Google doesn't rank the best page of our content for keywords. How to fix that?
-
Hello,
We have a strange issue, which I think is due to legacy. Generally, we are a job board for students in France: http://jobetudiant.net (jobetudiant == studentjob in french)
We rank quite well (2nd or 3rd) on "Job etudiant <city>", with the right page (the one that lists all job offers in that city). So this is great.</city>
Now, for some reason, Google systematically puts another of our pages in front of that: the page that lists the jobs offers in the 'region' of that city.
For example, check this page. the first link is a competitor, the 3rd is the "right" link (the job offers in annecy), but the 2nd link is the list of jobs in Haute Savoie (which is the 'departement'- equiv. to county) in which Annecy is... that's annoying.
Is there a way to indicate Google that the 3rd page makes more sense for this search?
Thanks
-
Hi Julien, I just did a basic check of your backlink profile using opensiteexplorer.org
-
Doh! I guess I googled the wrong terms! Thanks for the link...
-
It does help a ton! What tool did you use for this analysis? I'll try to use the same techniques and then optimize each page accordingly!
Thanks
-
Hi Julien,
Having looked at the backlink profile for both pages I can already see one problem. Your 'Annecy' page has very few links pointing to it whereas your 'Haute-Savoie' page has considerably more links to it. This is not a major problem in itself, however the problem I can see is with the anchors of these links. The majority of links to your 'Haute-Savoie' page contain the anchor 'haute savoie annecy'. This could be contributing to your 'Haute-Savoie' page outranking your 'Annecy' page. You can combat this by creating more links to your 'Annecy' page.
You could also improve your on-page optimisation for both pages. Again, having looked at your 'Haute-Savoie' page, it is quite well optimised for 'Annecy' rather than 'Haute-Savoie'.
Hope this helps,
Adam.
-
Rand wrote a post about this at http://www.seomoz.org/blog/wrong-page-ranking-in-the-results-6-common-causes-5-solutions that may help you out.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Not ranking - Scarped content
Hi, I have a problem with a website, that never compe up with before. The website is: https://www.enallaktikidrasi.com It has a bunch of excellent articles, good enough on-page SEO and a medium backlink profile. However, it is ranking just for very very few keywords. The major problem is that there are original articles that searched by their title won't appear in top100 results but they will appear in other websites that scapre them (even if they give a backlink to our original article!) Also, the website has good rankings in Bing and Yahoo but not in Google. There are keywords ranking in #1 in Bing but nowhere in top10 pages in Google.... I am guessing for 3 issues: 1. Majestic shows a very low trust score (just 13). However, the website has not got any kind of penalty in the last 3 years. 2. There are many scarpers. The odd is that scarpers with no real value outrank our content. (Scarpers with almost zero backlink profile) 3. We ran Sucuri on website as there were a large bots attack. Is there a correlation between it bots attack and Google results? (but why not in Bing and Yahoo too?) It seems like Google underestimates the website when indexing websites for some reason. Moreover, some of the articles are really the best around but the keywords they are targeted are not either within the 30 first pages... Any help?? Thanks..
Technical SEO | | alex33andros0 -
Site address change: new site isn't showing up in Google, old site is gone.
We just transitioned mccacompanies.com to confluentstrategies.com. The problem is that when I search for the old name, the old website doesn't come up anymore to redirect people to the new site. On the local card, Google has even taken off the website altogether. (I'm currently still trying to gain access to manage the business listing) When I search for confluent strategies, the website doesn't come up at all. But if I use the site: operator, it is in the index. Basically, my client has effectively disappeared off the face of the Google. (In doing other name changes, this has never happened to me before) What can I do?
