Hey from a New guy to SEO
-
Hi everybody!!!
Hope everybody is dandy.
Have spent a long time looking into SEOmoz and decided to just take the plunge and see what happens.
Im quite new to the world of SEO but I really want to get good at it. Hoping Moz and this community will aid with this!
Currently in the process of reading the SEO beginners guide and the SEOmoz user guide!
The two sites that I am currently working on are:
2. www.advanced-incarcamerasystems.com
The first site seems to have crawled well and have entered my competitors and am getting some info back (looks like I have a lot of work to do judging by the errors D'oh)
In the world of Google what is the best way to ensure you have authority on certain terms. For instance if I search advanced-incar we are top and we have all our sitelinks underneath etc etc, but when I search advanced incar we are second and as such we don't display sitelinks. Any ideas?
The second site was built using 1&1 and gives us a good little site for what we need. I have found out through research the most popular keywords are in car camera & in car cameras. Currently Im using Adwords to get us sponsored hits which is getting us some nice traffic but costing a bit. Those are the two main keywords i want this site to really hit home with. Any advice?
Also on this site, when I go to SEOmoz and select Link Analysis I get no info. It just shows 0 or 0.0 wheras my competitor sites all have values against them. Is something wrong with my site or what im doing? (Have added an example screenshot)
I appreciate its a long ended question but would really appreciate some help. Hoping that the guides will help me understand all this linkjuice stuff etc as well!
Thanks guys, really appreciative of any info you can provide.
Tim
CompetitiveDomainAnalysis-AdvancedInCarCameraSystems-SEOmozPRO.png
-
Many thanks for the in-depth response Marcus!! Yes another UK body!
Along with my reading I shall definitely take this on board and hopefully reflect it in my work.
- In regards to the attachment showing the Link Analysis, any ideas why it seems to show nothing?
-
I'll add the extra thumbs up, great response.
-
Cheers Robert, thumbs up right back at you! As it happens, I have seen some cracking answers from you recently!
-
Marcus,
Excellent differentiation around site links and navigational query vs other.
Second, the advice around "backing into" more competitive terms. Damn, if only I had two thumbs to give!
You deserve an excellent answer on this one.
Best
-
Hey Tim, how's it going? You another UK bod?
**Right, the first question about site links. **
In my experience, site links are an indication of trust, relevance and primarily if Google is pretty certain that the query is navigational in nature - that is, Google believes that query is used by someone looking for your site so they can help the user dive deeper into the site.
So, when someone uses the hyphen, they believe that person is looking for you but when someone uses those two words without the hyphen then they are not certain enough that it is a navigational query to display the site links so they hedge their bets and display a standard set of results.
Let me give you an example. I recently worked on a new site for a client from conception so we helped them come up with a brand based around what they do and who they are AND that had an available .co.uk domain (no mean feat).
There was no one else with this brand name in the UK and there was only one site with this brand in the US but it was a brochure site without much in the way of links and no updates since it was built.
To begin with, a search for the brand name (one word we made up) resulted in the US with sitelinks and us somewhere below in like 3rd place after another site that seems to rank on a possible mispelling. Before long we were second below the sitelinks. Then, the US site lost it's sitelinks and we were second, then a week or so later, after really nothing more than some involvement on some relevant blogs in our niche we were above them and they just had the 2nd and 3rd results.
So, the word, lets say it was blablah - it did not mean anything so had to be navigational and pretty much had to be this other site so they got sitelinks. As time went on and people started searching blablah but not looking for them anymore google could not be sure the person definately wanted that result so showing them with sitelinks was a bad result for at least some users so they got removed.
That search query could be related to some kind of kit people are searching but it's pretty abstract so really, you need to just get the site more established, get more brand signals and over time you should win the sitelinks for that other navigational search as well.
You want links with your brand name and to feature on lots of relevant sites in your niche, whether that is no follow or not and just become a hub within your sector by building good content, getting linked to, promoting your content to get links and building branded links etc.
**Second question about ranking for those terms. **
Well, I have not checked them but first thing check them out on the keyword difficulty tool on seomoz to see what kind of level of competition they have. I suspect they will be pretty high so you may want to put them down as a long term goal and focus on some more achievable keywords to start with through content and content promotion to build links and social signals.
