A Question for all Link Outreach Guys (Especially Blog Outreach)
-
Our SEO agency is considering hiring a new SEO consultant, specifically for outreach, with a strong focus on (quality) blog outreach.
I know how many successful posting I expect to get per month doing the work myself, but I wanted to make sure that I expected realistic amounts from a new (already experienced) staff member (just to be fair to them!), Soooooo...
I thought I would throw a question at other folks, and try to come up with a rough average number, to make sure I don't expect too much (or too little) from the new guy!
Now, obviously this varies depending on niche etc, but I am just asking for an approx. average, using search queries like: _"blog posting guidelines" "[niche here]" _
(Plus using feedburner searches, etc... usual blog outreach tactics!)
Also bear in mind that the outreacher will be based in the office, and content will be written for them by professional writers.
The question is...
- As an experienced blog outreacher, based on the above info, how many successful posts would you expect to get per month, assuming a 35hr to 40hr work week (Mon-Fri).
Cheers guys! I look forward to your opinions... I think it will be interesting to see how much the answers vary!
UPDATE: - So far only Casey seems willing to share Nobody else willing to chip in?
-
UPDATE: - So far only Casey seems willing to share Nobody else willing to chip in?
-
Thanks for the response
I know what you mean about hiring writers & training them to do the outreach... the reason we are not doing that this time, is that we have quite a few writers already, and so the aim is to keep them doing their thang, whilst get a new outreach ninja on board to find the prospects, secure the deals, and liaise with the content team (using a kanban board styleee project management system, with notes on individual blog needs and angles, etc).
I also agree about relationships being important, ideally via multiple social channels, I feel.
Anyway, thanks so much for your answer! I am looking forward to seeing what others have to say too
Mike.
-
We try to get 3-4 per month per client - each "outreacher" has about 3-4 clients they work on actively. We found that its also easier to hire & train professional writers/social media people to do this job, not only can they create good relationships through good email and status writing, but they can also write the content for the blogs itself.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Crawl Test Question
Good Morning, I am just looking for a little bit of advice, I ran a crawl report on our website www.swiftcomm.co.uk. I have resolved most of the issues myself, however I have two questions;- Screenshot image http://imgur.com/VlFEiZ2 Highlighted blue, we have two homepages www.swiftcomm.co.uk and www.swiftcomm.co.uk/ both are set with a Rel-Canonical Target of www.swiftcomm.co.uk/. Will this cause me any SEO issues and or other potential issue? If this may cause an issue how would I go about resolving? Highlighted yellow, Our contact and referral-form are showing as duplicate title and meta description. Both of these pages have separate title and meta desc which it does seem to be detecting. If I search the page in google it returns the correct title and meta desc. The only common denominator behind these pages is that both have php pages behind them for the contact form. Do you think that the moz crawl may be detecting the php page over the html? Could this be cause any issues when search engines crawl the site? Kind Regards Jonathan Mack VlFEiZ2
Intermediate & Advanced SEO | | JMack9860 -
ECommerce website with link to manufactures site for ordering - Should these links be follow or no follow?
Dear Mozzers, I have a couple of questions regarding link juice and whether I should have do follow or no follow links ? We have an affiliate eCommerce website and on our product pages we have a "Order online " button which will go our subdomain on the manufactures site in order for the user to complete the online ordering process So it's - www.ourcompany.co.uk - "Order Online Button" - www.manufactuer.ourcompany.co.uk Should this " Order online Button" be a Follow or No Follow link ? I ask this as currently from looking at Majestic seo , these "order online " buttons on my product pages seems to be Follow links so am I losing potential link juice by sending it externally ? Am I correct in assuming by changing it to be no follows, I would increase the link juice going elsewhere internally? thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Wikipedia links - any value?
Hello everyone. We recently posted some of our research to Wikipedia as references in the "External Links" section. Our research is rigorous and has been referenced by a number of universities and libraries (an example: https://www.harborcompliance.com/information/company-suffixes.php). Anyway, I'm wondering if these Wikipedia links have any value beyond of course adding to the Wiki page's information. Thanks!
Intermediate & Advanced SEO | | Harbor_Compliance0 -
Link Building with a Scholarship
One of my clients is using a scholarship to build links. We have a nofollow PR campaign getting ready to start and are doing some social marketing for the scholarship page on the site. We are also trying to get backlinks from highschools and colleges that link to scholarship opportunities. So far this has been a slow process. Does anybody have any advice for speeding any of this up? Has somebody ever done a campaign like this before? Is there some kind of database with financial aid contact info for a lot of schools? I contact a lot of schools and always tend to get put on the backburner.
Intermediate & Advanced SEO | | Atomicx0 -
Do links to Blog articles help that much?
So here's my question/scenario.. When it comes to link-building, I'm noticing a trend that goes like this: If you have a website like www.insurancelondonontario.com and you want to rank highly for the target phrase 'insurance london ontario', you need to get links with that anchor-text pointing to the index page, which is the page you want to rank for that keyword. But what I'm noticing, is that a lot of link builders use a strategy where they create a good piece of content.. like "10 Ways to Decrease your Car Insurance Premiums" within the blog, and then build links to that article since it's easier as it's a good piece of content. My question is.. how much can this really help you to rank for 'insurance london ontario' if all your doing is building links to that blog article, and not the main page? I know it helps the overall domain authority, but is it enough to get you ranking for your goal phrase, or is it just a supporting method?
Intermediate & Advanced SEO | | ATMOSMarketing560 -
The missing link?
Hello and Welcome Moz friends! Thanks for taking the time to look at my problem. On my website I've optimized our content to match the keywords I have selected for the site. I constantly am Re-writing articles, reading SEOMoz on tips and tricks how to make link juice flow. Yet only one of my keywords ranks decently, the rest never show up. I have the hardest time getting traffic to my site, and sales after that. Maybe I am implementing something incorrectly or there is something I am not doing. www.FrontlineMobility.com If you have any tips or anything to give me I would gladly accept it, any criticism is also appreciated. Thank you Friends, hopefully you can help me.
Intermediate & Advanced SEO | | FrontlineMobility0 -
Canonical tag question
Suppose a site has two pages ( Page A ) and Page B. Both of them have pagerank, but duplicate content. The page A is ranked for keyword "seo india" and page B is ranked for keyword "seo services". If i implement canonical tag on page B, does 1. The pagerank of page B will be transfered to Page A ? 2. Does the site A now ranks for keyword "seo servicies " ( for which Page B was ranking earlier )
Intermediate & Advanced SEO | | seoug_20050 -
Sitewide blog link and Article links
Hi Guys I just wanted to give you all a heads up on something I adjusted recently that worked really well and wanted to ask for your own experiences on this. 1. We have a blog that adds regular content and within the blog we link from the keyword we are targeting. Standard stuff right ! We were struggling for movement on a keyword so I removed the links from the articles and added a link on the site wide blogroll. The link on the blogroll included the keyword but was a longer descriptive link. Low and behold we got a first page listing when the changed it.The change in ranking was made a few days later. I have always been given the impression that site wide isn't that great ? So explain this one . Of course there are many other factors etc 🙂 What are your experiences and thoughts on what happened here ?
Intermediate & Advanced SEO | | onlinemediadirect0