Technical SEO | | MichaelGregory0 -
Duplicate page errors from pages don't even exist
Hi, I am having this issue within SEOmoz's Crawl Diagnosis report. There are a lot of crawl errors happening with pages don't even exist. My website has around 40-50 pages but SEO report shows that 375 pages have been crawled. My guess is that the errors have something to do with my recent htaccess configuration. I recently configured my htaccess to add trailing slash at the end of URLs. There is no internal linking issue such as infinite loop when navigating the website but the looping is reported in the SEOmoz's report. Here is an example of a reported link: http://www.mywebsite.com/Door/Doors/GlassNow-Services/GlassNow-Services/Glass-Compliance-Audit/GlassNow-Services/GlassNow-Services/Glass-Compliance-Audit/ btw there is no issue such as crawl error in my Google webmaster tool. Any help appreciated
Technical SEO | | mmoezzi0 -
Can Google show the hReview-Aggregate microformat in the SERPs on a product page if the reviews themselves are on a separate page?
Hi, We recently changed our eCommerce site structure a bit and separated our product reviews onto a a different page. There were a couple of reasons we did this : We used pagination on the product page which meant we got duplicate content warnings. We didn't want to show all the reviews on the product page because this was bad for UX (and diluted our keywords). We thought having a single page was better than paginated content, or at least safer for indexing. We found that Googlebot quite often got stuck in loops and we didn't want to bury the reviews way down in the site structure. We wanted to reduce our bounce rate a little, so having a different reviews page could help with this. In the process of doing this we tidied up our microformats a bit too. The product page used to have to three main microformats; hProduct hReview-Aggregate hReview The product page now only has hProduct and hReview-Aggregate (which is now nested inside the hProduct). This means the reviews page has hReview-Aggregate and hReviews for each review itself. We've taken care to make sure that we're specifying that it's a product review and the URL of that product. However, we've noticed over the past few weeks that Google has stopped feeding the reviews into the SERPs for product pages, and is instead only feeding them in for the reviews pages. Is there any way to separate the reviews out and get Google to use the Microformats for both pages? Would using microdata be a better way to implement this? Thanks,
Technical SEO | | OptiBacUK
James0 -
Keywords Ranking Dropped
Hi All, One of my website http://www.greenhomepest.com/ were ranking on Google first page for the keywords as mentioned below: pest control in Scottsdale
Technical SEO | | RuchiPardal
pest control in Mesa
pest control in Gilbert
pest control in Tempe
pest control in Peoria
pest control in Queen Creek
pest control in Glendale
pest control phoenix
pest control arizona
pest control az
pest control phoenix az
Pest Control in Chandler But some days before all keywords are disappeared from top 100.I tried to find out the reason but not succeed. Can you please help me to find out the exact reason behind this??0 -
What can be the cause of my inner pages ranking higher than my home page?
If you do a search for my own company name or products we sell the inner pages rank higher than the homepage and if you do a search for exact content from my home page my home page doesn't show in the results. My homepage shows when you do a site: search so not sure what is causing this.
Technical SEO | | deciph220 -
Pages plummeting in ranking
Hi all, I have a question, which i hope you can answer for me. I have a site www.betxpert.com (a danish betting site) and we have tried to do some SEO to improve conversions. One of the steps we have taken was to link to all of our bookmaker reviews in our menu (a mega menu). All of our bookmakers have an img and text link in the menu. The menu is shown on every page of the site. Since we have made this change we have been plumeting down the SERPs. For the search "betsafe" this page http://www.betxpert.com/bookmakere/betsafe is no longer in the top 50. We also added the "stars" so that the google result will show our over all review for the bookmaker, in order to stand out in the SERPs. Can anyone explain to me what the problem might be? Over extensive internal linking or?
Technical SEO | | rasmusbang0 -
Does it matter that our cached pages aren't displaying style
We've got pages that, when I search for them in Google and click on Cache, show NO styles, nothing from the CSS. Is there any way that could effect rankings? I don't think so, but it does fall into the category of showing one thing to the bots and another to the user, which is bad. Also, could blocking /scripts in robots.txt be preventing bots from accessing the CSS? Thanks
Technical SEO | | poolguy0