You almost want to work backwards so if we expand those terms (I am making this up but it serves as an example):
In Car Camera - 1000 uk searches a month
in car camera system - 170 uk searches a month
in car video camera system - 30 uk searches a month
Well, if you try to start with the first one, you will likely get nowhere so work around the edges. Start with the 30 search a month one and build content to support that phrase and feed people to whatever goal you have for the site. Identify lots of other longer tail and less competitive keywords and work on those and start to build some traffic and relevance.
Once you have dialled in all the long tail stuff then move up to the middle phrases. Your relevance built in stage 1 will help you here go after these more competitive terms. You may even find that you build content landing pages that reference the lower pages and they rank pretty well. Usual SEO rules apply so promote, try to get links, guest post etc.
Then, and only then, when you have good relevance for the long and mid supporting phrases, go after the bigger terms.
This is kind of a view from 50,000 feet but hopefully you get the picture. Make your site relevant, go after less competitive terms, gather traffic, links and likes and slowly go after the bigger ones. Use these terms to get sales, soft conversions for free guides to push people towards social platforms and email lists and slowly but surely go after the bigger fish.
Hope that helps!
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is a new website the only way to get better rankings?
Our website is https://www.franklin-bell.com.au. For a while now we've been trying to get a few of our pages on there to get a better rank on google. A local SEO agency told us that some of our pages are not like "the modern standard" for web pages, but our page score for the keywords we want is 90% and higher. Do we really need to completely rebuild the website (it was built in 2014) in order to get better rankings? Or is it sufficient to have the 97% page score and then just get some back links and social media referrals etc. Thanks in advance.
Moz Pro | | franklin-bell0 -
The Pros & Cons of Free SEO Reports
Are the numerous Free SEO reports that are available around the internet, where I simply put a website address in and wait for the results actually any good? I tend to stick with Moz & Semrush which takes a little time pulling all the information I need together, but many of our clients are being approached by SEO's waving these free reports at them. Should I see these reports as valid, or ignore them and only concentrate on Moz. Any views will be greatly appreciated. -Christina
Moz Pro | | ChristinaRadisic1 -
New Google AdWords Tool: How will this change your KWR?
Now that Google is debuting its new Google Adwords Keyword tool, how will this affect the way you do keyword research? Are there other tools you use?
Moz Pro | | alhallinan0 -
Adding new categories to my website and getting them ranked
Hi, I currently run a website and have added a couple of new categories lately. The website is Planes Trains Automobiles Co UK. For example I want to add "Planes for sale" as a new category. What is the best way to go about this? Will each aircraft added add content therefore ranking? I don't want to approach an SEO company yet as the service would be free for the time being? Thanks
Moz Pro | | PlanesTrainsAutos0 -
Why does SEO moz show so many more duplicate page titles than webmaster
My SEO moz duplicate page titles are more than double the webmaster duplicate page titles. Plus, some of the items appearing in SEO moz are not really duplicates. Anyone else seeing this?
Moz Pro | | Stamats0 -
Do you think Seomoz is worth the monthly fee if you're not a professional SEO ?
I just want to ask the people who subscribe to Seomoz on a regular basis, I just paid for my first month subscription but to be perfectly honest I'm trying to work out whether
Moz Pro | | whitbycottages
somebody who is not rolling in cash and trying to make a living can afford to
pay the fee each month. I'm not a professional I just have two business websites and I'm learning the subject and finding it interesting. The tools do seem very good but I just wondered how people see this service on which aspect is the most important of them. I like to continue, I have been impressed the quality of the forum topics and discussions I just wonder whether I can afford to justify the fee.1 -
Tons of Crappy links in new OSE (Open Site Explorer)
I am starting to miss the old OSE. I've found that for a lot of the pages on our site, the new OSE is showing WAY more links and most of them are garbage nonsense links from China, Russia, and the rest of the internet Wild West. For instance, in the old OSE, this page used to show 9 linking domains: http://www.uncommongoods.com/gifts/by-recipient/gifts-for-him It now shows 454 links. Some of the new links (about 5 of them) are legitimate. The other 400+ are garbage. Some are porn sites, most of them don't even open a web page, they just initiate some shady download. I've seen this for other sites as well (like Urban Outfitters) This is making it much harder for me to do backlink analysis on bc I have no clue how many "Normal" links they have. Is anyone else having this problem ? Any way to filter all this crap out ? See attached screenshot of the list of links I'm getting from OSE. NHXnn
Moz Pro | | znotes1