Rel="no follow" for All Links on a Site that Charges for Advertising
-
If I run a site that charges other companies for listing their products, running banner advertisements, white paper downloads, etc. does it make sense to "no follow" all of their links on my site?
For example: they receive a profile page, product pages and are allowed to post press releases. Should all of their links on these pages be "no follow"?
It seems like a gray area to me because the explicit advertisements will definitely be "no followed" and they are not buying links, but buying exposure.
However, I still don't know the common practice for links from other parts of their "package".
Thanks
-
Hello all,
Thanks for the input. I'm on the marketing side with a site that presents our products. I'm tryign to clean up inbound links.
I pulled the Inbound links report from Moz.com and have concluded that I want to focus on the sites that are NOT listed as "no_follow." Troouble I'm having is the report headers:
<colgroup><col width="90"><col width="115"><col width="143"><col width="95"><col width="37"></colgroup>
| Link Equity | No Link Equity | Only rel=nofollow | Only follow | 301 |
| Yes | No | No | Yes | No |Does a 'Yes' value in the 'Only rel=nofollow' column mean that the link is marked as nofollow? As in "Affirmative, this link is marekd as nofollow, yes."
Then there is the 'Only follow' and other headers. Know where I can find a Moz article explaining these?
Thanks in advance for any and all help.
Regards,
Joe
-
Right?! When you hit 200 Moz points you get a do follow - rock it Anthony!
-
I did not know that about SEOmoz. I guess I need to work on getting more points!
-
In that I case I would guess that they are PR sculpting as Google would not be able to discern if they are passing links through a paid service.
Also, if the site is relevant to a specific niche and not just a link farm I would further believe that Google would not penalize the site.
Its kind of like SEOMoz - after a certain amount of points you get a do follow on one of your links. I don't think Google would be able to discern if SEOmoz was asking for people to pay or not.
-
Thanks Mark, what I'm trying to get people's opinion on is whether it would be considered people "paying for links" if I give them followed links on my site that are not explicitly paid for (i.e. not in their advertisements).
Most companies I have done advertising with in the past have allowed follow links in profiles, press releases, etc. , but I've also encountered those that no follow everything and told me they were doing it to protect themselves from getting penalized by Google.
I wonder if they were scared of being penalized, or just wanted to sculpt PR and keep it all on their site?
-
No follow keeps the link juice on your site. Do follow passes it to their site. It all depends. Do you want to pass page rank authority to their site? Some find that appealing and will get ad space just for that reason alone. Others won't care as they will just be looking for a good solid site to get the word out.
So if you site has great traffic and is providing value for someone in their niche market I say go with no follow as your site will do better in the rankings by keeping the page authority within your site.
-
Just don't approve porn, illegal, and spam filled website urls. If a company's website is deemed acceptable to be placed on your website, I see nothing wrong with giving them dofollow links.
-
Oleg- Thanks for the answer. I should be more clear with the question. All user submitted links will be set at "no follow". I was interested in what to do about company profile pages, product pages and press releases which we will enter and/or approve.
-
Follow links you have to approve. If people can sign up and get followed links without any editorial review, you will be spammed sooner or later.
G recommends you nofollow all user submitted links (to be on the safe side).
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=96569
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page with "random" content
Hi, I'm creating a page of 300+ in the near future, on which the content basicly will be unique as it can be. However, upon every refresh, also coming from a search engine refferer, i want the actual content such as listing 12 business to be displayed random upon every hit. So basicly we got 300+ nearby pages with unique content, and the overview of those "listings" as i might say, are being displayed randomly. Ive build an extensive script and i disabled any caching for PHP files in specific these pages, it works. But what about google? The content of the pages will still be as it is, it is more of the listings that are shuffled randomly to give every business listing a fair shot at a click and so on. Anyone experience with this? Ive tried a few things in the past, like a "Last update PHP Month" in the title which sometimes is'nt picked up very well.
Technical SEO | | Vanderlindemedia0 -
Homepage "personalisation" - different content for different users
Hi Mozians, My firm is looking to present different content to different users depending on whether they are new, return visitors, return customers etc... I am concerned how this would work in practice as far as Google is concrened- how would react to the fact that the bot would see different content to some users. It has the slight whiff of cloacking about it to me, but I also get that in this case it would be a UX thing that would genuinely be of benefit to users, and clearly wouldn't be intended to manipulate search rankings at all. Is there a way of acheiving this "personalisation" in such a way that Google understands thay you are doint it? I am thinking about some kind of markup that "declares" the different versions of the page. Basically I want to be as transparent about it as possible so as to avoid un-intended consequences. Many thanks indeed!
Technical SEO | | unirmk0 -
Why is "Article 1 - x of y" showing up in this SERP?
Does anybody have an explanation why this is showing up in the SERP? Ju3VYsW.png
Technical SEO | | jmueller0 -
Using http: shorthand inside canonical tag ("//" instead of "http:") can cause harm?
HI, I am planning to launch a new site, and shortly after to move to HTTPS. to save the need to change over 5,000 canonical tags in pages the webmaster suggested we implement inside the rel canonical "//" instead of the absolute path, would that do any damage or be a problem? oranges-south-dakota" />
Technical SEO | | Kung_fu_Panda0 -
Rel="canonical" in hyperlink
Inside my website, I use the rel = "canonical" but I do not use it in the but in a hyperlink. Now it is not clear to me if that goes well. See namely different stories about the Internet. My example below link: Bruiloft
Technical SEO | | NECAnGeL0 -
"Standout" tag and "Original content" tags - what's the latest?
In November 2010 Google introduced the "standout tag" http://support.google.com/news/publisher/bin/answer.py?hl=en&answer=191283 I can't find any articles/blog posts/etc in google after that date, but its use was suggested in a google forum today to help with original content issues. Has anyone used them? Does anyone know what's the latest with them? Are they worth trying for SEO? Is there a possible SEO penalty for using them? Thanks, Jean
Technical SEO | | JeanYates0 -
How is a dash or "-" handled by Google search?
I am targeting the keyword AK-47 and it the variants in search (AK47, AK-47, AK 47) . How should I handle on page SEO? Right now I have AK47 and AK-47 incorporated. So my questions is really do I need to account for the space or is Google handling a dash as a space? At a quick glance of the top 10 it seems the dash is handled as a space, but I just wanted to get a conformation from people much smarter then I at seomoz. Thanks, Jason
Technical SEO | | idiHost0 -
If you add a no follow to a time sensitive link, will it get picked up as broken link 404 in WMT report?
We have a client who publishes deals that are time sensitive. Links to the deals expire and so Google's crawlers are picking them up and finding a 404 If I no follow them, will the 404's still get picked up and reported in WMT? The same question applies to SEOMoz Pro.
Technical SEO | | Red_Mud_Rookie0