Difference between Syndication, Autoblogging, and Article Marketing
-
Rands slide deck titled 10 Steps to Effective SEO & Rankings from InfusionCon2011 on slide 82 recommends content syndication as a method for building traffic and links. How is this any different than article marketing? He gave an example of this using a screenshot of this search result for "headsmacking tip discussion."
All of those sites that have republished SEOmoz's content are essentially autoblogs that post ONLY content generated by other people for the purpose of generating ad clicks from their organic traffic. We know that Google has clearly taken a position against these types of sites that offer no value. We hear Matt Cutts say to stay away from article marketing because you're just creating lots of duplicate content.
Seems to me that "syndication" is just another form of article marketing that spreads duplicate content throughout the web. Can someone help me understand the difference?
By the way, the most interesting one I saw in those results was the syndicated article on businessweek.com!.
-
Yes, I know how each one of those methods work. What I was getting at was the fact that the links are all essentially the same in that they are generally on low quality pages and the end result is proliferating duplicate content throughout the web. The Autoblogging tools I'm familiar with utilize RSS feeds or other data feeds (that someone else has "syndicated") to publish content.
I suppose syndicating content would be effective if you're content is great and you are a well known blogger, like Rand!
-
This is a very excellent question, hopefully my answer makes sense for you.
Syndication would be one of two things, either submitting your RSS feed to RSS feed directories or getting your content posted on other websites. Either can help as they will undoubtedly link to the original source, giving you links.
Autoblogging is when a scraper or bot simply copies your content and reposts it automatically after you have published it. This usually links back to you as well.
Article marketing is submitting unique content, not existing content, to an article bank. They publish the resource and you include a link back to you in there.
Given Google's actions lately, I would say the trust metrics passed through these links is quite small. However, pagerank still passes and you can get pretty good anchor text, so it's never a bad thing.
On a side note, sites like articlesbase.com use canonical tags, so even though their content might be duplicated elsewhere, Google knows where the original is. That original passes link juice, the duplicates, not so much.
All of these are ways to get links back to your site, but I don't think any of them is particularly effective. But it's good to have a variety of links, so having backlinks like this, while they may not be very valuable, is good in the overall SEO picture.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
"Google chose different canonical than user" Issue Can Anyone help?
Our site https://www.travelyaari.com/ , some page are showing this error ("Google chose different canonical than user") on google webmasters. status message "Excluded from search results". Affected on our route page urls mainly. https://www.travelyaari.com/popular-routes-listing Our canonical tags are fine, rel alternate tags are fine. Can anyone help us regarding why it is happening?
White Hat / Black Hat SEO | | RobinJA0 -
Duplicate content warning: Same page but different urls???
Hi guys i have a friend of mine who has a site i noticed once tested with moz that there are 80 duplicate content warnings, for instance Page 1 is http://yourdigitalfile.com/signing-documents.html the warning page is http://www.yourdigitalfile.com/signing-documents.html another example Page 1 http://www.yourdigitalfile.com/ same second page http://yourdigitalfile.com i noticed that the whole website is like the nealry every page has another version in a different url?, any ideas why they dev would do this, also the pages that have received the warnings are not redirected to the newer pages you can go to either one??? thanks very much
White Hat / Black Hat SEO | | ydf0 -
Difference between anchor text pointing to an article in our section pages and the title of our article
My concern is described more in details in the following hypothetic scenario(basically this is the same method that CNN site applies to its site): In one page i have a specific anchor text e.g. "A firefighter rescued a young boy" and this one is linked to an article which if you enter you will see that it has a different title than the anchor text/short title that i mentioned above. So the internal titlte of the article is "A firefighte rescued a young boy in Philippines while it was rainy". I want to know whether this is a good SEO practice or not. Regards, Christos
White Hat / Black Hat SEO | | DPG_Media0 -
Hreflang/Canonical Inquiry for Website with 29 different languages
Hello, So I have a website (www.example.com) that has 29 subdomains (es.example.com, vi.example.com, it.example.com, etc). Each subdomain has the exact same content for each page, completely translated in its respective language. I currently do not have any hreflang/canonical tags set up. I was recently told that this (below) is the correct way to set these tags up -For each subdomain (es.example.com/blah-blah for this example), I need to place the hreflang tag pointing to the page the subdomain is on (es.example.com/blah-blah), in addition to every other 28 subdomains that have that page (it.example.com/blah-blah, etc). In addition, I need to place a canonical tag pointing to the main www. version of the website. So I would have 29 hreflang tags, plus a canonical tag. When I brought this to a friends attention, he said that placing the canonical tag to the main www. version would cause the subdomains to drop out of the SERPs in their respective country search engines, which I obviously wouldn't want to do. I've tried to read articles about this, but I end up always hitting a wall and further confusing myself. Can anyone help? Thanks!
White Hat / Black Hat SEO | | juicyresults0 -
Am I Syndicating Content Correctly?
My question is about how to syndicate content correctly. Our site has professionally written content aimed toward our readers, not search engines. As a result, we have other related websites who are looking to syndicate our content. I have read the Google duplicate content guidelines (https://support.google.com/webmasters/answer/66359?hl=en), canonical recommendations (https://support.google.com/webmasters/answer/139066?hl=en&ref_topic=2371375), and no index recommendation (https://developers.google.com/webmasters/control-crawl-index/docs/robots_meta_tag) offered by Google, but am still a little confused about how to proceed. The pros in our opinion are as follows:#1 We can gain exposure to a new audience as well as help grow our brand #2 We figure its also a good way to help build up credible links and help our rankings in GoogleOur initial reaction is to have them use a "canonical link" to assign the content back to us, but also implement a "no index, follow" tag to help avoid duplicate content issues. Are we doing this correctly, or are we potentially in threat of violating some sort of Google Quality Guideline?Thanks!
White Hat / Black Hat SEO | | Dirving4Success0 -
Multiple domains different content same keywords
what would you advice on my case: It is bad for google if i have the four domains. I dont link between them as i dont want no association, or loss in rakings in branded page. Is bad if i link between them or the non branded to them branded domain. Is bad if i have all on my webmaster tools, i just have the branded My google page is all about the new non penalized domain. altough google gave a unique domain +propdental to the one that he manually penalized. (doesn't make sense) So. What are the thinks that i should not do with my domain to follow and respect google guidelines. As i want a white hat and do not do something that is wrong without knowledge
White Hat / Black Hat SEO | | maestrosonrisas0 -
Will cleaning up old pr articles help serps?
For a few years we published articles with anchor text backlinks to about 10 different article submission sites. Each article was modified to create similar different articles. We have about 50 completely unique articles. This worked really well for our serps until google panda & penguin updates. I am looking for advice on whether I should have a major clean up of the published articles and if so should I be deleting them, removing or renaming anchor text backlinks? Any advice on what strategy would work best would be appreciated as I don't want to start deleting backlinks and making it worse. We used to enjoy position 1 but are now at 12-15 so have least most of our traffic.
White Hat / Black Hat SEO | | devoted2vintage0 -
Multiple links to different pages from same page
Hey, I have an opportunity to get listed in a themed directory page, that has a high mozRank of 4+ and a high mozTrust of 5+. Would it be better to just have one link from that page going to one of my internal product category pages, or take advantage of the 'sitelinks' they offer, that allows me to have an additional 5 anchor text links to 5 other pages? I've attached an example. sitelinks.jpg
White Hat / Black Hat SEO | | JerDoggMckoy0