How is the keyword difficulty score calculated in SEOMoz?
-
The SEOMoz PRO tools provide a keyword difficulty score. How is this calculated? And is it a score for organic search competition or for PPC competition?
-
I'd like to chime in and request a formula too. maybe it's a secret because moz doesn't want competitors using this number... but then, it wouldn't take much (i assume) for someone to reverse engineer the score based on data inputs from moz.... so maybe it's not secret? if not, i'd reallllllllyyyy like to know.
interesting sidenote: i've noticed a range of about +/- 10 points on the difficulty score from a given domain authority with a domain's ability to rank for that keyword
-
Greetings Doug, I echo Mike's request. It would be wonderfully supportive of you or another staff member to give one (or more) examples on how "Domain Authority and Page Authority for the top 20 search results on Google".
I cannot simply present to my boss and say, "SEOMoz shows this keyword as 62% highly competitive." My boss is wise enough to ask, "Explain what 62% means. Show me how this applies."
Fair question.
One example from you in layperson terms would be highly appreciated. Then, I may replicate myself and thereby explain the value and origin of the measure.
Please "teach a person to fish ..."
Cheers, Loren
-
Thanks Joel, that helped
-
Hi Doug,
Is there any deeper information available other than "based on Domain and Page Authority"? How is it calculated? You may not know but how about any Mozzers?
Thanks
Mike
-
Ben, it's search competition based on the Domain Authority and Page Authority for the top 20 search results on Google. The score doesn't come from adwords, that's used for the search volumes.
The links on this page explain how Domain and Page authority is defined:
http://www.seomoz.org/learn-seo
Joel's link provides a full run-down of the keyword analysis tool.
-
Straight from SEOMOZ
Where does your tool get its search volume data from?
For this tool, we get our search volume data from Google's AdWords API.http://www.seomoz.org/help/keyword-analysis
I hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking for keywords in multiple zip codes
Hello, We are trying to rank for keywords locally. We are on the edge of four zip codes in our area and are competing with businesses in those zip codes. Should we track each keyword separately for each zip code, or just one zip code we're in?
Keyword Research | | ifixcars0 -
Changing Targeted Keywords on Landing Page
So we have a landing page that is ranking for a few of our targeted keywords but we are thinking about splitting the page into two and moving some of the content onto its own page. Our page at the moment has allot of content for keyword A and a little bit for keyword B, we are ranking for quite a few search terms around keyword A and a couple (but allot less) around keyword B, so we want to create a new page with content for keyword B ...hopefully that makes sense... So my question is are there any best practices around this sort of thing? We obviously dont want to negatively affect the rankings we are already gaining for keyword A and I'm worried that moving content around will do that. Thanks!
Keyword Research | | O2C0 -
New Rules Keywords of Google Panda
Hello Everyone,.. I want to ask regarding my confusion of Keywords. How does search engine see the keywords? and find the website that is matched with the keywords. So this is what I mean: When I type keywords "luxury dog clothes" at google, then the website which is showed up, is nothing using keyword of "luxury dog clothes". But then appeared websites which in bold words are "designer dog clothes", "dog clothes", "designer dog" . Can anyone please help me to explain why Google shows the website which is not identical matched keywords "luxury dog clothes" that I am looking for? I read at the beginer guide SEO, that the good keywords must be placed at the front of the title then in the body description, placed no more than 2 times. But in fact, for the example above, there is nothing words of "luxury dog clothes" placed at the title and in the body description. This makes me very confuse how to determine the right keyword for mine, especially the long tail keywords. Thank you everyone. Hopefully you all can help me to explain as I am a newbie at SEO.
Keyword Research | | Jesslyn0 -
Keyword stuffing
Just wondered whether you think the footer text here on tis page constitues 'keyword stuffing'. I think it does but wondering why they haven't been penalised for it. http://www . lippyliciouscakes . co.uk/ Thoughts? Many thanks.
Keyword Research | | littlesthobo1 -
Keyword Research Tool
Which tool is most reliable to do Keyword Research ? I have observed that data in Google Keywords Tool seems to fluctuate a lot. For instance a particular keyword in GKT had an exact Global Search Volume of 2800 3 days back , today it is around 1200 . I can not make decisions on such unreliable data ...
Keyword Research | | iamnew0 -
Trying to avoid Keyword Cannibalization
I have a navigation menu at the top of my page with drop down menus that lead to different pages of my web site. Very typical navigation. If I have a page that is optimized for a particular keyword, lets say "Awesome Blue Widgets", do I want to remove that link from the navigation menu on the page awesome-blue-widgets.htm since the link uses the keyword phrase "Awesome Blue Widgets'?
Keyword Research | | TRICORSystems0 -
Keywords for multi service business?
New to this so bear with, I am a TV aerial, satellite, CCTV, Door entry, Access Control, Telephone repair engineer. I have one seperate page for each of the installations I carry out as well as the basic home, about, areas, faqs and so on. My question is do i have one key phrase for each of the services i cover or do i just relate all the keywords from that service into the keywords tag ie, META name=keywords content="Digial aerials Stockport,digital aerials Manchester,aerials Stockport,aerials Manchester,aerial repairs Stockport,aerial repairs Manchester,digital,aerial,tv,tv aerials Manchester,tv aerials Stockport,arials,arial,aerial installer,aerial installations,aeril installation,Stockport,Manchester ,"> That is what i have fro Tv aerial installation, Should i make landing pages for each phrase for each service or stick to one page? www.redvalecommunications.co.uk is the site if you want to take a look thanks in advance
Keyword Research | | redvalecomms0 -
Targeting Keywords from the homepage
I tend to focus on two or three main keywords to target from the homepage. In fact come to think of it from all pages. Do you target up to 10 keywords of more from one page. Taking longer tail keywords into consideration. Granted the limits to any phrase or keyword group.
Keyword Research | | onlinemediadirect0