Html and css errors - what do SE spiders do if they come across coding errors? Do they stop crawling the rest of the code below the error
-
I have a client who uses a template to build their websites (no problem with that) when I ran the site through w3c validator it threw up a number of errors, most of which where minor eg missing close tags and I suggested they fix them before I start their off site SEO campaigns.
When I spoke to their web designer about the issues I was told that some of the errors where "just how its done" So if that's the case, but the validator still registers the error, do the SE spiders ignore them and move on, or does it penalize the site in some way?
-
Ryan, thanks so much for taking the time to answer, and so comprehensively too, I really appreciate it.
My client came around after I suggested that Getting quality backlinks to a website full of coding errors was like hanging a crystal chandelier in a toilet!! and that they where tying one of my hands behind my back by not sorting it out. Perhaps not the most expert answer but they got the point.
Thanks for some great information and a great answer all round.
-
**When I spoke to their web designer about the issues I was told that some of the errors where "just how its done" **
Are you OK with that response? If your client asked you why you took a course of action on their site would you expect the client to accept "it's just how things are done"?
Generally speaking, sites should use valid code. The W3C is the international body which establishes coding standards. They are made up of a group of people including representatives from Microsoft (IE), Google (Chrome), Mozilla (FireFox), Apple (Safari), etc. Valid code should appear correctly in all browsers.
Generally speaking again, a developer who writes valid code is following best coding practices. The code can be more easily reviewed by other developers. When invalid code is used, it is often due to sloppy coding practices such as not closing tags, using deprecated tags, not being familiar with the particular encoding of the language in use, etc. When I ask a developer why the code is not valid and the response is "it's just how things are done" the translation often is "I lack the knowledge / training / experience to write valid code".
Ok, now that I angered many developers let me take the flip side of the coin. Google.com does not validate. What's up with that? Well, you know the development team at Google is among the best in the world. Their project leaders likely have their doctorate degrees or at least master degrees. Many of them are authors of books on best coding practices. These guys clearly understand all the rules and are able to go past them to achieve better results in a given area, such as speed optimization which Google treasures.
In summary, leading companies can often employee the upper echelon of employees who thoroughly understand the rules and can break them for their benefit. Unfortunately, that does not trickle down to every day developers. Most of them do not have the knowledge / training / experience to make those calls and are simply either using sloppy coding practices or they are not taking the time to research other alternatives. They have deadlines and they jump on whatever works.
what do SE spiders do if they come across coding errors? Do they stop crawling the rest of the code below the error
The results vary based on the Search Engine and the type of error. Here are some examples:
1. There are some errors due to the "&" being used instead of the binary operator "&". Sometimes there are issues with various code where the & character may have another purpose and the interpreter may try to perform an operation on the code such as concatenation rather then simply reading the & as a character.
2. In html,
is a perfectly valid tag. In XHTML, there is a rule that any tags which are not used in a pair should be end in />. In other words, the correct form of the
tag in XHTML is
. If you have an XHTML document which generates 20 errors, and all of those errors are due to the developer using
instead of
then a crawler should handle that issue very well. The crawler recognizes and understands the
tag even though it is technically invalid code.3. An open div tag can cause a variety of issues. It all depends on what operation the div is performing. It could be very minor or a major issue.
Google does a great job of handling invalid code. Bing seems less tolerant of coding errors and much more selective.
A video you will likely enjoy: http://www.youtube.com/watch?v=FPBACTS-tyg
Summary
You should strive for valid code with your site. Coding errors can cause a variety of issues including making it harder for other developers to work on the site, causing the site to appear incorrectly in various browsers or devices, negatively impacting page loading times, and impeding search engine crawlers. It is not possible to say without a review of the specific error. While I do not develop websites, I do project manage the development of many sites. When the site is complete, the goal is to not have any validation errors. If a handful of errors exist, I request for the developer to try to eliminate them. If they cannot, I request an error-by-error explanation of why the error exists and why it cannot be eliminated. The result is a site which appears correctly in all browsers, is correctly crawled and interpreted by search engines, and is easily maintained by various developers.
A final note: just because a page validates does not mean it is developed well, and the reverse is true also. I would say with the exception of the top 1% of sites which are developed by teams of very well trained and experienced web professionals, sites which validate are likely better designed and maintained then sites which do not validate.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Single Page on my client's website is not crawling and indexing new changes. What could be the possible reason?
