Should I use Phrase Keywords when doing Keyword Research?

[Seaward-Group]

Hi all,

I've spent the past couple of days doing some extensive keyword research in Adwords Traffic Estimator, looking for keywords to optimise my pages.

I've been searching using EXACT so I get a realistic value but I'm wondering if PHRASE is better suited for research after all its more likely someone will visit my site via a phrase match than exact?

What are your thoughts on this?

[Seaward-Group]

Hi Nick,

This works a charm for CPC and in theory for Organic I could run a small Adword campaign for every keyword but for a site with over 300 products this would be a haunting task when I'm trying to find multiple keywords for each product.

Thanks.

[nxmassa]

You could also check "See Search Terms" which is located in the keyword tab - this will show you what searchers types in when they got the impression.

[MRCSearch]

I typically look at both numbers, but when making judgments I default to phrase match. I feel it better takes into account long-tail.