Product pages and rank brain
-
Hello,
On product pages does the content matter or does the presentation and answering the user intent matter more ? I know for informational query content definitely matters but with rank brain, I am thinking that for pages where your present product content doesn't matter as much ? Am I right ?
Thank you,
-
Product pages should be very well written; the copywriter should remove any duplicate text and ensure all of the text is written in a white hat way.
Our businesses use this method to help improve many UK businesses' organic seo.
because we only use white hat SEO methods,, the bounce rate was reduced, significantly improving the business's organic search engine optimisation.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog page and homepage ranking next to each other for same keyword
Hello, I have my homepage that has been existing for 10 years that is ranked in 18 th position on google for the keyword luxury bike tours. This homepage doesn't have any external link or internal links saying luxury bike tours and nowhere in the title or on the page do I have the word luxury. I only have the words bike and tours. I created a blog page 24 hours ago that has the word luxury, bike and tours in the title and it is ranked in 19 th position just behind my homepage. I am wondering how it can be there and my homepage just be one spot above with all the history and linking it has ? Is it due to the fact that I have the word luxury in the title ? Is it just because my internal linking structure is correct and this blog page is brand new and will my homepage rank higher in the near future but see that I just redid the structure I need to wait a few months ?
Intermediate & Advanced SEO | | seoanalytics0 -
Wrong page ranking for keyword - should I move the better content over?
We have a page which is outranking another page for a keyword that is very important. The page that is lower in the rankings has far better content. I think this is happening due to links as well as the url structure. domain.com/ranking/notranking Here is the page we want to rank: http://bit.ly/1vqhSoZ Here is the page that is higher in rankings: http://bit.ly/1vA1wXQ So I think I should just move the content over from /notranking, to /ranking. The content is clearly better on the lower ranking page but I think due to links the /ranking page is higher in SERPS. So I guess my question is, would it be wise to move all that content over, and then 301 redirect the old page? Or leave the way it is and hopefully Google will get it right over time?
Intermediate & Advanced SEO | | DemiGR1 -
Is it a bad idea to use our meta description as a short description of a product on that product page?
Does this count as duplicating content even though the meta description has no effect on search results?
Intermediate & Advanced SEO | | USAMM0 -
Why Google scrambles/change our product page titles? And descriptions too?
Here is an interesting issue we are noticing lately: Google is always more scrambling and changing the title of our product pages in the SERPs results. Here is an example: Keyword: "bach arioso sheet music". We are down at the 6th spot, and the shown title is different from what's defined inside the TITLE tag of that page. And that appears often for other keywords/product pages. Why's that? How can we control that? It is hard for us to optimize titles and test CTR and other metrics if Google is showing them differently to the users. Similar issue with the description tag: sometimes Google instead of showing to the users the description tag contents, shows part of the text taken from the page even though the searched keywords are included both in the title and the description tag, and so I can't find justification to show text taken from the page instead... it is quite difficult to understand the motivation beyond all this! Any thoughts are very welcome. Thanks! Fab.
Intermediate & Advanced SEO | | fablau0 -
Product pages content
Hi! I'm doing some SEO work for a new client. I've been tasked with boosting some of their products, such as http://www.lawnmowersdirect.co.uk/product/self-propelled-rear-roller-rotary-petrol-lawnmowers/honda-hrx426qx. It's currently #48 for the term Honda Izy HRG465SD, while http://www.justlawnmowers.co.uk/lawnmowers/honda-izy-hrg-465-sd.htm is #2, behind Amazon. Regarding links, there's no great shakes between the pages or even the domains. However, there's major difference in content. I'm happy to completely revamp it, I just wanted to check I'm not missing anything out before starting to rewrite it altogether! Thanks
Intermediate & Advanced SEO | | neooptic0 -
On Page Rankings dropped without any changes
What could have factored into some of my key words dropping from an A to a C on my on page rankings. I am not sure how it happened because there were not any chages made. Thanks, Boo
Intermediate & Advanced SEO | | Boodreaux0 -
Are links to on-page content crawled / have any effect on page rank?
Lets say I have a really long article that begins with links to <a name="something">anchors on the same page.</a> <a name="something"></a> <a name="something">E.g.,</a> Chapter 1, Chapter 2, etc, allowing the user to scroll down to different content. There are also other links on this page that link to other pages. A few questions: Googlebot arrives on the page. Does it crawl links that point to anchors on the same page? When link juice is divided among all the links on the page, do these links count and page rank is then lost? Thanks!
Intermediate & Advanced SEO | | anthematic0 -
No equivalent page to re-direct to for highly trafficked pages, what should we do?
We have several old pages on our site that we want to get rid of, but we don't want to 404 them since they have decent traffic numbers. Would it be fine to set up a 301 re-direct from all of these pages to our home page? I know the best option is to find an equivalent page to re-direct to, but there isn't a great equivalent.
Intermediate & Advanced SEO | | nicole.healthline0