Question regarding the SEOmoz Report Card
-
A report card is directed towards one keyword. What if one is to target two keywords on one page?
For example, if I want to target SEO in Miami, Miami SEO, and SEO Miami it would be impossible to get an "A" on the report card for all three. What is the best way to target two-three keys on one page? Lets say these keywords are equally beneficial to the site, and we do not want to have to use hierarchy for one key over the other.
Would it be wise to build a page for each? I feel like that would be redundant to the user.
It says I need the keyword 4 times in the body so I should have 4 "SEO Miami" and 4 "Miami SEO".
High importance factors. What makes them high importance? The keyword should be in the beginning of the title. How does this make sense as a high importance factor. Many titles are going to sound spammy if this is how they are written.
Lets use Miami SEO again as an example:
Miami SEO from [company name] bla bla bla sounds like spam.
Learn about SEO in Miami from [company name] sound much better and is probably more likely to get clicked on.
How important are these High Importance factors?
I was always under the impression that we build the site for the user however the report card changes that perspective.
-
First of all, you can run multiple reports for the same URL using different keywords. You can run as many keyword/url reports as you wish, but they will all return a separate grade. More information on running custom reports:
http://www.seomoz.org/help/on-page-reports
Obviously, there's a limit to how many keywords you can score an "A" with on the same page. If not, Wikipedia could just build a single page that ranked for every keyword in the world (not really, I'm exaggerating
Conceptually, Google treats "Miami SEO" and "SEO Miami" as very close. But there are mulitple ways to optimize the same page for both keywords.
- Vary the keyword in your URL
- Variations of the keyword in your h1, h2, h3 headers
- Variations of the keyword in your body text
- Variations of partial match anchor text in links pointing to the page
- Links from external websites that themselves are about "miami seo" etc.
Instead of creating a page for every possible variation (which the Panda algorythm was designed to target and punish) try creating in-depth content that explores "Miami SEO" completely. You'll rank better for long tail terms, and improve your relevance for the short tail terms as well.
As far as high importance factors, there has traditionally been a strong correlation between the keyword position at the front of the title tag and higher rankings. This correlation isn't as strong today, but still exist.
http://www.seomoz.org/learn-seo/title-tag
Hope this helps. Best of luck with your SEO!
-
You can't. Its just checking for that keyword, I don't think it takes into account nor is it complex enough to check surrounding text.
Don't forget these things are just like simple scans but with a grade attached to it. I would personally not allow it to bother me. If I'm ranking for those 3 terms fairly well, I will do what is needed.
-
Hmm so why is this a high importance factor? I understand everything you wrote and agree wit it but having a high importance factor for a page is just crazy talk IMO.
The report card should be corrected, there needs to be some 'if's' in there.
I know that getting an A is not enough to rank, but these report cards are kinda misleading with the importance hierarchy.
How can one place two keywords in the beginning of a title : )
-
It is not necessary to do all that. It would just be keyword stuffing. If your main business is SEO in Miami, you should just target one of those keywords the most that you mentioned above.
But have those keywords like SEO and Miami within the body of the site will improve the site as a whole, the on page report is only for reference and is not an actual reason why a word is ranking or not.
If I get an A on a page, doesn't mean I will automatically rank in top 10. So don't let it bother you.
If you emphasize on the keywords SEO and Miami enough and use anchor texts within those phrases/terms, Google uses all background wording to categorize a site, it is not just one word.
I hope that made sense, feel free to reply.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Rankings Report Accuracy
How many of you routinely have inaccurate data in your Moz Pro keyword rankings reports? I just checked 5 of our terms that came in this morning - yes, it's a not logged in, non-personalized, incognito, cleared cache search - and none of them actually ranked where Moz said they ranked. One was listed in the top 5 and wasn't even on the first page. One was listed at position 3 but was actually at position 8, a big difference when it comes to CTR. And the report will have stuff like our brand name not ranked at all one week, then jumping by 45+ positions the next week, then gone the next week. And it doesn't fluctuate like that. I get that the reports are general to what most people see, but should such big disparities be expected?
