Backlinks
-
When examining our inventory of backlinks (and our competition's), is it more important to look at overall domain authority or page authority where the backlink comes from?
-
Hi Brad
Keep in mind that sometimes the DA can be misleading when a site or link is on a subdomain(blogger being a good example) since Google will class the blog/site on it's own and you would then look at the PA.
Also worth noting is that the links relevancy and position within the relevant content and anchor text is ideal.
Personally I would check the competitors backlink profile, sort by domain authority(keeping an eye on subdomains that inflate this figure) and then start checking for relevancy.
Hope this helps
-
Hi Brad, An ‘Authority site‘ is a site that seems to get an extra ranking boost from the search engines. Somehow, in their analysis of the site and its backlinks profile, the search engine algorithm recognizes a site as being an ‘Authority’. Getting backlinks from sites that are seen by the search engines as an authority are close to being the sorts of links that probably past the most link juice, so they are much sought after.
The authority of the site linking in to yours is measured, and the boost to your SEO is measured accordingly. If you have 100 or more backlinks, but they all come from sites with little or authority in your niche then they're all but worthless. If these backlinks come from sites with more links than content (a linkfarm) then your ranking is damaged by participating in the linkfarming.
For checking the backlinks of a particular website then you must use a tool that is free of cost & gives yu all the details of the backlinks.I hope that you will found the solution.
-
Hi Brad,
Overall domain authority give a very good perspective of what the domain could achieve. PA is less important (in my belief) because you can have a low PA (if the page was recently added, for ex. new content on the site) and still rank well and drive good traffic through that specific link.
Therefore I would go for having a look at DA after that PA.
I hope that helped,
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google checks the author name of the articles with backlinks to a website?
Hi, This may sound a little too suspicious; but just want to take your suggestions and experience in this. We are trying to create articles on third party websites to increase backlinks, our brand popularity and awareness about our features. If the same author is mentioned in multiple or tens of articles with backlinks to same website; will Google monitor the author name? Is there anything wrong in creating too many external articles with same author name? Thanks
White Hat / Black Hat SEO | | vtmoz0 -
Which is Important? Backlinks or Internal Links? For SEO purpose.
Which is Important? Backlinks or Internal Links? For SEO purpose.
White Hat / Black Hat SEO | | BBT-Digital0 -
Competitors with duplicate sites for backlinks
Hello all, In the last few months, my company has seen some keywords we historically rank well for fall off the first page, and there are a couple competitors that have appeared that use backlinks from seemingly the same site. For fairness, our site has slow page load speeds that we are working on changing, as well as not being mobile friendly yet. The sites that are ranking are mobile friendly and load fast, but we have heaps of other words still ranking well, and I'm more curious about this methodology. For example, these two pages: http://whiteboards.com.au/
White Hat / Black Hat SEO | | JustinBSLW
http://www.glasswhiteboards.com.au/ In OSE, glasswhiteboards has the majority of links from whiteboards, and the content between the sites is the same. My page has higher domain authority & page authority, but less backlinks. However, if you take away the backlinks from the duplicate site, they are the same. Isn't this type of content supposed to be flagged? My question is about whether this kind of similar site on different domains is a good idea to build links, as all my research shows that it's poor in the long run, but it seems to be working with these guys. Another group of sites that has been killing us uses this same method, with multiple sites that look the same that all link to each other to build up backlinks. These sites do have different content. It seems instead of building different categories within their own site, they have purchased multiple domains that act as their categories. Here's just a few: http://www.lockablenoticeboards.com.au/
http://www.snapperframes.com/
http://www.snapperdisplay.com.au/
http://www.light-box.com.au/
http://www.a-frame-signs.com.au/
http://www.posterhangers.com.au/0 -
How/Why do I have so many Spam backlinks?
I was looking in GWT yesterday and found we have several thousand "spam" backlinks...I am curious why this happens and how this happens? There are some links from websites/domains that are not mine that appear to be spam. However, we own a large group of domains and have noticed some of the links are coming from 2 of those sites/domains we own to my main site. The sites/domains are not active, we just own them. I am wondering how someone could access these domains that are not active and create spammy backlinks to my main website? (They created about 20,000 links). Thanks.
White Hat / Black Hat SEO | | carlystemmer0 -
Spam backlinks
Hi there, through Open Site Explorer I've found 5838 links (across 1458 domains) with the anchor text 'new porn' pointing to a site I manage. Someone's been busy! Most (99.5%) appear to be created as Pingbacks with rel="nofollow" on them. As a precaution I submitted a file through the Google Disavow tool which has had the status "You successfully uploaded a disavow links file" for the last month. I'm wondering whether I should be concerned, or whether Google and other search engines will be clever enough to know this site is about electricity and not scantily clad people?
White Hat / Black Hat SEO | | originenergy0 -
WordPress Plugin Backlinks?
I'm considering having a WordPress plugin developed that would provide content from my site for others to display in their sidebar. It would definitely provide value for users and I know people would use it on their sites, but my question is . . . If I were to add my link below the widget (e.g. "Content provided by Company ABC"), would this be good or bad for SEO? The anchor text wouldn't be anything special, just an exact match of my brand name (my domain name). I seem to remember Matt Cutts answering something similar a few years ago and I thought he said it was fine as long as the anchor text was the brand name. But maybe things have changed since then. Keep in mind that this plugin could potentially be used by tens of thousands of sites, so the backlink profile could be huge. Thoughts? Would this cause my site to get penalized?
White Hat / Black Hat SEO | | JABacchetta0 -
Dealing with internal pages with bad backlinks - is this approach OK?
Hi all, I've just been going through every page of my company website, and found a couple of internal pages with nasty backlinks/profiles. There are a significant number of article marketing and rubbish directory pages pointing to these internal pages. These internal pages have low PR, yet are performing well in terms of SERPs. I was planning to: (1) change URLs - removing current (soon to be former) URLs from Google via Webmaster Tools. Then (2) remove website's 404 for a while so nasty links aren't coming anywhere near the website (hopefully nasty links will fail to find website and broken links will result in link removal - that's my thinking anyway). PS. I am not planning to implement any kind of redirect from the old URLs. Does this sound like a sensible approach, or may there be problems with it? Thanks in advance, Luke
White Hat / Black Hat SEO | | McTaggart0 -
Low Quality Highly Relevant backlinks, should we get them?
I see a lot of opportunity to get lower quality, but highly relevant backlinks, should we try to get these? I'll give you an example, lets say we have an asphalt paving company ( not a lot of authority blogs out there, that we can find yet) We found this one http://www.wolfpaving.com/blog/ - DA of 27 and PA 29 should we go after links like this. I would actually like to know about sites with less authority than this one, I would probably go for this one without question. So Should we go after worse DA and PA but still legitimate looking sites and highly relevant?
White Hat / Black Hat SEO | | RonMedlin0