Does **tag on a product description help?**
-
Hi,
Does using the tag on a line of text in the products description help with SEO for that keyword phrase?
**See here: http://www.designerboutique-online.com/tops/passarella-death-squad/passarella-death-squad-t-shirt-white/0/
I have bolded the Passarella Death Squad T-Shirt line. Would this help in any way?
Cheers
Will**
-
Great question, but the short answer is “No”. Back in 1996 it may have been a small contributing factor but not today.
But…
The strong tag does have another propose.
So lets say we have an article that’s quite wordy. We all know the average web user isn’t going to read it all so this is where the strong tag can be of used.
Emphasising keywords or sentences using the bold tag is a great way of getting the message across and noticed
-
Hi Kieran,
Thanks for your reply. They are not a band but a designer clothing label.
The price reflect the quality of the fabric, made from fine japanese fabric. Some of the descriptions say this but I should really get it in all of them.
The problem I see is were getting hundereds of items online, going into great detail on each item description is a task upon its self.
Maybe the t-shirt image blurb would be useful as it will tell the customer exactly what it stands for.
Within that description, how many times would be recommend to get the words "passarella death squad t-shirt" in there? Currently aiming for about twice, is this ok?
Cheers
Will
-
I agree that there is probably next to no SEO value for using the **tag here. What I do like is that it works from a usability standpoint. To me it is natural for that line to be bolded because it is the name of the product. It makes the name stand out a bit and makes it easier for the user to know what they are looking at. For that, +1. **
-
Agree strongly Valery there (get it - sorry saddo response)
Strong is coming to the fore more as the default for bold on most WYSIWYG editors but I don't think Google worries too much about it. There was a lot of activity in making your first use keywords bolded for the first paragraphs to help SEO but for product pages I would personally concentrate on adding content so for the T-Shirt page that you refer to here I would write a little blurb about the group, mention the material of the T-Shirt. Even a short blurb as to what the image on the T-Shirt is about.
You are looking for people who are fans of this group (never heard of them myself) who search online If this is one opf their songs then perhaps a YouTube link. Looks like there are a lot of vendors out there selling T-Shirts of this type so make the page stand out.
IMHO bold/strong is the least of your concerns. Work the group angle as hard as possible. The T-Shirts aren't a cheap item so you should explain in the text what makes them worth the price.
-
From what I can tell SEO-wise they're basically the same, and they may not have any benefit at all. This is gut feel (since Google doesn't exactly publish this stuff) but strong/bold might be comparable to H5 1/2 or something like that relevance-wise.
Where it gets interesting though is semantics. STRONG implies emphasis, where BOLD is a formatting choice. From what I've been reading some semantic aware systems would give STRONG priority, whereas they would treat BOLD the same as Font-color=Blue, or some other non-semantic signal. Because of this Strong is interpreted differently in some specialist systems (e.g. readers for the blind, certain mobile browsers), but that becomes more a client side concern than an SEO one.
From a standards perspective there's some discussion saying that in the XHTML 2.0 spec Bold is actually being deprecated in favor of Strong:
http://www.webhostingtalk.com/archive/index.php/t-257310.html
Given all of that, my guess is Strong may have some weight, but not enough to be a critical factor that's going to put you 'over the top' in any meaningful way. I also don't think it hurts unless abused, and again that would only be for semantic-aware clients like visual readers and so on.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Wordpress Tag Organization Tips
Curious if anyone has some good examples of ways to organize your WordPress tags without making your sidebar a football field long and hard to navigate. My blog is https://karmahill.com/blog and I could use some ideas. We have main categories of photo shoot types, for example, "Couples", located on the sidebar. We want to add tags to go with those main categories for further categorization and user experience example: Couples Engagement Proposals Honeymoon Maternity My question is, do I need to make "tag" pages for those posts to reside on or is their another way to get it done with less work, that is much faster? I don't want to have to make 30 tag pages or is that just what you have to do?
Web Design | | photoseo13 -
Google tag manager on blocked beta site - will it phone home to Google and cause site to get indexed?
We want to develop a beta site, in a directory with the robots.txt blocking bots. We want to include the Google Tag Manager tags and event layer tracking code on this beta site. My question is that by including the Google Tag Manager code, that phones home to Google, will it cause Google to index this beta site when we don't want it indexed?
