High DA Press Release Site
-
Hi Guys,
So we have just received a message from Google confirming that we have an un-natural link profile.
We are currently in the process of gathering all our links and going through them 1 by 1, at the moment I'm just stuck deciding if we should remove this link.
It's a high profile PR site, its updated every day with quality news??
What do you guys think of this?
Thanks,
Scott
-
Well, there's not quite enough detail in what you said for me to get a totally clear picture, but let me through some stuff out there and you can follow up to make sure you get a good answer.
It sounds like you have 20 links that are exact match. How big is your overall link profile. If you only have about 40 links, yeah, that's a problem. If you have thousands of links, it won't matter too much. It sounds like you don't have a big link profile. I'd spend most of my time right now not worrying too much about the bad links (though if you can write to webmaster of the site they are on and get them removed, it may not be a bad idea. We've worked with people doing that before). I'd spend most of my time building quality links. Make sure you have the standard directory type stuff, blog links, etc. That will help build up your profile and make sure the exact match aren't too high of a %. Then try to build some high quality links with generic (i.e. - natural) anchor text.
That's where I would start.
-
Adam,
What would you suggest if after everything you suggested you realized that your top 20 anchors are exact match money keywords? How do you recommend diluting the link profile if the site is an old site (12 years+) and has a large number of links.
-
I wouldn't necessarily count a press release site as 'unnatural' - you should be more focused on sitewide, direct match anchor text links, article marketing sites, blog networks, etc.
Just be sure you're only removing links that you know are there to manipulate rankings, and that usually means direct match anchor text. I wouldn't be concerned about brand-name links.
You may well be better served focusing your time on creating some high quality content and gaining some high quality, relevant backlinks.
-
That one probably isn't the issue (unless google specifically identified it as such).
Take a look at your backlink profile. Sort them by anchor text. Are there any blocks of links that have the same anchor text, likely keyword saturated? Take a look at the pages that they are coming from. It's likely that this is where your bad links are coming from. It's what we've seen most often. That's where I would start.
-
But they have asked us to remove the links that are un-natural?
Thanks,
Scott
-
It's pretty natural to have press releases in your backlink portfolio. I'd spend more time going after high quality links than trying to remove spammy ones if I was you. You'll never get rid of all the spammy ones, and all Google needs is one to penalize you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to improve my DA number?
My website’s ranking, content as well as data are very good, but the DA number is low. Is this normal? Can someone tell me how MOZ evaluate a website's domain authority? Or what kind of adjustment can improve the DA ranking? How often does MOZ adjust a website's DA?
Link Building | | Jane0909870 -
Instructables site - follow and nofollow
Hi, I haven't been able to find a clear answer to this issue yet, so I'm posting here for help. I have just created a profile on the site Instructables - http://www.instructables.com/ as well as an article. The issue is that I could find most of the published articles there have follow links in them - e.g links under materials: http://www.instructables.com/id/How-to-Make-a-Reclaimed-Industrial-Coffee-Table/ - however mine is attributed nofollow links. I simply don't know why this is or if there is a way around it to get the links followed. This question only relates to the links in the articles, not the profile links - which are followed. Anybody knows? Thanks, Alex
Link Building | | alexddseo0 -
Linking to Your Site: Search Console Update
After links have been removed from site a to site b. How long will it take until site b will see it in the webmaster tools that the links to his site are no longer there?
Link Building | | FusionMediaLimited0 -
DA of External Link Sites
Curious as to how you separate a "good" link from a "bad" one. I go through Open Site Explorer and see a variety of sites linking to our page. Some have good Domain/Page Authority and others do not. When looking for links, where do you determine whether a link from a specific page will help/hurt you in terms of their DA/PA? Translated another way: How much DA/PA does a site/page need to have before you decide it will pass good link juice to yours via a link?
Link Building | | Greatmats0 -
What do you when the wrong site links to you?
In doing research of our backlink profile, I've found a couple dozen of links from off-topic websites linking to us. You see, our domain is Voices.com and tends to scoop up links from unrelated sites that are clearly trying to link to another site such as evp-voices.com or areavoices.com or dozens of others. What would you do? Ask the webmaster to remove them because they are completely unrelated? Or would you keep them if you believed they aren't causing any harm?
Link Building | | voicesdotcom0 -
Are there benifits to aquiring domain names with keywords of a niche site and redirecting them to the niche site?
I f i purchased a domain with keyword another one of my sites targeted and redirected it to that site are there benefits in doing so? & as long as the domain contained the keywords would it matter if the domain name contained another word?. also would it be better to put just a few articles on the site and then point keywords in the article to the niche site?.
Link Building | | askshopper0 -
What is best way to evaluate external links to my site?
What is the best way to evaluate external links coming in to my site? I have been working on trying to build links by commenting on blogs/forums and adding to directories, etc. I've run link reports through Open Site Explorer and Yahoo and they never seem to show the same links coming in. For example, i run link eport on Open Site Explorer and it will show links coming into my site that Yahoo doesn't show, and vice versa. I guess I'm trying to figure best way to monitor each week new links coming into my site to determine if my efforts are fruitful. Also, is there a certain period of time that should pass from time I put my link on another site (ie, a blog) until it will show up in OPen Site Explorer? Thanks! Oh, and I use the NoDoFollow Add-on for Firefox to only comment on those sites that do follow. Not sure if that's really effective or not.
Link Building | | leonenobleseate0 -
Value of a link from very large profile site
Hello We have an opportunity to get a link from a very large traffic site. It comes with a price tag, and Im wondering if it is worth it. Is it ok to mention the page and cost? It is the 5th largest internet site. Would be on their benefactors page. There are many other sites linking from the page, and its obvious they are on there for the link value. I know sometimes one link can do wonders for rankings, where thousands of others can not. But wondering if there is any way to quanitfy this. Is it worth it for the value of the backlink? If we link to the home page, the link juice (alot I hope) would pass through to the deeper pages, and increase their rankings for their target keywords? Thanks for your advise. Sam
Link Building | | Impact-2015550