I made several changes on client's website on different pages, changed titles, add content on few pages, moved blog from subdomain to sub directory. Everything is crawled but there is one page on the website (not part of the blog) that isn't getting crawled in Google and picking up changes. The last crawl of the website is 2 days back whereas that page was last crawled on 30th sep. I just wanted to know the possible reasons and has anyone encountered this before?
On-Page Optimization | | MoosaHemani0 -
I am trying to better understand solving the duplicate content issues highlighted in your recent crawl report of our site - www.thehomesites.com.
Below are some of the urls highlighted as having duplicate content -
On-Page Optimization | | urahul
http://www.thehomesites.com/zip_details/76105
http://www.thehomesites.com/zip_details/44135
http://www.thehomesites.com/zip_details/75227
http://www.thehomesites.com/zip_details/94501 These are neighborhood reports generated for 4 different zip codes. We use a standard template to create these reports. What are some of the steps we can take to avoid these pages being categorized as duplicate content?0 -
Moz crawl
Hi, 1. Is there any way to get the moz crawl to analyse any site like the website auditor tool in seo powersuite on command. It would be good to see what keyword my competitors are using. would also like to analyse my site when i have corrected errors on command. 2. Is google adwords keyword tool still the best keyword research tool? I Don't see anything in the newbie guides to the moz pro tool regarding keyword research. Thanks! David.
On-Page Optimization | | WallerD0 -
Google webmaster markup validation error
Type: Schema product Property: Image Error: Missing required field "name (fn)". Google Webmaster is showing this error when I try to validate markup on webmaster. This is my domain - www(dot)wishpicker(dot)com Would be great if someone could please help with this. Thanks
On-Page Optimization | | bansheeviv
Prakul0 -
Would a free PDF download diminish SEO benefits of HTML content?
Dear readers, This post is a duplicate of one I just put up. Sorry about that. If you are interested in commenting or seeing other responses, please go to http://moz.com/community/q/would-a-free-pdf-download-diminish-seo-benefits-of-html-content. Thanks. Hello, I am doing SEO for a company that, as a sideline business, sells four books written by the principals; the content is directly relevant to the company's primary business focus. Book sales are a tiny fraction of our overall revenue, and we don't expect that to change, although we will continue to sell the books. In addition to selling them, we have decided to convert the books to HTML and post them for free on our website (laid out by chapter and section). The hope is that this will result in goodwill, links, traffic, and ultimately improved search rankings. My question: Would offering free PDF downloads of the books (in addition to posting the HTML content) diminish the SEO benefits of the HTML content? If we don't offer the PDF option, people would have to visit our site to read the content (unless they bought a hard copy). If visitors were able to download a free PDF, they wouldn't need to return to our site to read it. If our corporate clients (nearly all of our clients are corporations) could download a PDF, they could then post it on an intranet instead of posting a link to our site. In general, do you think a visitor would be less likely to link to our site if he or she were able to download the PDF? Or would the appeal of the PDF option make it more likely that people would visit and link to the site? Also, if we offer the PDF option, are there any SEO issues related to duplicate content? Finally, if we did offer the free PDF download, would you recommend that we ask for an email address before giving the PDF? Thank you very much!
On-Page Optimization | | nyc-seo0 -
I have a duplicate URL from example.html to example without .html
I've recently changed my links from example.html to just example, however, moz shows that its been duplicated. Is this effects my ranking? if yes, how i can fix it please?
On-Page Optimization | | aptustelecom0 -
Errors when checking W3C HTML after added Google Custom Search
hello, I have added google custome search to my website, and then check with W3C HTML, it report many error.
On-Page Optimization | | JohnHuynh
eg: there is no attribute "enableHistory" <gcse:searchbox-only enablehistory="true" autocompletemaxcompletions="5" au…<br="">or there is no attribute "resultsUrl" and so on ...</gcse:searchbox-only> Has anyone face with this problem, I don't know how to fix it. Please help!0 -
Why there's a full-stop in the title of SEOMOZ's home page?
Hello, I see there's a full-stop (.) in the title of SEOMOZ's home page. Why is it so? Regards
On-Page Optimization | | IM_Learner0