Few questions regarding onsite content?
-
1. How important is having the keywords you are targeting on the page? Lets say you rank position 10 for 'Plumbing Services London' but you don't actually use the word 'London' at all in the page copy, what kind of effect could you expect if you added the word in the content?
Bit of a silly question really, I know it would have some effect but how important is it really?
2. What kind of effect would adding a blog with lets say 500 words of great content twice a week have on rankings? If you anchor text linked out of the copy would this alone help with ranking or is the reason for adding a blog to just use it as link bait to pull in more links, thus rankings are only effected when the blog starts to gain links?
-
If you are focused on generating local results, it is very important to have the geographic location in your keyword content. In London, you should also look at the impact of neighborhood or "borough" or section of the city....listed with plumbing services.
The Blog provides two opportunities: The first is keyword content. Google looks to your site to establish keyword relevancy. The blog provides you an opportunity to do that on a consistent basis.
The second is related to linkbuilding. Because relevant content has become so important, the blog can provide frsh content consistently to people that participate in discussions on the web...in the process you can earn links and listings from other blogs. In addition, good content can create some natural linking and viral sharing...this is the "linkbait" that you mention.
Regardless, all of your strategies are sound.
Here is a great article from SEOMOZ on a 6 month plan that is advanced but will give you solid detail on the subject: http://www.seomoz.org/blog/the-6-month-link-building-plan-for-an-established-website
Hope this helps.
Mark
-
Thanks for the nice reply.
Well if your homepage targeted your main location so lets say London, you then decided to target other areas say Manchester and Bristol using landing pages optimised against those terms so the content on these pages do have the location included in the content.
Now lets say visitors to those landing pages decided to venture outside of the page and visit the homepage, if you included London in the content it would look like, actually this company works in London and not Manchester.
I was thinking for every posts which would be around 500 words, I would add one anchor text link in the byline to the most relevant money page to the blog post.
Building social lists which contain active members I find can actually be quite difficult. Got any tips here?
-
I would say it would be pretty important to include that word London on the page content. It will help regionalise your page with Google, more SEO'ers might be able to say if this is true.
But I would defo have your targeted jeyword phrase within the page info, why wouldn't you want to?
2. Are you talking about your own blog or using different peoples blogs?
If you mean your own blog, link value will get worse the more links you put on it, but I use my own blog to give my customers something interesting to read, something they will share with others and the links on page are used to navigate to my website, rather than gain some juice from them.
If you mean other peoples blogs, then all depends on the content and their domain value. Sure 2 blogs a week is great but you'd be better getting 1 blog a month on a high ranking, content relative blog than getting 2 blogs a week on low ranking, totally irrelevant content blog.
So my advice would be to do 3 things.
- Put London in your page content.
- Create your own blog
- Use other, relevant, high ranking blogs to gain backlinks from, using unique content on every blog, with maybe no more than 1-2 links within a blog piece.
There is more to SEO than blog articles in my eyes. Social media is taking over the world, Twitter and Facebook provide huge audience potential for very little effort. Maximise that social gateway first is my view. What do others think?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Questions About Link Building .
Hello Moz Community, I am about to hire a SEO firm for my website ranking. I have few questions about their link building plan. http://priceperlink.com/SEO-Link-Building/ Their link building plan ! I have purchased package 4. I have noticed they will use same article and PR again and again . Is that acceptable ? This plan is not authenticated to me. I hope google will catch me for duplicate content. Anyone can clear it please ? Another question is , If i provide unique articles , will that plan be helpful ? Still i have confusion. As I read few days ago, google don't give any value to article submission and press release distribution without any news ! So, help me quickly and suggestion as well. Will i continue with them or not. Thanks
Link Building | | businessowner0 -
Content Marketing and Link Building Strategy in Industrial B2B
We struggle link building because engineering sector has few blogs and is much more traditional than many industries. I've just had a new idea on how to do this and wanted to bounce it off people to help refine it and improve it. Search LinkedIn for "content marketing" or similar Refine by Industry etc Ask people on resulting list to guest post on our blog - which is focused on engineers in our sector Then..... For us it boosts our blog content with high quality posts that are interesting for our audience and maybe some traffic benefit. For them it provides SEO benefits and possibly some market exposure. How can I parlay this into getting a link back as well? What else can I do to make it more effective? Cheers Denis
Link Building | | Zippy-Bungle1 -
Create content for long tail keywords.
I have identified some potential long tail keywords. But I am not a good writer. My strengths are in programming so I am coding the web site. In the mean time, what is the best way to create related content in terms of blog entries. I intend to have landing page in my blog and rank it as high as possible. How did you outsource the good content creation. How much did you pay? Thanks..
Link Building | | zsyed0 -
When placing content on external sites, what are some best practices for back links?
Hi there, I am working on a content strategy that includes placing content (i.e. bylined articles, how-to's, guest blogs, etc.) on other web sites and embedding links back to our site. In some cases we're very limited to what we can do with our bank links (i.e. just a company url), and in other cases we are free to place multiple anchor links within the content. In cases where we have no limitations, what are some best practices for implementing back links? I understand it's important to link to deep pages (not just our home page), have diverse anchor text, and make the anchor links relevant to the surrounding content. Are there other things I should be thinking about in order to maximize the SEO value of such placements? For example, is it better to have just one anchor link per placement? Or should I aim to embed multiple anchor links within a single placement? Any advice would be much appreciated! Sincerely, Debra
Link Building | | Cherwell-Software0 -
Should Penguin makes me question all reciprical links, even relevant ones?
Prior to Penguin, I had begun a link building campaign of sorts for a tourism bureau. All it was designed to do was leverage a wealth of relevant link opportunities that were right under our noses...the bureau's own members. These restaurants, hotels, attractions, etc are extremely relevant web sites with respect to the tourism bureau's target and niche. The links were to be in the form of image badges stating "Proud member of..." with brand-only alt text and title tags. I will focus on keeping these links a reasonable percentage of the overall domains linking into the site, I will vary the alt text throughout, and cultivate the links slowly over a 5-month period. But since the bureau's site already drives traffic to these individual member sites, the links we cultivate will end up being reciprocal. Even though they are natural in the purpose they serve, should we be worried, and consider abandoning the program?
Link Building | | VCOMM0 -
Another Yahoo directory question
Hi all Is there any way of seeing if the Yahoo directory is likely to be beneficial for my site? I can see that about 9 of my competitors are in there, and the category that they are listed in has been indexed by google. What other factors could help me choose whether to submit my site? Thanks,
Link Building | | JoeBrewer
Joe0 -
Question on Links from Directories…
Hello,
Link Building | | inhouseninja
When I do an OSE back link analyses of some sites that are listed in some directories we are considering, for almost all the directories and companies in them, the directories are listed in the OSE report, listed as followed, and usually have decent domain rank and page rank. So this means that the link from the directory is obviously being picked up by OSE and it’s listed as a followable link. My question is just because the link is picked up by OSE does that mean that the search engines value it too? Or could Google see the link ok but throw it out of the equation, presumably because it does not “like” the directory? Hope this makes sense
Thanks!0 -
Question about 302 re-direct
Hi, I have noticed a competitor of mine is using 302 redirects to his website. It seems to me that he is buying a huge amout of domains and linking to his own website though this. I have never noticed anyone else do this before and wondered what people's views are on this?
Link Building | | Tinderbox0