Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do links behind paywalls pass value?
-
Hi - we are about to have a product review go live on a site that uses a paywall.
Will the link from this still pass SEO value to our site, and should we therefore optimise it?
Thanks
-
Greg
A paywall is referring to content that is hidden behind a paid/membership system / member's only access. So if it's restricted to the bots, there's no SEO value.
It's like if you click on particular sections of SEOMoz, which are members only, they are not really open to the bots, in which case, there's no real direct traffic from Google hitting that page, so no SEO optimization needed. (Although there's a way to provide bots access to data behind your paywall and then it "could" be indexed. The question then becomes, would you want it indexed ?)
-
Anything that is restricted to the bots, not index-able...behind user/pass / paywalls can't be indexed (normally). So if that's the case, I would not worry about optimizing it for Search. It should still be optimized for users through :).
-
Hi,
Whats Paywall?
If its a do-follow link, and the page is indexed by Google (not hidden from Google), then it will pass value.
GREG
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks vs External Links vs Referral Links vs Outbound links
Hello all, I was just wondering if you could explain the difference between all the links above? I'm confused as they all seem to be the same or similar and I would just like to clearly know what distinguishes them from eachother. Thanks for your help, Jayne
Link Building | | NCOREGSEO0 -
Do footer links pass less link juice?
One of my best inbound links for PA and DA happens to be a footer link, curious if it's less valuable or has any value at all.
Link Building | | Theskimonster0 -
Value of a .edu or .gov link?
I am looking to hire a company to start a backlink campaign for me. In my search I have stumbled across one which essentially charges a good amount of money to secure backlinks on .edu and .gov sites ($500 per link). This would be in context links. This company is an SEOMOZ recommended company so I am thinking the links will be well earned and not simple paid for to the university as to prevent future issues. My question is, how can I put a value on these links for my website? Like lets says I have a DA of 1 right now, and I get one backlink with DA of 70 PA of 70, how will that effect my DA? How can I quantify how many .edu .gov links I will need before I start to place? I realize I will need some more mixed up there so it does not seem unnatural, but my business has a lot to do with universities and government entities. I am trying to figure out how I can calculate the value of these links to me
Link Building | | DemiGR0 -
How can I verify who links to me?
I need to verify all the inbound links I have coming in to my site. I've tried using OSE but have been told it does not scrape many smaller sites so cannot be sure of it's accuracy (especially since when I ran it, it returned a small % of the link i know are out there). Is there a way to do this in Analytics? Or another way? Thanks
Link Building | | NiallTom0 -
Do links within imbeddable widgets carry link juice?
I'm dipping my toes into infographic design. On of my desired outcomes is to gain links by having other sites embed my graphic. I'm considering using Tableau's interactive data visualization software to do so; thus creating a widget, embedding it on my blog, and including the embed code for others to post. Is it possible to include a juice passing link in such an infographic? I know its possible to include links inside the tableau graphic but not sure if they have straight SEO value. If these links are not juice passing would it be better to go with a simple image link that passes value?
Link Building | | JesseCWalker1 -
Link Frequency
I understand that good link building is all about the quality of the link / the anchor text attached to it. But, what about frequency? Should I build until I can't build anymore? or create a plan to submit links to a certain # of sites per week/month?
Link Building | | pricefutures0