Best keyword research software / approach for blogging?
-
We are launching a new blog for one of our B2B business'sand I wondering what's the best keyword research software / approach for deciding blog categories and topics for a B2B company blog?
Any suggestions would be very awesome!
Rochelle
PS - also what's the best way to keep our keyword silo's organized?
-
I use Long Tail Pro for keyword research. You enter in 5 keywords and it uses the Google AdWords Keyword Tool to generate literally thousands of related keyword phrases which you can filter and analyze by search volume and organic competitiveness. Click on a keyword phrase and you get an in-depth analysis of the top 10 organic competitors so you can determine how easy or difficult it would be to make it on the first page of Google. It's by far my favorite keyword research tool, especially for finding great long tail phrases to target with blog posts.
-
The way I like to start off for keyword research is by going into google keywords tool and typing in the main keyword for the terms I am opting. Also be sure to check [exact] on the left to see exact results for each keyword. Once you type this in click on local monthly searches to organize these phrases. I organize mine so that I can see which terms fit the project best and will most likely be a conversion.
Having the "keyword" followed by "quote" is more likely to convert into a quote.
Using Googles keyword tool you will get you good suggestions and also help you see if there is a good ROI.
I notice that you have an SEOmoz account... Why not use it?
To keep track of your keywords simply add your site as a new campaign to your SEOmoz account (basic pro member gets 5 sites) and add all your keywords. SEOmoz will send you an email every week with the terms you've selected. You can also include your analytics so that you can see if your site is gaining enough traffic from a selected phrase this is helpful because once you realize that a keyword is in spot 5 on Google and is getting you a great amount of converting traffic you may want to focus on getting that specific phrase more ranking.
-
There are several software for this purpose. I use Market Samurai, is a great tool to find the "gold nuggets keywords" ant target the keywords in your market.
But it is also an excellent tool for find content, monotorizatin, rank tracker etc
-
We use BrightEdge, although this is pricey, it does give excellent data on what competitors are focusing on. I also conduct a lot of manual research just using Google Search and Google Insights. Honestly, although BE does give excellent data quickly, I would have to say that nothing is going to out perform good ole' manual research. I have never used the Market Samurai that Roberto mentioned but I have heard nothing but good things. Also - you are a pro member here.... there are many GREAT tools available to you
-
I use market samurai for keyword research. It' been a solid tool for quite a while.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Organising
Does anyone know of any tools to aid organising keywords? I'm currently using Excel extensively in an effort to bring some organisation, however it is very labour intensive.
Keyword Research | | seoman100 -
Where to use which keywords...
After doing keyword research and coming up with a list of keywords/phrases that I'd like to optimise a specific page for (an additional page to an existing website), I get confused about WHERE to use which keywords. For example, choosing between two keywords like home insurance and specialist home insurance. Let's say home insurance is more searched than the other, and but is more difficult to rank for, and specialist home insurance is less searched but easier to rank for. Firstly, which one should I use as my "main keyword" and secondly, what benefit does the other keyword(s) then have on the rest of the page, and were do I use them? I hope this makes sense. Any help will be greatly appreciated!
Keyword Research | | Jana_Joubert1 -
Are Keywords treated as Case Sensitive?
We found that keywords are not case sensitive, but MOZ show same keyword in different case under "Top National Keywords" tab. Eg: 1) Wobble Wedge 2) wobble wedge
Keyword Research | | torbett0 -
Newbie Keyword optmization question
I'm optimizing this page: http://gainesvilleholistichealthcare.com/treatment-options/acupuncture/ This is for a local, Gainesville, Fl acupuncturist. The words that show the most search volume on GKT for the city of gainesville are "acupuncture" followed by "acupuncture gainesville fl". Will optimizing for "Acupuncture in gainesville" or "Your Gainesville Florida Acupuncture solution" optimize it for both of these important terms? I guess my question really is, how specific does the match between the searcher's phrase and the KW's I use need to be.
Keyword Research | | Graphbyte0 -
Keyword Moderator List
Hi Moz Community, I'm wondering if anyone has a comprehensive list of keyword moderators that they could share? For example: online
Keyword Research | | IrishTimes
buy [keyword] online
cheap
cheapest
best
top
free
[country name]
[area name]
store
shop
purchase etc... I always find that it's useful to run [keyword + moderator] for search volumes as it sometimes uncovers some exact match surprises that you may not have thought of. Thanks everyone! Gavin1 -
How does SEOmoz account for articles (a, the) and transitions (in, on) in keywords?
For instance, if I want to track traffic for a sports memorabilia store in Miami, and I only have "sports memorabilia shop Miami" as a keyword to track, will it track traffic of people who visited the shop's site after searching for "sports memorabilia shop IN miami"? Or would I have to use both "sports memorabilia shop Miami" AND "sports memorabilia in Miami"? I know Google doesn't show results with "in", "and", "the", etc., but Google Analytics tracks them, so I'm curious about how SEOmoz does it. Thanks in advance.
Keyword Research | | simply1800 -
What is the time frame for the search volume on a Keyword?
Let's say I search for AP automation and the search volume comes back as 210, where did that number come from? Is this how many searches by day, by week, year to date, etc.?
Keyword Research | | SheriGolla0 -
Prioritizing Keywords
Hi Everyone, I've been using many of the articles to find out the best way to create a list of long tail keywords I wish to target. Anyway, I used Google AdWords Tool in order to find out how many Global/Local Searches per month, and the Keyword Difficulty Tool on this site in order to find the difficulty score. With these two metrics, I've compiled a good list, but I wanted to know how people prioritize keywords. I was thinking of creating a formula in excel in order to compare both the difficulty score and the amount of searches, but I wanted to know other people's advice and how they decided to prioritize the long tail keywords they compiled. I am still a bit of a newbie at this, so any help will be greatly appreciated. Thanks.
Keyword Research | | Seiyav0