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PPC and new Google updates

Keyword Research

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pauledwards last edited by

Hi guys, as we know there's been some Google updates today.

Has anyone noticed a change in ppc? is there any connection?

Any info much appreciated.
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Syed1 last edited by

Yes it could impact display and also the text ad traffic.

Display because your publishers might go up or down in traffic and you might notice a difference if that movement is big enough.

Text PPC traffic could be affected because they made some changes to Local results as well, however it completely depends on your niche, your geo target market and if your organic competition includes local listings at all.
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