Web Design | | CFSSEO0 -
Help with Schema.org on Ecommerce Products
I’m looking for ways of using schema.org with products that have pricing options. There appear to be two main problems 1) Whilst colour, width, height and depth are all catered for, size appears to be missing – how can we mark up products that are available in sizes that aren’t necessarily covered by width/height/depth (e.g. shoe size). Also, what if the product is available in different finishes – technically, these could not properly be described as colours so how could we mark them up? 2) There doesn’t seem to be any particularly good way of marking up pricing options that are displayed on the same product detail page. For e.g. if a pricing option table is used like this: | ID | Colour | Price 001-red | Red | £3.99 001-green | Green | £4.49 001-blue | Blue | £4.99 | I can mark up each row as an offer, and give each offer a price and sku or mpn, but then I can’t use itemprop=”color” to describe exactly what the option is. Would I just use itemprop=”name” in this case and abandon color altogether (even though it’s technically supposed to be describing the colour of the product and not the name of the offer)? I suppose another way I could approach it would be to mark up each row as an individual product, and assign each one an offer with the details as described above but then the containing page would effectively look like a separate product – which it isn’t. Any help or advice on this would be very much appreciated
Web Design | | paulbaguley0 -
Other tags inside an H1 tag
So I have a situation with the website I'm currently redesigning where the H1 titles are supposed to mix colors per the current brand strategy. The branding crew is adamant that this has to be done so there is no use in saying "just don't do it". To accomplish this I'm wrapping the words that need to be the other color in a . Additionally, some pages have a "sub text" as part of the title, floated to the right and in a smaller font but with the same multi color treatment. I'm wondering if the sub text should be in an H2 and positioned to the right or if it would be beneficial to have the text in the H1 as well. An example of what I'm talking about would be something like this: "Big Shoes for Big Guys - Nike Shoes" In that, the "Big Shoes" and "Nike" would be one color and the "for Big Guys" and "Shoes" would be another. I can imagine having the "Nike Shoes" as part of the H1 would be a good idea in some respect but I'm not certain of that. In order to make that happen I can only think of one way to do it: -H1-
Web Design | | EscaladeSports
Big Shoes
-span- for Big Guys -/span-
-div- Nike
-span- Shoes -/span-
-/div-
-/H1- So that brings me back to the original concern, do search engines care about tags inside the H1? The only other way to accomplish the color changes that I can think of would be to have a fairly large chunk of javascript setup to go through H1's to colorize them using the span tags. That is unless GoogleBot has started to execute javascript while crawling the sites now...1 -
301 redirect on Windows IIS. HELP! (Part 2)
My webmaster's trying (but struggling) to 301-redirect the non.www version of my site to the www version. He's following these instructions given to me in a response to an SEOMoz Private Question (ah, the good old days!). So far he's 301-redirected the homepage but seems stuck on how to do the entire site. Any clues on what he should be doing?
Web Design | | Jeepster0 -
Please help. can't change widgets in wordpress
hey everyone, i am having a weird problem. for some reason. all of a sudden (without me changing ANYTHING) my widget page in the admin dashboard will not let me edit anything what i mean is, i login, go to the widgets page, and then the dropdown menus that you drag widgets into will not let me expand to drop widgets in them. was there a wordpress update i missed? who should i contact? what if i delete the theme and re-install. will i have to change ALL the settings back again?
Web Design | | TylerAbernethy0 -
Need help with image resizing (re: slow site)
I'm trying to figure out why I'm having speed issues with my site, and using google speed test to help me knock out some of the issues. One of issues deals with image resizing. I have a responsive design and so even though on the home page the normal width is 580 of the blog area, the full post can go up to 1170. So I size all of my images to 1170 wide and let CSS resize them depending on the size of the browser. (The images on the most recent post are a little bigger than this because I was testing something.) I was wondering what the best practice was in regard to what I'm trying to do. Also feel free to check out my site and let me know of any other feedback / advice you have. Thanks !:)
Web Design | | NoahsDad0 -
Google News we were dropped and need help finding ot why
Hi i have a site called in2town lifestyle magazine http://www.in2town.co.uk/ and up until two months ago we were with google news and for a long time. But then all of a sudden we were dropped which left us with no confidence about our site and led us to make changes to the site, some good and some bad to try and find out what was wrong with our site and why we were dropped. We have now been concentrating on sorting the site out which has led in a drop in traffic due to not updating it as we should because we are more concerned in trying to make it a quality lifestyle magazine and get back in google as well as making it a good experience for our readers.. I would like your help and finding out what you feel is wrong with our site so we can then work on it and change it and try and find out what went wrong with google news. we have spent years on the site but now we have gone in the wrong direction because we were more worried about google news. If you can advise us on how we should change the site and sort the site out and make it into the professional site it was once more then that would be great.
Web Design | | ClaireH-1848860