Does Google gropup similar phrases together as teh same search phrase ?
-
We have recently been doing a bit of Keyword research using Googles Adwords Keyword tool.
This highlighted many variations of a similar search phrase and indicated all had the same number of searches per month.
Sush as;
"web design in glasgow"
"website designers glasgow"
"website designer glasgow"
"glasgow web designers"If someone searches on Google for "web design in glasgow" will google rank pages optimised for "website designer glasgow" ?
Thank you.
Alan
-
You're welcome Alan. Getting past the basics and understanding the nuances can make all the difference over the long term.
-
Thank you for your response to this question. For a while now we have been designing and developing website solutions but not really paid much attention to SEO etc. We are now focussing much more on thsi not only from our own point of view but for our clients. During the searching for keyword phrases associated with what we regarded as the main search phrase "web design glasgow" it became apparent that Google was grouping various phrases together for the sake of their statistics. Your suggestion about using PPC with different terms is a good one. As you say this might be the best way to determine which of teh listed (and other) keyword phrases are the best. Thanks again.
-
Google does group phrases to a certain extent. The search results are supposed to be based on "show exact match first" then cascade down from there in terms of "closest but not exact" all the way down.
Since that criteria then gets re-sorted based on Google's individual site authority and value criteria, the results can get jumbled.
This is why it's vital to consider the most likely way your unique market thinks about your services and how THEY would be most likely to conduct a search. Because it's better to go with the variation(s) you think most resemble or match that thinking.
You gave a difficult example when it comes to evaluating that issue, because to me, all but the first one are viable as real world people actually looking to hire web designers. The 1st one may be good, but seems a bit less likely. Only real data studied over time can narrow down the best choice in terms of conversion potential. Yet it's important to consider.
This issue is a great way to use PPC ad testing to see which ads get the most clicks to a landing page - which of those then actually fill out a form, and which of those forms is more than just someone exploring as opposed to ready to purchase?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Am I blind or has Google finally shut down its "Related Searches" option?
I know I just used this a few days ago, so I was surprised when doing keyword research today that I could no longer access the "Related Searches" feature in Google search. Has anyone else noticed this? It's a pity if it's gone, although I think Google announced it was going to shut this down over a year ago. They said the same thing about the "Patent" search too, but it is still available. I know using "Related Searches" was really popular with SEOs so I am wondering if anyone else is as sad-faced as I am? Or perhaps was it just bumped today so Google could have fun with their April Fool's beta test of Google "Nose" ?
Keyword Research | | danatanseo0 -
How should i see exact search volume of keywords
One of the seo company provide me the 2 keywords which have a 5400 exact searches per month but when i see this on google adword tool i didn't find 5400. it is only showing around 500-1000 exact searches, so how they are calculating these exact searches.. Here i am posting my screenshot please check - http://i46.tinypic.com/ezs7b.jpg
Keyword Research | | xplodeguru0 -
Accurate monthly search data
I have a search term that is only used widely for one month of the year (roughly) - that keyword is "ucas clearing" only really used in august. Looking at google's keyword tool it shows a monthly search figure of 22k and apparently this is the average across the year. Now, do google add up 0,0,0,0,0,0,0,264k,0,0,0,0 - divide by 12 and come up with 22k - or do they see that it isn't steady traffic and just ignore the 0 months and therefore 22k is actually about right? Many THanks for confirmation, Ally
Keyword Research | | UOEWebTeam0 -
Is there an ideal ratio of keyword difficulty to search volume?
I used the keyword research tool to pull data on potential keywords, the report returns a percentage to represent the competition and difficulty of a keyword. Is there an ideal ratio of percent difficulty to search volume
Keyword Research | | AdviceElle0 -
How does Google calculate local searches?
I'm wondering how Google calculates local search volume in the keywords tool without specifying a city or a region. Is it just an average of the different regions or states?
Keyword Research | | TRICORSystems0 -
Big difference in rank on google.com and google.no
Hi Our E-com website went from 8th to 1st spot yesterday for our most important keyword (barneklær = childrens clothing) on google.no weirdly enough we arent ranking on first page at all on google.com . I find this very strange especially since the keyword itself is so country specific - mainly because of the norwegian specific letter - æ. The results are not due to personalization i ve check it with the keyword difficulty tool here on seomoz. The sites ranking higher then me on google.com are sites i am ranking higher then on google.no. Anyone got a good explanation ? The changes for my keyword in ranking i saw yesterday was alot more then i am used to see - almost like google made some sort of script change. we went from 8th to 1st. 1st dropped to 4th, 5ht went to 2nd etc - i am not used to seeing this big changes. Anyone got a clue to either of these 2 questions ?
Keyword Research | | danlae0 -
How trustworthy is Google's Keyword Tool for organic search research?
Can anyone (not Google affliated) explain to me where Google's data really comes from in their Keyword Tool? Is it at all based on organic search? Or only on Google Ads related data? I know there was some controversy back in June '10 and the Google remedied the return of suggested keywords but I can't seem to get a clear answer (other than from the Google blog itself) whether the search volumes returned are truly indicative of organic search. Am I relying on the wrong tool? Do those more savvy than I only rely on the keyword tool for PPC research. Please help! I'm obsessing over my numbers here. 🙂
Keyword Research | | lhutt0