfoder" before the "/c/"? I prefer the shorter version ofc, but do not want to jeopardize any SEO rankings or send confusing signals to search engines or customers due to the "/c/" breaking up the url breadcrumb. What do you guys say and prefer from the above alternatives? Thanks /Hampus0 -
Tools/Software that can crawl all image URLs in a site
Excluding Screaming Frog, what other tools/software to use in order to crawl all image URLs in a site? Because in Screaming Frog, they don't crawl image URLs which are not under the site domain. Example of an image URL outside the client site: http://cdn.shopify.com/images/this-is-just-a-sample.png If the client is: http://www.example.com, Screaming Frog only crawls images under it like, http://www.example.com/images/this-is-just-a-sample.png
Technical SEO | | jayoliverwright0 -
Does my "spam" site affect my other sites on the same IP?
I have a link directory called Liberty Resource Directory. It's the main site on my dedicated IP, all my other sites are Addon domains on top of it. While exploring the new MOZ spam ranking I saw that LRD (Liberty Resource Directory) has a spam score of 9/17 and that Google penalizes 71% of sites with a similar score. Fair enough, thin content, bunch of follow links (there's over 2,000 links by now), no problem. That site isn't for Google, it's for me. Question, does that site (and linking to my own sites on it) negatively affect my other sites on the same IP? If so, by how much? Does a simple noindex fix that potential issues? Bonus: How does one go about going through hundreds of pages with thousands of links, built with raw, plain text HTML to change things to nofollow? =/
Technical SEO | | eglove0 -
Seo For Forum Sites
I have forum site.I've opened it 2 months ago.But there is a problem.Therefore my content is unique , my site's keyword ranking constantly changing..Sometimes my site's ranking drops from first 500.After came to 70s. I didn't make any off page seo to my site.What is the problem ?
Technical SEO | | tutarmi0 -
What is the best way to refresh a webpage of a news site, SEO wise?
Hello all, we have a client which is a sports website. In fact it is a veyr big website and has a huge number of news per day. This is mostly the reason why it refreshes some of its pages with news list every 420 seconds. We currently use meta refresh. I have read here and elsewhere that meta refreshes should be avoided. But we don't do it to send to another page and pass any kind of page authority / juice. Is in this case javascript refresh better? Is there any other better way. What do you think & suggest? Thank you!
Technical SEO | | pkontopoulos0 -
What is the best way to find missing alt tags on my site (site wide - not page by page)?
I am looking to find all the missing alt tags on my site at once. I have a FF extension that use to do it page by page, but my site is huge and that will take forever. Thanks!!
Technical SEO | | franchisesolutions1 -
What are your best tips for SEO on a shopping cart?
So, I am working on a shopping cart platform (X-Cart) and so far don't like it. Also, the web designer is not someone I've worked with before and he is understandably conservative about access--which limits what I can and cannot do from the back end. One of the things I like to do is include text for the search engines. However, based on conversion, etc., I think the product images on a landing page (main brand info with specific products that show up) should show up first to move toward conversion first. I am thinking of adding the text below the product images on the brand pages so the viewer sees the products first while still keeping the content seo. My practice is to use between 300-350 words minimum on a page. Just wondering what best practices you have for a shopping cart. Care to share? Any tips or hints? Thoughts on what I might do that would be most effective? As always, thanks in advance for your sage advice!
Technical SEO | | TheARKlady0