How to increase the page rank for keyword for entire site
-
sorry for my bad english
is there any way to increase the ranking for a keyword for the entire site .i know that seo is done per page basis .my site contains 1000ds of posts and i cant get back links for each and every post .so i picked 4 keywords which are mostly used while searching my products , is there any method i can increase my ranking for those keywords like increasing domain authority
EXAMPLE :like if i want to increase my ranking for "buy laptop" .if any user searches In google with buy laptop i want my site or any of related pages that match the user search query must show up in front
-
Lakshmi
You almost answer your own question with ...1000's of posts and i cant get back links for each...
So, you need to make sure you are not spreading your "weight" around the site when you could simply be the Gorilla of a single page. By focusing keywords/phrases to single pages, you do not lose anything to the other pages on your site (slight over simplification). Now, if you have all these posts and they are older and have a bit of weight, you could redirect some of them to the keyword page you want to push. Outside of that, with 1000's the content is likely older and of less use anyway.
That said, it does not mean that in certain verticals you won't rank for the same SERP page with different urls. We have some sites that have a specific keyword phrase and we will have two urls on the same page 1. One is an attorney and the first url is thatSite.com/particular-service and the second is thatSite.com/how-to-guide-that-service/
I would not spend time attempting to make that happen, however. Lastly, Marcin makes a really good point in c): ("buy laptop" is highly competitive,... You will need a mix of links with optimized anchor text..... Follow his advice.
Hope this cleared up a few ponderables...
-
You have asked a very broad question, but nevertheless:
a) You should pick one page on your site that is optimized for each of your 4 keywords. It can be a homepage or an internal landing page.
b) Make sure that it is optimized for your keyword (i.e. it is included in the title tag, in h1 / h2 and in the content of your page.
c) If you pick competetive keywords ("buy laptop" is very competitve, if that's your target), you will have to build a lot of high quality incoming links to your pages optimized for your chosen keywords. You will need a mix of links with optimized anchor text (i.e. "buy laptop" as the anchor) and non-optimized, to make things look natural.
Hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Deep level category pages not ranking well
Hi Guys, I have pages which are 3 levels deep on this site: **https://tinyurl.com/y7bnwkms ** They are barely ranking even though we have optimised them with category based content. Now it seems it might be a internal linking issue. Also noticed ahrefs has not visited the URL yet. So we are in the processing of installing breadcrumbs, building links from level 2 categories to level 3 (which is that url above) plus building links from blog to these level 3 pages. Also links are all in the sitemap. Besides that do you see anything else we can do? Cheers.
Intermediate & Advanced SEO | | bridhard80 -
Keyword keeps fluctuating between a high rank and no rank?
I've searched around and I can't seem to find anyone else describing the issue I'm seeing. Basically for a very long time our website (snappages.com) has always ranked in the tens and twenties for "create a website". It's a high volume keyword and we get a lot of traffic from it. Around May 16th it suddenly disappeared completely from search results on Google and now it will sporadically show back up with a SERP in the twenties every 5-10 days for a few hours and then completely disappear again. This pattern has continued to this day. I've checked and there are no manual penalties and nothing has really changed dramatically from a content perspective or anything like that. I would understand if we got penalized and our ranking dropped, or even if it just completely disappeared? This is the only keyword that this is happening for, all the others remain unaffected. Anyone know how I can find out why this is happening or have suggestions on how to fix it?
Intermediate & Advanced SEO | | stestone0 -
Is site page structure hurting its chances to rank?
I have a client that sells geotextiles and related products. None of his keywords gets a lot of traffic google as it is a very B2B niche specific industry. For instance, and these numbers are off the top of my head The phrase geotextiles may get 80 searches a month and we have a domain.com/geotextiles.php page Then there are woven and nonwoven geotextiles which may get 30 searches a month We too have a domain.com/nonwoven-geotextiles.php and etc It then goes even further and has things like slit film series non woven /woven and we have subpages from there. To me, I feel as if we need to merge all of these pages to just a singular geotextile page with headers for woven and nonwoven and product info for the sub branches of those two. I feel as if we are basically competing for the same phrase again and again and again for very small amounts of traffic. Thoughts?
