Google ranks better apps over articles
-
Hello,
On my quest to recover from Goolge´s updates I found out that the serps show apps and software downloads ranking better than content (articles or similar) for one of my most popular keywords.
When the ads above the fold update hit my site (I can only assume that because of the date) I lost about 50% of my traffic). This keyword dopped from the first or second position to a steady fifth or sixth page position.
Today, I was trying to research which sites outranked me and to my surprise no result in the first 15 position was an article, just apps and software downloads.
It is not that is wrong. Let´s say that we are talking about an area similar to instagram software (although it doesn´t rank in this keyword).
I´m not asking about my site. I simply want to know if the web apps (social sites) and mobile apps are taking over the content in serps.
Is it that now you can´t go for a high place in the rankings (for certain keywords) if you are not a social site or an app?
Thanks!
-
Nope, it is not an application name. The keyword is broad and generic, but by no means is an application name.
I used to rank in the first places with content (a blog post) and now there are no articles ranking in the first 15 places, just web apps and social sites.
Let´s say that the keyword is more a "category", very popular in the last year or so.
Thanks.
-
when the search is for something like "app name" then the app shows up which is what search visitors would expect . But if you cater for reviews , video review , etc you can rank for those
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changed from www to non-www lost all rank. Will it return?
My web site used https://www.domain.com for the past 18 months. We finally got to #3 position for our top keyword. We changed web servers and our wordpress admin section somehow got changed to https://domain.com. As you can imaging I'm not too happy. We do have 301 redirects installed. Yesterday I noticed that our site was not ranking anymore. In fact, all our pages and our site URLs at https://www.domain.com have been de-indexed. I assume because that no longer exists. Using site: all the web pages under https://domain.com (which were identical to the old www) are now listed. All of them. However, none are showing in searches unless we search for the business name. They are not appearing under keyword searches. I would assume that the 301s (which are installed property) would make the site keep it's rank, as the pages are all identical. Will we ever get our rank back? Should we switch back to www? Or do the 301s just take time to hit? How long if that's the case?
Keyword Research | | ThereNYC0 -
My start up brand name is 1# on Bing and Yahoo but not in the google top 50!
Hi all, I really hope you can help with this one! My brand/domain name "oboem" is nowhere to be seen on the Google rankings (france) but is number 1 on Bing and Yahoo. We are a young art crowdfunding start up and a full page article about us getting published in a magazine that will come out in december. "Oboem" is not a real word and no one else exept us should rank for it. 😞 I'm a bit out of ideas here. Thanks for the help
Keyword Research | | Oliver33
Oliver
oboem.com0 -
Text in my site is too little, what I can do to enhance the ranking?!
Hi Guys, My site contents depending mainly on the image with little titles so wondering what I can do yo enhance the site ranking?! Thanks
Keyword Research | | Moheb0 -
Am I obsessed with my rank?
Is there someone else out there that obsesses about their rank and check it multiple times a day? Please tell me I am not the only one LOL!
Keyword Research | | cbielich0 -
Google update going to cause problems for me and maybe you!
Hi, I got a warning come up today in my Adwords account about exact and phrase match being updated to include misspellings etc Read more here: https://support.google.com/adwords/bin/answer.py?hl=en-GB&answer=2537522 Now I use the Google keyword tool to research into exact match terms for SEO, gives me an idea of the search volumes I could potentially receive. If Google adds misspellings, singular and plural forms, acronyms, stemmings etc this will change the data in the Keyword tool not giving accurate figures on the EXACT term. Any thoughts?
Keyword Research | | activitysuper0 -
Is there any sites other then Google Insights which have cataloged search volume for particular queries over time?
I know Google Insights gives this data, but the fact that it's relative to overall search requests make it very difficult to see anything other then obvious trends (Toys sell better in November, go figure?). Each query I've looked up[ is showing degradation over time, but I'm postulating that this has more to do with search volume increasing then with the volume of my queries decreasing.
Keyword Research | | bbelgard0 -
Should I be optimizing for Keywords that we already rank for?
When selecting which Keywords to optimize for, should I choose all words that I want us to move up for? Like that my company appears ranked for 5, 10, 42, 44, etc.? Or should I select a mix of some that rank well (top 1-2 pgs in Google) /rank near pg 5/ and some that aren't showing up in the top 50 yet? I don't want to waste my time optimizing for words I don't need to. Thanks!
Keyword Research | | aircyclemegan0