Moz Pro | | Kingof50 -
No page reports for one of my campaigns
Hi Everyone! so glad to be here, I had hardly visited the forum and been missing out. I have a client who hired me to set up their basic SEO for their website and I see no grades for the pages, at first I don't maybe the website was not being indexed but report shows it crawled 37 pages so what does it mean no grades what so ever, also showing now rankings, I put 30 to check and zilch. thank you.
Moz Pro | | FeuzaReis120 -
SEOmoz crawler not crawling my site
We set up a new campaign in SEOmoz on Friday. It is my understanding that the preliminary crawl can cover up to 250 and this has been our experience in the past. However, the preliminary crawl only went through 2 pages. This is a larger eCommerce site with many pages. Any ideas why more pages weren't crawled? We set up the campaign to track at the root domain level.
Moz Pro | | IMM0 -
OK Crawl Test Link Question Again!
I've downloaded a crawl test and column G Link Count reads 62 and yep there are a total of 62 links on the page in question. Column AM Internal Links reads 303 and yep there are somewhere in the order of 303 pages pointing at this one. Root Domains is surprisingly low at 6, so maybe there are only 6 domains linking to this page. BUT... External Links read 51. There are not 51 links pointing away from this domain on this page, no way hozay, so can anybody tell me what is meant by 'External Links? A humble thank you in anticipation of an education. Jem
Moz Pro | | JemRobinson0 -
We're back. THANK YOU SEOMoz!
To all the Mozzers reading this, I joined SEOMoz in a panic when we were seeing the first hints of an impending ranking crisis for our company website in October, 2012. We tanked in late December for our most important keywords. Simply GONE. Holy C---! It was devastating to say the least. Thankfully, we have a lot of work due to current clients and referrals, but the phone got quiet. That's a deadly sound.15 years of comfort zone gone. I still don't know precisely why it happened, it may have been a number of factors. But I've learned a huge amount through this crisis and can honestly say that I'm glad it happened. How weird is that? But what other fire under my butt would have gained me so much curiosity, fascination, engagement and excitement with deepening my scant knowledge? A week ago, we got our first report showing us that we have now gotten back our positions on page 1 for the 10 keywords that matter. It's continuing to improve according to today's report. So now that I've gotten somewhere- and I am well aware that it may not stick and there is still more to do -it's time to shout out a great big "Thank You". Truly, I don't think I could have survived this situation without SEOMoz and all you wonderful Mozers answering my frantic questions and lending your expertise and support to my situation. It wasn't only my own questions and the responses to those that helped me through this. I have been essentially addicted to reading a vast majority of all the posted questions because it's so dang interesting. So I've been learning bucketfuls from other people's questions and responses. My own personal SEOMoz education. It's only just begun. What an incredible culture and community we have here. I feel I can say "we" now because I am beginning to feel a part of it. And I'm not going anywhere anytime soon. I love this place. Thank you!
Moz Pro | | gfiedel11 -
How do I find the corresponding duplicate content pages from my SEOmoz report?
Once I have run my report and the duplicate content pages come up, is there a way to find out which pages have the duplicate content on them? I have one URL but where can I find the duplicate content that corresponds to it? Thanks Barry
Moz Pro | | MrBarrytg0 -
OSE Link Report Question.
Hi, when i export a link report as a csv file via the export tool on OSE, there is a column in the exported table called "Numder of Link". Please explain me, what does this column says exactly. Its located between "Domain Authorithy" and "Number of Domains Linking to Domain". Thanx, Seb.
Moz Pro | | TheHecksler0 -
Is the SEOMoz Rank Tracker still accurate?
I monitor several keywords on several domains and i have found that rank tracker gives me one result yet when searching via Google myself (on different machines) i get a different result. I've tried several devices on different networks so there is no chance that Google is remembering my searches as such and i ensure that i am always signed out of my account. All devices provide the same results yet Rank Tracker provides a completely different result. It's as though Rank Tracker is a day ahead or something. Can anyone shed any light for me please?
Moz Pro | | MarkHincks0