Intermediate & Advanced SEO | | Atomicx0 -
Wrong page getting ranked
Hi all, we have product category pages on our ecommerce web site and we also produce blog content (such as buyers guides, setup guides etc) to help with ranking and give our site some good quality, unique content. However we are sometimes finding that the buyers guide / blog content gets ranked by Google over our product category page. I'm hoping, if I give an example or two, some one smart out there may be able to point me in the right direction as to how we can avoid this and get the product category page ranked instead? You will see from my examples we are linking internally using the keywords from the buyers guides to the product category pages in order to show the most important page to Google for these keywords and are trying to structure the product category pages as well as possible to make it the most optimized page for the term. Example: Keyword "twin dvd player"... product category page: http://www.3wisemonkeys.co.uk/dvd/portable-dvd-player-car/twin-dvd-player/ ... blog page actually getting ranked for this keyword: http://www.3wisemonkeys.co.uk/advice-center/dual-screen-and-twin-dvd-player-explained/ Keyword "site radio".... product category page: http://www.3wisemonkeys.co.uk/audio/radio/site-radio/ .... blog buyer guide page actually getting ranked for keyword: http://www.3wisemonkeys.co.uk/advice-center/Site-radio-buying-guide/ Any help / pointers appreciated. Thanks.
Intermediate & Advanced SEO | | jasef0 -
Case study of site going up the rank
Is there a case study or an online article using good seo techniques (real examples) on how (preferably a small ) site started from point zero, employed good seo practices, moz tools, and went up the ranks? Some thing I can see as real example of taking the site from page 100 to page 1 rank? This would be great for my learning purpose. Thanks
Intermediate & Advanced SEO | | zsyed0 -
Getting a Home Page to Rank
Hi Mozzers, My question specifically has to do with optimizing a home page for specific keywords, but still keeping the design clean and not cluttered.
Intermediate & Advanced SEO | | Travis-W
How do you guys prefer to go about it? Currently our home page only really gets traffic for branded keywords (though we do have some rankings for real keywords showing in GWT which I can't really explain). I know how to write content for specific long-tail keywords, but we want to keep our homepage very clean, not filled with gobs of text. Right now my main plan is to display content under a "Read More.." button.
What do you pros suggest? Thanks!0 -
Page Rank
Hi guys I have an ecommerce in prestashop (unfortunatelly I can not change it at this moment). I made all main activities both off and on the page. And actually it is working pretty well since I am up on the SERP for all the target keywords. BUT, the page rank still be 0. The site is about 2 years old. My main competitor has the same domain authority than mine, but he has a page rank > 0 Moreover I have more quality links then it has, but it is older Any suggestions? Many thanks Ciao Diego
Intermediate & Advanced SEO | | sbrelax0 -
How to Target Multiple Keywords in Single Page
Hey There, We're planning to target multiple keywords in a single page.. they keywords are definitely related and to an extent could be considered as synonyms.. We have a few questions as to how to optimize the page for on page and off page. On Page Do we mention all the targeted keywords on the page? At a maximum we could mention the keywords once..of course want to give out relevant and quality content and do not want to focus on keyword density How do we optimize the URL structure? For ex... We have keywords aa, ab and ac, where a is the base keyword Is it a good option to to have a URL structure like http://www.example.com/a-b-c.html? How do we go about mentioning the targeted keywords in meta description.. We've read the articles at SEOMoz.. but would want opinions What about HI, H2 and H3 Tags? how do we go about optimizing these Off Page While using off page we will of course vary our anchor text with the multiple keywords... this will make it look natural. Will we manage to rank for the multiple keywords (if we vary anchor text) that we're targeting if our backlinking method are strong? Thank you all for your inputs and responses...
Intermediate & Advanced SEO | | elagaan0