Does a CMS inhibit a site's crawlability?
-
I smell baloney but I could use a little backup from the community!
My client was recently told by an SEO that search engines have a hard time getting to their site because using a CMS (like WordPress) doesn't allow "direct access to the html".
Here is what they emailed my client:
"Word Press (like your site is built with) and other similar “do it yourself” web builder programs and websites are not good for search engine optimization since they do not allow direct access to the HTML. Direct HTML access is needed to input important items to enhance your websites search engine visibility, performance and creditability in order to gain higher search engine rankings."
Bots are blind to CMSs and html is html, correct? What do you think about the information given by the other SEO?
-
Thank you, Keri! Everyone here is so helpful! This was my first Q&A and it certainly won't be my last.
-
I received an unsolicited email that told me things that were wrong on the SEO of my site, from a supposed SEO. They included:
7) Website is devoid of Meta keywords which are required for Page 1 rankings. We will add Meta keywords for your website.
Good for you to get a second opinion!
-
p.s. That video is gold! I sent it with my email response to the client for a third-party endorsement.
-
Thanks for you help! Funny enough, it turns out this SEO himself uses WordPress for his own blog, so it must not be that scary.
Anyway, I found this SEO's comments very misleading. To me, this was a reminder of the corny but true sentiment that with great power comes great responsibility. It is easy for SEOs to scare the bejeebus out of people who know very little about the web.
-
Thank you very much! I appreciate the support! This is a great answer and very balanced.
I think you are right that he sounds like a developer. If I give him a very generous read of what he is saying, perhaps he means that CMS get in the way of having full control over the code. As you point, out there are smart, easy ways around that.
Thank you very much! Very helpful!
-
WordPress is considered a solid platform for producing websites. Here is a link to a (long) video from Matt Cutts where he is a presenter at WordCamp. He praises WordPress for SEO and he uses the software himself on his site http://www.mattcutts.com/blog/. Just watch the first 4 minutes of the video and you will have an idea of his position on the software.
To offer a balanced viewpoint, your SEO sounds more like a web developer. There are some developers who don't use a CMS and prefer to code sites from the ground up. There are plenty of advantages to doing such. You have 100% control over every page of your site, you don't have any unnecessary code and you never are restricted from making changes.
The problem is time and cost. I have one client who spent $45k on a custom site which was poorly developed. We replaced the old website with a Joomla site (another popular CMS) for a cost of around $5k. The new site outperforms the old site in every category. The skill and experience of your developer is a huge factor.
-
Yes you are correct.
Tell your client to run far. That SEO has no clue, and is completely wrong. Maybe he's thinking that out of box Wordpress doesn't have Title or Meta Tag management ? That's solvable with Wordpress SEO. [highly recommended]
Wordpress outputs HTML.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Country and Language tags-Running an SEO audit on a site that definitely has more than one language, but nothing is pulling up. I don't quite understand href lang or how to go about it. HELP HELP!
Ran an SEO audit and I don't really understand country and language tags. For example, sony.com definitely has more than one language, but how do I seo check href lang ? Do I inspect the page? etc?
Technical SEO | | Mindgruver0 -
Selling same products under separate brands and can't consolidate sites...duplicate content issues?
I have a client selling home goods online and in-store under two different brand names in separate regions of the country. Currently, the websites are completely identical aside from branding. It is unlikely that they would have the capacity to write unique titles and page content for each website (~25,000 pages each), and the business would never consolidate the sites. Would it make sense to use canonical tags pointing to the higher-performing website on category and product pages? This way we could continue to capture branded search to the lesser brand while consolidating authority on the better performing website. What would you do?
Technical SEO | | jluke.fusion0 -
Why does Google's search results display my home page instead of my target page?
Why does Google's search results display my home page instead of my target page?
Technical SEO | | h.hedayati6712365410 -
How should I close my forum in a way that's best for SEO?
Hi Guys, I have a forum on a subdomain and it is no longer used. (like forum.mywebsite.com) It kind of feels like a dead limb and I don't know what's best to do for SEO. Should I just leave it as it is and let it stagnate? There is a link in the nav menu to the main domain so users have a chance to find the main domain. Or should I remove it and just redirect the whole subdomain to the main domain? I don't know if redirects would work as I doubt most of the threads would match our articles, plus there are 700 of them. The main domain is PR3 and so is the forum subdomain. Please help!
Technical SEO | | HCHQ0 -
Why would this site outrank a Pr2 site with higher domain authority?
I am trying to get a pr2 site to be on top 7 local spot for the keyword Van Nuys Bail bonds but have discovered a site which has barely any back links and is not even a year old on top results. Their backlinks are from lower authority domains than what we have. How could this site be beating a 7 year old pr2 website? The site I'm working on is http://bbbail.com/ The site that is ranking in 5th spot local with pr0 is http://www.vipbailbonds.org/ is it maybe because it is a .org site? Also I notice that all websites in top spots have www, could that be a factor as well?
Technical SEO | | jesse13410 -
Why is the report telling I have duplicate content for 'www' and No subdomain?
i am getting duplicate content for most of my pages. when i look into in your reports the 'www' and 'no subdomian' are the culprit. How can I resolve this as the www.domain.com/page and domain.com/page are the same page
Technical SEO | | cpisano0 -
One site per location or all under and umbrella site?
I am working on a project where we are re-branding lots (100+) existing local business under one national brand. I am wondering what we should do with their existing websites, they are generally fairly poor and will need re-designing to match the new brand but may have some residual links? 301 redirect the URL to the national site, e.g. nationalsite.com/localbusinessA? If so what should I look out for? Do I need to specifically redirect any pages that have links to them to the same pages on the new site? Or should I give them a new standalone website that they link back to the national brand site? More than likely this will be hosted on the same server and CMS as the main site just the URL will remain Do I need to make sure that any old URL's that had links to them are 301'd to the new pages? Many thanks for you advice.
Technical SEO | | BadgerToo0 -
How to remove entire directory off Google's Cache
The old version of Webmaster tools used to allow you to select whether to remove a single page from index or an entire directory.
Technical SEO | | vpahwa
http://www.canig.com/pageimages/submitremovalrequest.jpg How can I do this with the new Webmaster Tools? I can't find the option to remove an entire directory.0