Infographics Links could get discounted in the future
-
Hey guys,
I read this article this morning on SEL. Not sure what to think about it.. Matt did have a point that a lot of infographics are of bad quality (even with wrong information present at times) , and hence don't deserve to gain links from it. But how could Google possible know whether the infographic itself is of high quality or not??
http://searchengineland.com/cutts-infographic-links-might-get-discounted-in-the-future-127192
-
One of the issues Matt had was if the infographic sneakily linked back to the main site. (I.e. the embed code linked the image back to the site).
Ross Hudgens has a good article on infographics being devalued. One of his main points is to link back to your site with your url/brand as opposed to anchor text.
-
As with other forms of content, Infographics can be good or bad, organic or manipulative.
But how could Google possible know whether the infographic itself is of high quality or not??
Speculating on the methods Google uses or may use in the future to detect manipulation is more of a black hat discussion. Keep in mind Google owns YouTube so they understand a great deal about videos. They clearly have access to OCR technology as well, although it is not currently being used in search algorithms to the best of my knowledge.
The can also detect if a high percentage of infographics offer the same link via the same code, it is likely the site owner provided the code and the link would have less value then if users manually added links themselves. Of course sharing this information will simply lead to black hat techniques whereby the publishing site varies the code upon page refresh.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Meta robots at every page rather than using robots.txt for blocking crawlers? How they'll get indexed if we block crawlers?
Hi all, The suggestion to use meta robots tag rather than robots.txt file is to make sure the pages do not get indexed if their hyperlinks are available anywhere on the internet. I don't understand how the pages will be indexed if the entire site is blocked? Even though there are page links are available, will Google really index those pages? One of our site got blocked from robots file but internal links are available on internet for years which are not been indexed. So technically robots.txt file is quite enough right? Please clarify and guide me if I'm wrong. Thanks
Algorithm Updates | | vtmoz0 -
Do back-links to non indexed sub-domains / sub-directories considered by Google as website backlinks and pass Pagerank to website?
Hi, If some noindexed links on our website or sub-domain got some backlinks, will that backlinks pass Pagerank / linkjuice to website? Will they be considered as backlinks to website by Google? Here is a statement from Matt cutts for the question. My question is same as below with answer? Eric Enge: Can a NoIndex page accumulate PageRank? Matt Cutts: A NoIndex page can accumulate PageRank, because the links are still followed outwards from a NoIndex page. Thanks
Algorithm Updates | | vtmoz0 -
Future address change and local search
I have a client who targets a particular city, and up until now has had his physical location in the suburbs of that city. This April 1, his office will have the city address he has been targeting. I have spent a lot of time over the past year claiming ownership of all local directory listings and consolidating addresses as he has moved several times in the past 5 years. Looking at this as an opportunity to get the official USPS address he will be using and use the exact same address for everything. So many different variations out there right now for him. Wondering if it would be ok to start promoting the new address before the April 1 move and also when to start with the directory listings. Also, have held off on purchasing the yahoo directory link because of the suburban address but reconsidering this as of April 1 as well.
Algorithm Updates | | c2g0 -
How can a site with two questionable inbound links outperform sites with 500-1000 links good PR?
Our site for years was performing at #1 for but in the last 6 months been pushed down to about the #5 spot. Some of the domains above us have a handful of links and they aren't from good sources. We don't have a Google penalty. We try to only have links from quality domains but have been pushed down the SERP's? Any suggestions?
Algorithm Updates | | northerncs0 -
Homepage dropped from Results as I get #1 Local
Today, I noticed for a website I have (www.ghosttoursinsavannah.com) the homepage dropped out of the rankings for only one keyword. This site was previously number 3 for s specific keyword, 'Savannah Ghost Tours'. This keyword is also the keyword most customers search for, by far. Hence my mini-panic. All other keywords (roughly 200 of them) I was previously ranked for are still, pretty much, in the same location rank-wise that they were before. This is for Google by the way. The other thing I noticed is that for many keywords I am all of a sudden the (A) Local Result. I wasn't even on the map previously. Now, the keyword for which my homepage dropped from the rankings, 'Savannah Ghost Tours' is also the 'name' of my company according to Google Local. I haven't had this happen before and am quite confused by it. If anyone can help me understand why this happened and if there is anything I can do to get my organic ranking back, I would appreciate it. The only change I made wasn't even to the site. I did go out and use GetListed to add my company to a number of sites, that is all I have done in the past month. Also, These two things happened the same day, the drop in rank and the promotion to number one position for local. google-rankings.png
Algorithm Updates | | TimNealon0 -
Should I Wait Until the "Dust Settles" on the Algorithm Update or Get Busy Now?
We were hit hard on both of our sites yesterday and can't afford to wait for the dust to settle, as some folks are advising. We have been attempting to work off a penalty on one of our sites by undergoing a massive (and expensive) link removal project over the last four months. We are on our third reconsideration request and, hopefully, this last round of link removal will have done the job. I'm hesitant to go in and "de-optmize" the site by changing title tags and changing the anchor text until the penalty is removed, but I'm not sure if that's the right plan of action. I am, however, going to dig into the non-penalized site and change some title tags and anchor text. Any thoughts on this strategy would be greatly appreciated.
Algorithm Updates | | rdreich490 -
How do you get photo galleries indexed on Google News?
I work for a news site and some of our photo galleries get indexed by Google News while others never do. I'm trying to determine why some are more successful than others even though they all follow the same guidelines regarding keyword-rich headlines & copy, h1s, etc. When comparing what's been indexed in the past with current galleries, there doesn't appear to be an obvious pattern. Can anyone share some insight into this?
Algorithm Updates | | BostonWright0 -
How to get bullet snippets SERPs
http://insidesearch.blogspot.com/2011/08/new-snippets-for-list-pages.html I read this post and have been seeing a lot of results with this feature, but can't figure out exactly why some results get them and others dont. of the results I've seen, many have information in lists or tables (as the article suggests), but some simply have their information listed in separate divs. Does anyone have any further insight on this? The above article is the only one I can find on the subject.
Algorithm Updates | | Hakkasan0