Can I "Run Macros" on my own?
-
I talked to the SEO company I am using and trying to get an understanding of what it is they are doing for me. They told me that one of the most important things they are doing is running macros. Is this something I could learn to do myself? What does it mean? How do I do it? How long does it take?? I have recently been educating myself on SEO and coded my website with metadata titles and descriptions. Is running macros something I can do on my own too? I guess I'd also just like to know what it is.
-
Here are a couple of YouMoz posts that discuss things that are good to show in reports from an agency that should give you a couple of ideas.
http://www.seomoz.org/ugc/agent-seo-reporting-maam
http://www.seomoz.org/ugc/what-to-include-in-your-seo-reports
-
What type of reports should they be able to supply? What would the report show?
-
I totally agree with the other two responses. Ask what they mean by running macros, and be sure you understand what they are doing for you, and ask for regular reports. If they're building any links, you need to get the list from them about the exact links they have built.
-
They are probably referring to the office application macros which are scripts that run inside word documents, excel spreadsheet etc. If this is the case then the language you would need to learn is VBA, there are tons of tutorials online you can search for.
As goodlegaladvice suggested, this is probably for creating reports and analytical data etc. If this is the most important thing that they are doing then I would ask for a more detailed explanation of their work!
-
I would guess they might have made macros to organize data they get from analytics, seomoz or some other tracking software. That might be a benefit to there clients but you could do seo without it if you didn't have a huge ammount of keywords and pages
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pages being flagged in Search Console as having a "no-index" tag, do not have a meta robots tag??
Hi, I am running a technical audit on a site which is causing me a few issues. The site is small and awkwardly built using lots of JS, animations and dynamic URL extensions (bit of a nightmare). I can see that it has only 5 pages being indexed in Google despite having over 25 pages submitted to Google via the sitemap in Search Console. The beta Search Console is telling me that there are 23 Urls marked with a 'noindex' tag, however when i go to view the page source and check the code of these pages, there are no meta robots tags at all - I have also checked the robots.txt file. Also, both Screaming Frog and Deep Crawl tools are failing to pick up these urls so i am a bit of a loss about how to find out whats going on. Inevitably i believe the creative agency who built the site had no idea about general website best practice, and that the dynamic url extensions may have something to do with the no-indexing. Any advice on this would be really appreciated. Are there any other ways of no-indexing pages which the dev / creative team might have implemented by accident? - What am i missing here? Thanks,
Technical SEO | | NickG-1230 -
404 or rel="canonical" for empty search results?
We have search on our site, using the URL, so we might have: example.com/location-1/service-1, or example.com/location-2/service-2. Since we're a directory we want these pages to rank. Sometimes, there are no search results for a particular location/service combo, and when that happens we show an advanced search form that lets the user choose another location, or expand the search area, or otherwise help themselves. However, that search form still appears at the URL example.com/location/service - so there are several location/service combos on our website that show that particular form, leading to duplicate content issues. We may have search results to display on these pages in the future, so we want to keep them around, and would like Google to look at them and even index them if that happens, so what's the best option here? Should we rel="canonical" the page to the example.com/search (where the search form usually resides)? Should we serve the search form page with an HTTP 404 header? Something else? I look forward to the discussion.
Technical SEO | | 4RS_John1 -
Google Cache can't keep up with my 403s
Hi Mozzers, I hope everyone is well. I'm having a problem with my website and 403 errors shown in Google Webmaster Tools. The problem comes because we "unpublish" one of the thousands of listings on the site every few days - this then creates a link that gives a 403. At the same time we also run some code that takes away any links to these pages. So far so good. Unfortunately Google doesn't notice that we have removed these internal links and so tries to access these pages again. This results in a 403. These errors show up in Google Webmaster Tools and when I click on "Linked From" I can verify that that there are no links to the 403 page - it's just Google's Cache being slow. My question is a) How much is this hurting me? b) Can I fix it? All suggestions welcome and thanks for any answers!
Technical SEO | | HireSpace1 -
Target="_blank"
Do href links that leave a site and use target="_blank" to open a new tab impact SEO?
Technical SEO | | ChristopherGlaeser0 -
Which forum platform has the best "SEO Functionality"?
I have used vBulletin with vBSEO for a number of years and have been happy with the SEO results that I have achieved. However, vBulletin's recent releases have become unstable, full of bugs and are not secure. I am intending on starting some new forums in the near future and would like to move away from vBulletin. I have heard good things about Xenforo and IP Boards. Does anybody have any experience with either platforms built in SEO functionality?
Technical SEO | | statman870 -
URL Structure for "Find A Professional" Page
I've read all the URL structure posts out there, but I'm really undecided and would love a second opinion. Currently, this is how the developer has our professionals directory working: 1. You search by inputting your Zip Code and selecting a category (such as Pool Companies) and we return all professionals within a X-mile radius of that ZIP. This is how the URL's are structured... 1. Main Page: /our-professionals 2. The URL looks like this after a search for "Deck Builders" in ZIP 19033: /our-professionals?zipcode=19033&HidSuppliers=&HiddenSpaces=&HidServices=&HidServices_all=[16]%2C&HidMetroareas=&srchbox= 3. When I click one of the businesses, URL looks like this: viewprofile.php?id=409 I know how to go about doing this, but I'm undecided on the best structure for the URL's. Maybe for results pages do this: find-professionals/deck-builders/philadelphia-pa-19033 And for individual pro's profiles do this: /deck-builders/philadelphia-pa-19033/Billys-Deck-Service Any input on how to best structure this so that we can have a good chance of showing in SERPs for "Deck Builders near New Jersey" and the such, would be much appreciated.
Technical SEO | | zDucketz0 -
How can i redirect a url that has % in it?
Google webmaster tools shows a 400 eroor for an old link that contains a 30% off in it. The problem is the % I would like to 301 redirect this link : http://www.geographics.com/Graduation-Stationery,-35%-OFF-Printable-Certificates-Blank-Gift-Certificates/c1353_1354_1359/index.html to http://www.geographics.com/Graduation-Stationery-Printable-Certificates-Blank-Gift-Certificates/c1353_1354_1359/index.html We do not know how to do this in httaccess. Can you please advise? Thanks a lot! Madlena
Technical SEO | | Madlena0