What are the best eCommerce sites from an SEO perspective?
-
We're working hard on improving our website right now, and would love to get the community's examples of the best eCommerce sites out there, from an SEO and a general customer-centric design perspective...
-
I'm a huge fan of http://www.rei.com/, check them out.
-
I like http://www.workingperson.com - especially like their usability. Another great one from a content perspective is http://www.bhphotovideo.com
-
I've always used Amazon as an example (Zappos is good too). What's especially interesting is how Amazon's affiliate program gets them unique and natural backlinks that point to deep product pages.
-
We're fond of Zappos. They have awesome linking both internal and outbound.
http://www.zappos.com -
This recent webinar had some great examples.
-
This is a site our company finished a couple months ago. We were trying to make it simple and easy to use with easy navigation and good design.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Title Im working on
Im working on the best title Design based for the products, Pls suggest This is my title for product page I suggested ACDelco 40-count Super Alkaline AA Batteries: Buy ACDelco 40-count Super Alkaline AA Batteries online at Best Prices: Domain.com and in the page im using ACDelco 40-count Super Alkaline AA Batteries Definitely title crossing more than 60 characters, I have seen many ecommerce site, they never bothered about title character lenght.. Im confused!!! and Is there any best way of title design to include Buy, Online, best price are the frequent keywords with product name. Pls suggest
On-Page Optimization | | Rahim1190 -
Can the Lightboxes on My Site be Crawled?
I'm trying to optimize my site, but I have lightboxes and I don't know if they are visible to the search engines. If they aren't, could you suggest something that I could do? THANK YOU so much!!!!! My site is lymphexpo.com
On-Page Optimization | | bosleypalmer0 -
Acquired Old, Bad Content Site That Ranks Great. Redirect to Content on My Site?
Hello. my company acquired another website. This website is very old, the content within is decent at best, but still manages to rank very well for valuable phrases. Currently, we're leaving the entire site active on its own for its brand, but i'd like to at least redirect some of the content back to our main website. I can't justify spending the time to create improved content on that site and not our main site though. What would be the best practice here? 1. Cross-domain canonical - and build the new content on our main website? 2. 301 Redirect Old Article to New Location containing better article 3. Leave the content where it is - you won't be able to transfer the ranking across domain. Thanks for your input.
On-Page Optimization | | Blenny0 -
Redirect closing established site to another established site.
We have 2 ecommerce websites with duplicate product/category content that have been around for years. "Site A" since 2004 and "Site B" since 2011. "Site B" doesn't generate many sells and we want to close the site in fear that it may look spammy to google and since we don't want to upkeep the site. Couple questions:
On-Page Optimization | | Tuurbo
1. Is it possible that "Site B" has damaged "Site A" with google since they are so similar?
2. Can i 301 redirect all of "Site B" to "Site A" without hurting "Site A"?
3. If question 2 is ok, should i use the "Change of Address" tool in google webmaster tools to point "Site B" to "Site A"? Thanks!0 -
SEO Title Tag Best Practice?
Hi, I would like to know if appending site name at the end of page title ( page title -_ Site Name/Site URL_ ) is a good/bad practice in reference to SEO? If a good practice which is better ( Site Name or Site URL )? Example: 20 Things you didn't know about zombies - coed.com Thanks in advance
On-Page Optimization | | COEDMediaGroup0 -
Multi-Site SEO using Host Headers
Hi - I'm working on a proposal for a client who runs 3 different career websites. He uses "host headers" to direct the website visitor to the correct website. For example, if the visitor comes from Washington he goes to one url. If he is in Kansas, he goes to another URL. Does anyone have any experience doing SEO with this type of system? What do I need to know? What are hurdles I'll encounter? Thanks, -Hunter
On-Page Optimization | | HunterW0 -
Organic SEO for Local Towns
This is a fairly common question, but I am going to ask it again. I want to get ranked for many keywords: "hr outsourcing sheboygan", "HR outsourcing duluth", etc., all in my small state. Doing some random research, there are few if any pages with exact match phrases in the URL, Title, Etc. = No competition) Moreover, Google is not popping google places ads for these terms. My plan is to create fairly unique pages on my site optimized for each town. Right now, the pages are at 65% duplicate. I would assume that all of my pages will have some degree of duplication - there are similar elements on every page. If I run the content through a duplicate content tester, is there a % of unique content that would be fairly safe to avoid the duplicate content slap? Yes, I know it's more complicated than that semantic, heuristic, etc. - just looking for some general guidelines.
On-Page Optimization | | CsmBill0 -
Site is not ranking for a particular keyword !!
One of my site is ranking for all the main keywords except one. This keyword is just a variant of those keywords which are all ranking in top 10 (page 1) in Google. Why is it happening? Does Google punishes site for one keyword. I know competition of keyword matters but other keywords with similar competition are ranking. And even the site is very well optimized for this keyword (titles and site copy without any stuffing) Any Solutions ?
On-Page Optimization | | Personnel_Concept0