After 10th August ranking has changed

[Vreaumobila]

Good evening,

I hava a questiong regardin the ranking after 10th August. I hava an online tire shop and the ranking has changed that means I was on the first position on search term "anvelope" and now I am on the 3 rd place.

I have unique content, few duplicate content and still in front of my site there are sites with huge duplicate content and not so unique.

Is it a coincidence that the position has changed on the 10 August or I was affected by Emanuel?

How Emanuel update can affect an online tire shop?

In other city's I am on the firs place.

My site is www.anvelope.ro

Thank's

Florin

[MarieHaynes]

If you know you've got other people's stuff on your site then get it off.  Emanuel penalizes sites that have repeated DMCA takedown requests.

But I highly doubt this is Emanuel.

You may be confusing Emanuel and Panda.  Panda is about poor quality content...but there was no Panda update on August 3rd, plus a Panda update would drop you way lower than #3!!!

My main site varies between #1 and #3 for it's main keyword all the time.  And it's not because I have a penalty.

[OlegKorneitchouk]

Emanuel penalizes sites for excessive copyright infringement, nothing to do with content quality.

The best course of action is an on page audit + content/link building plan based on your strengths/weaknesses.

[Vreaumobila]

Hi Oleg, Marie,

Thank you for your answer.  I thought too that some algorithm as changed and has been applied in the same time with Emanuel update.

Oleg, I read about Emanuel penalties poor quality content. I am sure that I have a very good quality content but my appreciation it can be not same with google. I write the content using over then 3 sources and is unique. I thought that Emanuel penalties me for the pour quality content.

Marie, the rankings were the same for over 3 months . Maybe they has some link building strategy  The domain is old. The position was ranked by SeoMoz ranking and me with incognito search.

Do you think I should go on with link building strategy?

[MarieHaynes]

A drop from position 1 to 3 is pretty unlikely to be a penalty.  I can think of a few reasons for the drop:

-Normal ranking fluctuation

-Some minor algorithm change

-Your competitor is kicking your butt in acquiring quality links

-The initial high ranking was a honeymoon boost (if it is a relatively new site)

-What you thought was initially #1 was actually a personalized result

[OlegKorneitchouk]

Probably a coincidence.. rankings do fluctuate. If you were hit by Emmanuel, you probably wouldn't be on the front page, let alone #3.

In additional, your competitors could have just improved their rankings (and as a result, your's dropped)

http://www.opensiteexplorer.org/comparisons?site=www.anvelope.ro&comparisons%5B0%5D=www.vanzarianvelope.ro&comparisons%5B1%5D=anvelope-x.ro&comparisons%5B2%5D=www.anvelopeweb.ro&comparisons%5B3%5D=www.jantesianvelope.ro

[Vreaumobila]

PS I was 3 months on the fist position with no varies in all city's